Some kind words from happy clients

Read testimonials for my SEO consultancy, SEO copywriting, information architecture, advertising, digital strategy and website development work.     You can see more reviews by clicking the logos below:

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Kate Toon is our go to. She is the most professional, reliable and quick witted copywriter we have worked with. 

“Kate has a knack for simplifying the most complex issues and nailing a brief first. Adding to that Kate is so organised that each job is a breeze. And that is why we have worked with Kate for many years and will continue to recommend her to anyone in need of good copy.”

Dylan Kemp

Strategy Director, Feel Creative

I chose to work with Kate because I love her hype-free yet effective approach to writing copy.

“She was a true professional to deal with and I appreciated the systems she has in place to manage each project to completion. I’ll be back and will definitely recommend Kate and her services to others.”

Dale Beaumont

Founder and CEO, Business Blueprint

We decided to work with Kate because of her strong portfolio of work and awesome feedback from her clients.

“After seeing examples of her work, we were convinced that we needed her help to convey our value proposition and help with conversions. Aside from great content, the best thing about working with Kate was that we learned lots of new things from her and she also gave us great ideas on how to market our product. We believe that her copy on our website will make a big difference to our business.”

Gazal and Mohit

True Amino Nutrition

I chose Kate Toon because of her fabulous style and absolutely perfect understanding of SEO.

“Kate recently wrote some fresh copy for my website’s home and about page. I chose Kate Toon because of her fabulous style and absolutely perfect understanding of SEO. The best thing about working with Kate was fantastic punctuality and reliability. Kate Toon is a smashing copywriter I won’t hesitate to come back to when needed. Thank you HEAPS Kate!”

Kamil Bednarik

Proper Photography

Definitely deserves her tag line of Sydney’s favourite copywriter and best SEO copywriter.

“Kate Toon developed the copy for the Urban Legal website. We felt extremely confident with Kate’s ability to deliver brilliant , creative and versatile copy. Kate is highly organised, energetic, dependable, encouraging, easy and fun to work with. Kate came up with high quality work which is exactly what we asked for and much more. We are thrilled with the results. Definitely deserves her tag line of Sydney’s favourite copywriter and best SEO copywriter. Will recommend Kate to anyone who needs a copywriter.”

Ian Richardson

Owner, Urban Legal

She is friendly and down to earth and there is not a lick of ego to battle with.

“We recently engaged Kate to work with our agency Neon Robot, to help a beloved Aussie brand create fresh, SEO content for their new website. The existing copy on the site, while great for SEO, was long winded and littered with technical terms, making it very hard for users to digest. For the new site it was really important to keep copy simple and conversational, so we needed a copywriter who could not only tick all the SEO boxes, but also tell a story to engage the users while still touching on the key technical points that were required for various products and service offerings.

Kate was fabulous to work with from start to finish. Not only is she incredibly knowledgable on all things SEO, she is so willing to share this knowledge and passion with you. She is friendly and down to earth and there is not a lick of ego to battle with. She explains all her reasonings behind the way she approaches the project and how this will benefit your client but is also willing to adapt her preferred way of working to suit client timelines and turnarounds. I would not hesitate to recommend Kate to anyone wanting a fabulous SEO copywriter or considering doing her SEO course. It will be a great investment!”

Mardi Cavana

Neon Robot

Kate was proactive, had excellent communication and provided loads of useful information and ideas.

“Kate recently worked on a project for our website www.auscrown.com.au . We needed help making our content more engaging and descriptive as well as improving it’s Search Engine Optimisation. I chose Kate Toon because she was highly recommended. Kate was proactive, had excellent communication and provided loads of useful information and ideas and was always happy to have a chat if I didn’t understand something or was a bit lost.

She offered me some really great advice, sometimes it’s hard to know what to do/ what’s best in the WWW so I really appreciated her expert opinion. Oh and I loved her straight forward style.”

Jenny Lui

Aus Crown

Kate nailed the brief from the get go.

“After working with Kate on projects before, I had no qualms about engaging her to revamp the copy on our new website. Kate nailed the brief from the get go and also helped us nail down the site structure so content could be consumed in a logical and digestible way. The end result was the delivery of engaging, rich, SEO optimized content that that has done wonders in improving the website’s performance. Thanks Kate!”

Lexie Glaton

Digital Project Management and Communications, Australian Military Bank

Kate is awesome

“Kate is awesome. She is ultra professional, and uber organised. She keeps projects on track, and writes amazing copy!

Ashely Portas

Owner, Diamondport

“It is with great pleasure that I recommend Kate Toon for any copywriting project that you may need done professionally, and on time.

