Testimonials

Some kind words from happy clients

Read testimonials for my SEO consultancy, SEO copywriting, information architecture, advertising, digital strategy and website development work.     You can see more reviews by clicking the logos below:

Google
True local
Linked in

2016

She is friendly and down to earth and there is not a lick of ego to battle with

“We recently engaged Kate to work with our agency Neon Robot, to help a beloved Aussie brand create fresh, SEO content for their new website. The existing copy on the site, while great for SEO, was long winded and littered with technical terms, making it very hard for users to digest. For the new site it was really important to keep copy simple and conversational, so we needed a copywriter who could not only tick all the SEO boxes, but also tell a story to engage the users while still touching on the key technical points that were required for various products and service offerings.

Kate was fabulous to work with from start to finish. Not only is she incredibly knowledgable on all things SEO, she is so willing to share this knowledge and passion with you. She is friendly and down to earth and there is not a lick of ego to battle with. She explains all her reasonings behind the way she approaches the project and how this will benefit your client but is also willing to adapt her preferred way of working to suit client timelines and turnarounds.

I would not hesitate to recommend Kate to anyone wanting a fabulous SEO copywriter or considering doing her SEO course. It will be a great investment!”

Mardi Cavana

Neon Robot

Kate was proactive, had excellent communication and provided loads of useful information and ideas

“Kate recently worked on a project for our website www.auscrown.com.au . We needed help making our content more engaging and descriptive as well as improving it’s Search Engine Optimisation. I chose Kate Toon because she was highly recommended. Kate was proactive, had excellent communication and provided loads of useful information and ideas and was always happy to have a chat if I didn’t understand something or was a bit lost.

She offered me some really great advice, sometimes it’s hard to know what to do/ what’s best in the WWW so I really appreciated her expert opinion. Oh and I loved her straight forward style.”

Jenny Lui

Aus Crown

Kate nailed the brief from the get go.

“After working with Kate on projects before, I had no qualms about engaging her to revamp the copy on our new website. Kate nailed the brief from the get go and also helped us nail down the site structure so content could be consumed in a logical and digestible way.
The end result was the delivery of engaging, rich, SEO optimized content that that has done wonders in improving the website’s performance. Thanks Kate!”

  Lexie Glaton

Digital Project Management and Communications, Australian Military Bank

2015

Kate is awesome

“Kate is awesome. She is ultra professional, and uber organised. She keeps projects on track, and writes amazing copy!

Ashely Portas

Owner, Diamondport

“It is with great pleasure that I recommend Kate Toon for any copywriting project that you may need done professionally, and on time.

Kate invests the time to understand your business, target audience and message. She distils the essence of your complex and sometimes completing elements of your Marketing Mix to simplify the promotion of your products and services to everyday people. Being close to the subject material, it is sometimes difficult to take an impartial view on what the message is, or should be and this is where Kate’s creative, no-nonsense approach cuts through to deliver clear and concise copy.  This is very important when we have such a limited attention span from our audience in today’s time-poor society. Resist the temptation to ramble and call Kate for Copy done Right!” Gary Rushton

General Manager, Back to Base Monitoring

It is always a pleasure (and a relief) to have Kate Toon on my projects.

“Kate Toon is my go-to person for digital. Whether it be Digital Strategy, Func specs, wireframes, SEO audits or SEO writing.

I keep going back to Kate Toon because she understands the end-to-end process and provides effective advice. I recently engaged Kate Toon to review content for our new website.

She created a copywriting style guide for us and worked with the various stakeholder to optimise our content and educate them on how to continue writing engaging and effective content.

We are delighted with the immediate results we have seen. It is always a pleasure (and a relief) to have Kate Toon on my projects.”

Corina Seeto

Digital Project Management and Communications, Calvary Health Care

“Thank you, Kate, for taking me on such an exciting journey developing my website copy.

You are a true Wordsmith and I was thrilled to see how you totally understood and interpreted my draft notes and presented them back to me in the tone, language and style which will promote my holiday let in an exciting, informative and way. The SEO keywords that you chose and placed with in the text will certainly help in getting my website the hits and eventual bookings I’m seeking.Your work ethic is commendable and with the level of communication, I felt totally included in each stage of development.”

Mon Lulan

Moon River

She is awesome to work with, super fast, reliable to a fault

“Kate did some SEO Copywriting for our website, and I couldn’t be more thrilled. She gave me more advice than on just copywriting, but really kicked my butt and my website is a million times better for it. She is awesome to work with, super fast, reliable to a fault (that’s a bad thing?) and will use her services, without a doubt, again and again. Not to mention her blog posts are totally awesome and USEFUL. Not very often you get such great free advice. Kate is a gem. Thanks Kate!!!” Joan Murphy

Marketing Manager, Physique Transformations

Absolutely amazing to deal with

“Kate has been absolutely amazing to deal with and produced high quality copy! Would highly recommend and continue to use Kate’s services! Matthew Bryne

Founder, Brisk IT

Clear communication as to the brief, costs and timelines

“I recently engaged Kate Toon to write a number of SEO content pages for my organisation’s website. Kate was not only very knowledgeable about SEO – providing advice and guidance over and above the original scope, but importantly her copywriting was spot on. Kate used a great project management platform to ensure the job ran smoothly and that there was clear communication as to the brief, costs and timelines. She delivered the project on a tight turnaround with the utmost professionalism. In addition to the above, I would highly recommend engaging Kate Toon’s services simply because she’s a top chick who tells it like it is.” Michelle Oliver

Head of Marketing, People Bank

Friendly approach and thorough understanding of what we required

“ELR Executive Pty Ltd recently engaged Kate Toon to write content for