Kate invests the time to understand your business, target audience and message. She distils the essence of your complex and sometimes completing elements of your Marketing Mix to simplify the promotion of your products and services to everyday people. Being close to the subject material, it is sometimes difficult to take an impartial view on what the message is, or should be and this is where Kate’s creative, no-nonsense approach cuts through to deliver clear and concise copy.  This is very important when we have such a limited attention span from our audience in today’s time-poor society. Resist the temptation to ramble and call Kate for Copy done Right!”

Gary Rushton

General Manager, Back to Base Monitoring

It is always a pleasure (and a relief) to have Kate Toon on my projects.

“Kate Toon is my go-to person for digital. Whether it be Digital Strategy, Func specs, wireframes, SEO audits or SEO writing.

I keep going back to Kate Toon because she understands the end-to-end process and provides effective advice. I recently engaged Kate Toon to review content for our new website.

She created a copywriting style guide for us and worked with the various stakeholder to optimise our content and educate them on how to continue writing engaging and effective content.

We are delighted with the immediate results we have seen. It is always a pleasure (and a relief) to have Kate Toon on my projects.”

Corina Seeto

Digital Project Management and Communications, Calvary Health Care

“Thank you, Kate, for taking me on such an exciting journey developing my website copy.

You are a true Wordsmith and I was thrilled to see how you totally understood and interpreted my draft notes and presented them back to me in the tone, language and style which will promote my holiday let in an exciting, informative and way. The SEO keywords that you chose and placed with in the text will certainly help in getting my website the hits and eventual bookings I’m seeking.Your work ethic is commendable and with the level of communication, I felt totally included in each stage of development.”

Mon Lulan

Moon River

She is awesome to work with, super fast, reliable to a fault

“Kate did some SEO Copywriting for our website, and I couldn’t be more thrilled. She gave me more advice than on just copywriting, but really kicked my butt and my website is a million times better for it. She is awesome to work with, super fast, reliable to a fault (that’s a bad thing?) and will use her services, without a doubt, again and again. Not to mention her blog posts are totally awesome and USEFUL. Not very often you get such great free advice. Kate is a gem. Thanks Kate!!!”

Joan Murphy

Marketing Manager, Physique Transformations

Absolutely amazing to deal with

“Kate has been absolutely amazing to deal with and produced high quality copy! Would highly recommend and continue to use Kate’s services!

Matthew Bryne

Founder, Brisk IT

Clear communication as to the brief, costs and timelines

“I recently engaged Kate Toon to write a number of SEO content pages for my organisation’s website. Kate was not only very knowledgeable about SEO – providing advice and guidance over and above the original scope, but importantly her copywriting was spot on. Kate used a great project management platform to ensure the job ran smoothly and that there was clear communication as to the brief, costs and timelines. She delivered the project on a tight turnaround with the utmost professionalism. In addition to the above, I would highly recommend engaging Kate Toon’s services simply because she’s a top chick who tells it like it is.”

Michelle Oliver

Head of Marketing, People Bank

Friendly approach and thorough understanding of what we required

“ELR Executive Pty Ltd recently engaged Kate Toon to write content for our new website. We chose Kate Toon due to the level of confidence she gave us during our initial project discussion.

Her professional, but friendly approach and thorough understanding of what we required made her our first choice of copywriter. Our site was not a simple refresh, Kate needed to create and write content for all of the pages of our new site and her support and guidance along the way was really appreciated.

Kate also went above and beyond by giving us comments and feedback regarding the layout of the site and design. Thank you Kate, we look forward to working with you again in the future.”

Debbie Morrison

Office Administrator, ELR Executive Pty Ltd

Kate Toon is, without a doubt, the best in the business copywriter.

“We recently engaged Kate Toon to write content for our new website. We chose Kate because she was highly recommended and found working with Kate to be a fantastic experience due to her ability to extract the right words from us. Kate Toon is, without a doubt, the best in the business copywriter.”

Ben Bugueno

Technical Services Manager, Benarm IT

Organised, thorough and very responsive

“We recently employed Kate to write some fresh copy for our Hip Kids website. It was important to establish a more fun, quirky tone of voice without losing the SEO value we’d already built up. We found working with Kate Toon to be very easy. She was very organised, thorough and very responsive during project. Not only did she produce fantastic copy for us, she also provided some great tips to improve the user experienceon our website . Would definitely recommend Kate to any one looking for a great copywriter with SEO knowledge.”

Sue Bennardo

Owner, Hip Kids

The best result to her efforts is the response to our new web site

“I approached Kate to help with my new website, although I had to rethink my design and thoughts Kate was really happy to explain why we should do certain things and why not. The best result to her efforts is the response to our new web site, the information people get to straight away and the load it has taken off the office staff. I found the experience a real learning curve that I definitely needed to get a fresh new look and understanding I would recommend Kate to everyone that needs a hand it is well worth it.”

Liz Loft

Founder and Director, Stepnout Dance

I loved her positive attitude and straightforward recommendations

“Kate is a seriously efficient copywriter. I loved her positive attitude and straightforward recommendations. I would highly recommend Kate, but be warned, you need to book her in advance! “

Sanil Rege

Managing Director, Psych Scene

Professional and knowledgeable in the areas of web/SEO copywriting and consulting

“Kate is an engaging and superb copywriter, who we engaged to rewrite our website. She is consultative, professional and knowledgeable in the areas of web/SEO copywriting and consulting. Kate also provided me with great feedback on some our key marketing ideas. If you are in the market for good digital copy and SEO, get in touch with Kate! She’s also very warm, open and friendly to deal with, and her turnaround times kept my project on track.”

Trent McHenry

Executive Manager Operations & Development, Kent Institute of Business and Technology

Kate’s prices are very reasonable for the quality and service you receive.

“I had been considering a website for my company Peter O’Connell Constructions for about a year before I read a business article Kate had written. Kate came across as both competent and trustworthy and got straight back to me. Apart from wanting a site that worked on the various types of devices (called responsive I was to learn later) I had pretty well no idea where to start, Kate explained the process in simple terms. I sent some content notes and ideas that Kate looked at and promptly wrote a first draft and sent it to me. The quality was impressive. I am now in the final stages of getting it all up and running and I can’t speak highly enough of Kate, she is a breeze to work with and totally professional. I also appreciate her gentle nudging for me to sell myself more without resorting to the usual bland corporate waffle. Kate’s prices are very reasonable for the quality and service you receive. I highly recommend her certainly wouldn’t consider going elsewhere for updates or any similar work in the future.”

Peter O'Connell

Owner, Peter O'Connell Construction

All work was done on time, within budget and she was a pleasure to do business with

“Kate took a complicated subject with multiple instructions and turned out a professional copy for us to use in our website. All work was done on time, within budget and she was a pleasure to do business with. I look forward to working with Kate again in the future. 5 stars!”

Dave Turner

Director, Malmar Group of Companies

Kate is basically awesome at what she does

“Professional, knowledgeable and approachable, Kate is basically awesome at what she does. I highly recommend her services.”

Hani Alex Omran

Principal, HPBrokers

Kate will always answer the phone to you, reply to emails and guide you to better days.

“I knew my website needed professional attention regarding the copy so I kept an open mind when I began to look around for what I hoped would be the right copywriter to help. I found Kate after joining a particular community on Google+. I sat back and watched her input to this great community and enjoyed her writing, sense of humour and most importantly, how she blended her personality into her writing without a seam to be seen.  I contacted Kate and asked her to re-write some of my websites pages. The result was better than I could have expected. Kate kept to the time schedules that she set for the project and assisted throughout. I thoroughly recommend Kate to anyone who requires copy to be written, no matter the medium, no matter your market. Kate will always answer the phone to you, reply to emails and guide you to better days. Bravo Kate!”


Founder, Web & Print by Glenn

“Kate, you are an SEO wiz. Thank you for helping me with my website copy – you did an awesome job. Very happy!”
Anita Stevens

Founder, Write it For Me

“I’d worked with Kate before, so I knew she was the best person to help with our SEO strategy. She conducted a comprehensive website audit, which she then presented to the marketing team.Kate makes SEO interesting, fun and easy for everyone to understand – even SEO novices! She is great to work with and her passion for, and knowledge of, SEO is obvious.I look forward to working with her in the future and would recommend her to anyone looking to learn SEO best practice.”
Lexie Galton

Digital Marketing Specialist, Australian Defence Credit Union

“Kate helped me with my web copy and she made it painless! I had spent many many hours attempting to finalise this and worked with other copywriters and failed. Kate was great, extremely efficient and has an amazing knack of getting to know her client and take on board any feedback. I loved her process and her ability to really draw out what needed to be said and cut the rest. Kate has a professional & practical approach and a great understanding of what is good content and SEO. Thanks Kate”  
Roz Hawkins

Kate has been a joy to work with. She is straightforward and good humoured, with a no-nonsense approach. Kate knows her stuff in terms of SEO, websites and social media and makes it all clear and easy to follow. I have really enjoyed working with Kate and will certainly call on her services again for future projects.  
Monique Beedles

Principal Strategy Advisor, Teak Yew

“Knowing how to write for SEO and understanding how it actually works are two very different (and potentially confusing) things. I approached Kate with a broad knowledge of the first and no knowledge of the second. And after her amazing SEO audit of my site, I’m happy to say I’m now confident about taking care of my own SEO writing, and equally as confident about leaving the mechanics to the experts. There are some things I need to know, and some I don’t – and I’m eternally grateful for experts like Kate who can help sort one from the other. So if you’re unsure about your abilities, I highly recommend a consultation with Kate – she’ll help you sort your knowns from your unknowns, guaranteed!”
Shaune Maguire

Owner, Take My Word For It

“When we have a copywriting project at U1 my first call is always to Kate Toon. Why? Well, 1) she’s able to work autonomously and manage copy projects with zero stress. 2) she’s super professional and 3) our clients love her. So, if you’re looking for a digital writer that’s easy to work with, call Kate now!”  
Matt Poll

General Manager, Sydney, U1 Group

We have been so impressed with the way in which Kate has helped us through the entire process of preparing copy for our website and handbooks. Kate honed in immediately to where we needed to be and has positioned us really well in terms of local competitors. As a bonus Kate has put us in touch with some great contacts to further assist us in terms of design, photography etc. Kate is organised, helpful and does what she says she will do when she says she will do it. I have really enjoyed working with her. i will always find new ways to keep her involved in supporting my business. Thanks very much Kate…”
Anita Commander

Owner and Approved Provider, Seaforth Childcare

“Kate has a way with words that is second to none! She has done a brilliant job refreshing the content for my website. If you’re looking for a SEO copywriter with invaluable skills who is reliable and super fast then you’ve found her… I highly recommend – Kate Toon.”

Mitchell Coombes

Celebrity Psychic, Mitchell Coombes

“Kate has a way with words that is second to none! She has done a brilliant job refreshing the content for my website. If you’re looking for a SEO copywriter with invaluable skills who is reliable and super fast then you’ve found her… I highly recommend – Kate Toon.”

Bree Cooper

Practice Manager, The Dentist

“We’re launching our new website and needed a copywriter to help polish our copy and ensure it was SEO friendly. I found Kate via a Google search and was impressed by her speedy reply and understanding of our brief. Kate really knows her stuff and working with her has been fun and easy!”

Louisa Stylian

Marketing and Communications Manager, The University of Sydney

“AMAZING help with the SEO audit today. THANK YOU! You’ve cleared the confusing maze of information with a user friendly report and analysis PLUS a list of priorities! After struggling with SEO information overload, and reworking our website a gazillion times over the last few months, I didn’t know where to turn! Kate suggested an SEO audit, which resulted in a very user friendly non-technical report, with a list of areas to work on. Thanks very much for clearing the fog, and clarifying our priorities! I’m actually MOTIVATED to get to it and personalise our website for our customers, instead of for Google.”
Corryn Barakat

Owner, Milk & Love

“We used Kate Toon’s SEO training services recently and I was impressed by a number of things. Kate provided a thorough breakdown of what would be covered and why, which was invaluable in getting approval for the training. She spoke with us at length about our business and tailored the course to our needs. She was prompt and prepared on the day and we had extremely good feedback from the participants. Attendees said they had learnt so much and were excited to start improving our SEO right now! Kate has a lovely personality and presentation style that was greatly appreciated by all – so much so that the group next door had to ask them to laugh more quietly (and asked when they could do the training!) Kate’s knowledge of SEO and SEO copywriting is extraordinary and her ability to transfer this to others is a rare skill. In the time it’s taken you to read this, your team could have been getting you on page one of Google. Book Kate now.”
Emma Gibson

Digital Strategist, Fred Hollows

“I recently engaged Kate to interview a number of my clients and turn their feedback in to testimonials. Kate is friendly, approachable and most importantly, professional. She took the time to talk with me and make sense of my copywriting requirements. She spoke with my previous clients and created high quality, well written testimonials, quickly and efficiently. Kate is an outstanding copywriter who really delivers.”
Mark Bestel

Owner, Network Revolution

“Kate ran a combined SEO Review / Training session for our team and did an excellent job imparting huge amounts of information to cynical strategists who thought they knew it all – she upped the level of the content to ensure everyone stayed engaged and passed on some of her deep understanding and enthusiasm for the space to the team.”
Mike Zeederberg

Managing Director, Zuni

“Kate is an amazing facilitator and SEO extraordinaire! Her relaxed and knowledgeable training style makes learning fun, she can accommodate all personalities and ensures that participants completely understand the concepts before moving on. Kate’s a high energy professional that I would recommend to all businesses big and small.”
Valentine Borbone

Client Relationship Director, Zuni

“We found Kate’s website via a Google search for ‘top copy writers’. We chose Kate because the copy on her own website was brilliant, the site was easy to use and looked professional. A chat with Kate over the phone, confirmed our assumptions that she knew her stuff and would be easy to work with. Kate wrote copy for a series of Customer Relationship Management emails and we found her work to be on-brief, consistent, and fresh. The whole process was streamlined and Kate was a pleasure to deal with. We are thrilled with the result and would highly recommend Kate to other businesses.”
Teresa Beechy

Owner, RentCleva

“We initially engaged Kate to work on the website copy for Seebo. We liked that Kate has worked across a diverse range of industries, topics, brands and products and that she was able to create a personalised tone for each one. Kate’s skill at being able to organise and manage every little detail of our website copy while injecting creative flair has made the process a breeze for us. Kate has also extended our newly created tone and style into product packaging, press releases and social media posts. We’re extremely happy with the results (see for yourself at seebo.com.au).”
Pat Tyers

Sales & Marketing Manager (APAC), Seebo

“We approached Kate to help produce a TVC script for our show The Bottom Line. Kate worked quickly to turn the project around, provided a number of creative concepts and was open to feedback. We found working with Kate to be stress free and enjoyable. ”
Chris Seeto

Senior Producer, Evolution Group

“I contacted Kate to help me produce content for my website and magazine features. I chose Kate because of her captivating style and instantly knew she was the right person for my business. Working with Kate has been both pleasurable and insightful.”
Chris Thomas

Founder, Play MR

“I learned so much from Kate in just one 90 minute consultation. She obviously knows her stuff and knows how to communicate it in a direct, approachable and funny way. The SEO advice she gave was very practical and best of all, set up in a prioritized way which is exactly what I needed.Thank you, Kate–I have the tools I need to get started and I really enjoyed working with you!”
Joanne Comito

Founder, Dreaming Earth Botanicals

“Kate gave us great advice in a comprehensive format. She picked up problems we thought we didn’t have and I’m confident that once we have fixed these items our website will perform a lot better. Thanks again!”
Dominique Wylie

Sybiz Software

“From my regular contact with Kate over the last 6 months I’ve come to realise how much of an asset she is to have working on your project. Kate goes above and beyond to make sure her clients get precisely the right advice and service. I’m thoroughly impressed, and would recommend her to anyone seeking SEO and copywriting services.”
Perry Bernard

Digital Marketer, Forge Online

“Kate is an SEO guru! Our full day session was jam-packed with interesting and insightful content.”
Lucy Poole

Marketing Strategist, Content and Social Media, Divine Creative

“I’d been working on my website copy for many months and though I knew it wasn’t right I couldn’t see how to fix it. Within minutes of talking to Kate she completely got me and what I was trying to say. Kate’s clear, honest advice, was a breath of fresh air and when I read through her copy I felt an overwhelming sense of relief. Finally I was reading copy that was engaging, thoughtful and really sold our brand and products. Kate is a fabulous copywriter and it’s so wonderful working with her. I look forward to continuing to improve our website and marketing with Kate’s expert help.”
Cate Dempsey

Managing Director, ACT Today

“We hired Kate to develop copy for a client’s website. She completed the work with a great level of professionalism, creativity, logic and detail. She also challenged the thinking where appropriate and completed the work in a timely manner. I would definitely hire her again.” Top Qualities: Personable, Expert, Creative
Lucy Cunningham

Account Director, Curash (via MJW)

“I worked with Kate on an American Express job and she was an absolute pleasure to work with! I really appreciated the wealth of knowledge & previous experience of working with American Express that she brought to the job; particularly because I’m relatively new to the world of SEO and developing websites. She understood our requirements and key objectives really quickly and her attention to detail was excellent – picking up things we needed to consider to maximise our copy. I really hope to work with Kate again.”
Sarah Grant

Account Manager, Global Red

“Kate’s attention to detail and delivery to client’s expectations is amazing. She has contributed to a fantastic website for our practice, having done most of the copy, SEO and the technical specifications for the re-build. Even our web developers were impressed! We will hire Kate again for any SEO, copywriting and promotional work we may need in the future!”
Dr. Tijana Fisher

Owner, The Dentist

“It is my pleasure to recommend Kate Toon. At Liberty Financial, we worked with Kate on the relaunch of our website; her diligence and industrious attitude to her work is an example to her peers and is reflected in her work. Kate produced quality content quickly and efficiently, with a superior understanding of SEO processes and style which will drive web traffic to our new website. Her proofreading and editing skills are strong, and the enthusiasm with which she approaches new challenges and tasks is admirable. Kate’s professionalism meant she set and kept all deadlines and where possible made herself available, in crucial times, on short notice. During her time working with myself and the Marketing team Kate earned high regard and respect from her colleagues. Her attention to detail and time management meant, once a task was allocated to Kate, there was no concern for monitoring or requesting feedback. She consistently set timelines and adhered to them, whilst keeping all lines of communication open throughout the process. The transparency of the project gave me complete confidence in her ability to deliver on all project tasks. She understands websites and her enthusiasm for great, readable copy which also happens to be SEO friendly is invaluable. I believe Kate is a great credit to our project. Well done and I am sure we will be working lots more together in the future.”
Peter Rollason

Executive Director, Liberty Financial

“Kate was able to translate our business objectives within a detailed functional specification document. She also provided her expertise with best practice methodology for copywriting, SEO and wireframe design. Her work ethic, friendly nature and drive ensured we achieved a highly functional website. Highly recommend.” Year first hired: 2011 Top Qualities: Personable, Expert, On Time
Rick Zylinski

Head of Marketing, Liberty Financial

“I recently engaged Kate to help us with the copy for our new website. It was an absolute pleasure working with Kate – the work was turned around quickly and I was extremely happy with the end result. Highly recommended.”
Shaun Polovin

Owner, Netstarter

“I have recently had the happy experience of working with Kate in order to set the right tone for copy on our website. From the start it was clear that here was a woman who knew what she was talking about. Kate made us really think about the impact of the copy we wanted and helped us to gain valuable SEO points without detracting in any way from what we wanted to say; in fact, it only enhanced it. Kate takes the mystique out of the dark art of SEO copywriting and helped us to see the true value of employing an expert to write copy, rather than attempting to do it ourselves. It was a great learning experience for us and we are really pleased with the results. Oh, and the happy discovery that Kate has an excellent sense of humour was a real bonus. She’s a hoot and made what could have been a pretty dry project great fun!”
Glynis Skepper

Marketing Director, Epic Legend

“I recently engaged Kate to help write a functional specification for a large community website. Kate very quickly understood the project requirements and complexities and produced a comprehensive document which included a sitemap, home page wireframe, full information architecture of content, technical specifications, seo recommendations and more. She was happy to consult with me and my team and answer all our questions. I found Kate to be efficient, easy to work with, intelligent and great value for money. Highly recommended.”
Jayne Andrews

Client Service Director, Soup

“I have great pleasure in recommending Kate for any copywriting requirements you have. Kate is currently working with SmartPups Autism Assistance Dogs and has delivered high quality work. She understands exactly the message that we wish to convey , has always got back to us in a timely manner and is a pleasure to deal with.” Top qualities: Great Results, Personable, On Time.
Suzie Erdbrink

Publicity Manager, Smart Pups

“I contacted Kate to use her services as a WordPress expert and SEO consultant. Having recently built a new website www.superheroes.com.au, I wanted to learn more about maintaining the site and also to gain some insights into how I could improve my SEO. Kate provided me with one-to-one training, a comprehensive ‘site sweep’ outlining over 60 issues and fixes for my site as well as providing me with SEO copywriting training and guidelines. I found Kate to be professional, informative and amazing at her craft. I would highly recommend her.” Top qualities: Great Results, Expert, Creative.
Andre Pech

Owner, Superheroes.com.au

“I have great pleasure in recommending Kate for any copywriting requirements you have. Kate has worked with Symantec on our monthly partner newsletter since June 2010 and from the first issue, has delivered high quality work. She understands the brief, is proactive to source information she needs to write the article/Executive Update and always presents the draft copy on time. It is a relief to be working with a copywriter who understands our business and presents excellent work, time after time.” Top qualities: Great Results, Good Value, High Integrity.
Julie Balmer

Chaneel & SMB Marketing, APJ, Symantec

“Copywriter for JigoCity daily deals and emails! “First of all, Kate is a great and delicious person, everyone would like to work with her! Secondly, JigoCity contracted her a few months ago to create the style guide and set the tone for the JigoCity deals, as well as write the first few weeks offers for Sydney, Gold Coast and Brisbane. She is not only a creative and hard working professional, she has also been an added value to our website, including things others miss such as Meta-tags and Description data. We would not hesitate to recommend Kate to anyone!”
Alberto Sbabo

Digital Media Manager, JigoCity (now Our Deals)

“I’ve known Kate for a while now & recently had her kind help in doing some requirements gathering & making a series of sensible & intelligent suggestions for my soon to be built website (www.connectdigital.com.au) Kate has been extremely helpful. Here are a few words that I think appropriately describe her, her services & quality of work -: efficient, highly knowledgeable, honest, down to earth, speedy, worth every penny, & a lovely all round person/business partner.” Top qualities: Great Results, Personable.
Jeremy Champion

Director, Connect Digital

I approached Kate for assistance with creating SEO friendly copy for my new website www.digitalsherpa.co. Kate not only provided warm, engaging copy that totally hit that mark in terms of tone of voice and brand, but she also provided valuable insight into the best way to structure the content. Kate gave me heaps of SEO advice, and complete copy guideilne and template structure for other pages. She was quick, cost effective and extremely pleasant to work with. Highly recommended.”
Michael Jones

“I cannot begin to express how valuable Kate’s contribution has been to my business.My website has become a beacon for new clients. I have worked with many writers throughout my 30 years in advertising, media and marketing. Kate is undoubtedly the stand-out. In addition to her award winning creative flair – she has sound advice on SEO matters that comes from long experience. It is no surprise to learn that her clients and her peers hold her in such high esteem.”

BG Magic

“Kate worked on the copy for my website and provided me with valuable SEO & SEM tips. She is one knowledgable women! The amount I have learned from Kate is immense and the copy is perfect. I am very grateful for how giving she is. She delivered so much more than I expected, she really goes the extra mile. A very refreshing and inspiring experience. When the time is right, I will definitely be back for more.” Top qualities: Great Results, Personable, Expert.
Samantha Harding-Farrenberg

Owner, Paper Tree Photography

“Kate is an absolute pleasure to work with. She is an extremely talented individual with the ability to absorb masses of information and turn it into something that is client and customer friendly. She a true wordsmith and I look forward to the opportunity to work with her again.” Top qualities: Great Results, Personable, Creative.
Neville Gotla

Senior Producer - Audi, MassMedia Studios

“I have known Kate for many years as a colleague and as a freelance creative resource. She has an excellent understanding of all aspects of digital strategy and implementation, a brilliant writing brain and a sense of humour that is second to none. I have no hesitation using Kate for any creative campaign.” Top qualities: Great Results, On Time, Creative.
Craig Bailey

Creative Director, Pusher

“Kate has done a great job developing my website. She was professional and had lots of great ideas to maximise people finding my site.”
Sophie Scott

National Medical Reporter for the ABC, ABC

“We’ve known Kate as a digital marketing producer, information architect, trainer and copywriter for over a decade and we’ve seen how she manages to add incredible value to every business she works for. She can assess and implement SEO quick-wins but also advises on medium and long term strategy to shape your SEO and SEM campaigns. As a web copywriter and information architect, she is fantastic because she understands two critical things – a) how people use websites and b) how search engine bots use websites. We highly recommend her services for small businesses, ad agencies and corporates.” (Review taken from Google.)
Anurag Chakradhar

Director, Thinkun

“I recently worked with Kate to develop some marketing copy and was impressed with her no-nonsense style. She understood my business, knew just what I needed, and delivered a clear, concise product on time, with the added bonus of a strong focus on keywords and SEO. A great combination, and I’ll be calling on her again.” Top qualities: Expert, On Time, High Integrity.
Patty Keegan

Director, Digital Chameleon

“I have worked with Kate on several email newsletters and found her online copywriting particularly on the mark. She is a proactive and professional writer and it has been a pleasure to work with her. A quote from one of my clients that Kate did copywriting for was “We are over the moon with Kate Toon“.‎”
Kirsty Pearce

Account Director, Tipping Point

“I approached Kate in the early stages of setting up my business for assistance with my website. Having a very limited IT background , Kate displayed an incredible amount of patience throughout the entire process as well as offering down to earth and invaluable support and advice. Kate was able to deliver a revamped, awesome website in a short space of time that was not only in sync with the nature of my business but was also capable of boosting interest in our business instantly. She also taught me about many areas of the web and has opened up a whole new world for me to explore and to grow my business in the most time efficient way. Kate’s professionalism and work ethic was very impressive and I would have no hesitation in recommending Kate for your IT needs. Thank you Kate, you truly are a ‘guru’.
Jennifer Hamilton

Director, JenniferHamilton.com

“We’ve just finished a brief engagement of Kate, where she assisted with SEO strategy. It’s been hugely beneficial. Kate is immensely knowledgeable, very practical and highly flexible. She delivered a large amount of value in a very short time – a really impressive result. I couldn’t recommend her more.” Top qualities: Great Results, Expert, Good Value.
Anthony Voight

Director, Brighton Consulting

“In a world filled with SEO information, it has been great to receive such concise usable SEO knowledge from such a profoundly personable professional. The proof will be in the ranking, thank you.” Top qualities: Personable , Expert , On Time.
John Kean

Director, Vermillian

“Kate is such a great writer and in the online space is bloody rare. She is truly an expert in SEO and really knows how to write copy that drives traffic to your site or landing page. She’s very professional and not precious, she contributes to ideas and makes recommendations that are based around sound business decisions. I’ve worked with Kate on a number of jobs and each time she comes back on time and the copy is crafted for each job she is given. For me personally I know if I give her the job then I know it will be done well and or time, she takes a lot of pain and anxiety from me and she always delivers on getting the copy just right. I work with her every time and like her copy I know I’ll get the results.” Top qualities: Great Results, Good Value, On Time.
Kevin Ferry

Creative Director, Bullseye

“Kate was prompt, on brief, on time and the copy quality was great. What more can you ask for.” Top qualities: Great Results, Good Value, On Time.
Glen Knowles

Director, Kelly Street Digital

“Kate definitely has all the high quality skills and experience her CV and the other comments suggest. But in simple terms, I love working with Kate, and that counts for a lot in my book. So I will continue to work with Kate when and where I can. Why? Again simple things. I like how she always adds value to any project she works on. I like how I can just give her a project, whether simple or complicated, and I know it will get done, and done well. I like how she collaborates. I like how she is not creatively precious – as some great writers can be. And I like how her focus is always on what is best for the client… Work with her – there will be no regrets!” Top qualities: Great Results, Expert, High Integrity.
Justin Zachan

Senior Producer, Ideagarden (Now Apparent)

“Kate was highly professional throughout my dealings with her. A highly passionate individual who provides a very high standard of work and also very easy to work with. I would definitely seek her services again if I had a similar brief. May 18, 2010 Top qualities: Great Results, Expert, On Time.
Ramzi Yakob

Strategist, Hypernaked

“I have worked with Kate on several projects over the years. The most recent was for copywriting and she interpreted the brief perfectly and provided us with one of the best copy documents I have seen. Her attention to detail and inclusion of SEO and site cross linking strategies made coding the site a much more efficient task. If you need a freelance web / SEO copywriter I highly recommend Kate.” Top qualities: Great Results, Expert, Creative.
Brad Amos

General Manager, Redbox Digital

“Kate has a huge breadth of experience and skill that makes her a great asset to have working on any project. She is extremely professional, diligent and proactive in her approach and someone we will continue to work with.” Top qualities: Great Results, On Time, High Integrity.
Tom Hutton

General Manager, Ideagarden (now Apparent)

“Kate has been instrumental in helping me take a complex and rather unwieldy idea for a website and turning into a concise, detailed document ready for quoting. She has proven to be efficient, knowledgeable and good humoured. Considering I had already had one unsuccessful experience with other web developers, working with Kate was a dream. I would not hesitate to recommend Kate to anyone who is trying to take a web idea and make it reality, or alternatively, anyone who wants to update and improve their existing website.”
John Titley

Director, CrewWho

“Kate is a dynamic and creative copywriter and SEO specialist. Kate offers a proven depth of experience and expert understanding of digital creative and technical processes, this is highlighted in the professional and friendly manner with which Kate carries out her work, which is first-class every time. It’s a pleasure working with Kate and would I highly recommend her for any future work.”
Brent Whittington

Client Services Manager, Bullseye

“Kate’s SEO review and recommendations for how we could make our new media site SEO friendly were excellent and met all my expectations and more. It was an absolute pleasure working with Kate and I can’t recommend her highly enough.”
Emma Sturgiss

Public Relations Manager - Marketing Global Public Relations, Tourism Australia

“Kate’s expertise in helping build the Imperial Leather website was invaluable. From copywriting to scope development and technical assistance Kate’s involvement went over and above our expectations and helped us build a website we’re all thrilled with.”
Emily Scoble

Senior Account Director, Triad

“Kate has brought me (and Reasontospeak.com) out of our shell – from a little pippy, she has produced a trumpeting conch. She’s good. No – very good!”
Paul Griffiths

Managing Director, Reason To Speak

“I have had the pleasure of working with Kate twice. The first time was from 1999 to 2003 at OgilvyOne. In 1999 the internet was still a bit wet behind the ears. Kate wasn’t. She was one of the pommy experts imported to show us Aussies a few tricks on how it’s done. The second time was 2008/2009 when she freelanced for me at Atlantis Healthcare, providing us with a scope of works, site map, engaging copy and outstanding SEO expertise. Kate works with fervour and passion. She is highly intelligent, exceptionally knowledgeable and has excellent project management skills. Being extremely creative doesn’t often go hand in hand with pragmatism – Kate manages both with aplomb. She possesses a high level of attention to detail, is flexible and always willing to go that extra mile to get the project delivered. A great thinker and problem solver, she doesn’t skip a beat. Friendly, approachable and superbly quick-witted, she is also a great gal to have around. I’m looking forward to Round Three.”
Fiona Seton

Creative Director, Atlantis Healthcare

“Kate established the brand’s tone of voice and wrote all copy prior to launch across the various media. We have found Kate a pleasure to work with, excellent in her project management skills, excellent in meeting tight deadlines and excellent in coming up with creative solutions to difficult problems.”
Baukjen DeSwaan Arons

Managing Director, Isabella Oliver

Kate is a first class writer, with an incredible knowledge of writing for the web. Kate wrote the copy for our first website and provided invaluable advice on setting the correct tone and style for the site whilst incorporating important SEO foundations. I highly recommend Kate for anyone looking for online copywriting and production services.”
Stephen Bavister

Managing Director, Lexis Click

Kate is truly the guru of words. Kate was a pleasure to work with, she took the time to understand my business and provided multiple drafts to ensure I was completely happy with the copy.  Kate has turned my drab home and about page copy into a perfect mixture of fun, confident and friendly copy. Kate went above and beyond my expectations with her detailed copy. Kate’s final copy included detailed prompts on how to improve my website layout, which could then be easily passed on to my web developer to replicate. I am excited about Miss Bold Design future and definitely credit part of our success going forward to the copy and guidance Kate was able to provide to me. Thank you Kate.
Fiona Holmes

Chief Designer, Miss Bold Design

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I'm Kate Toon

I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.

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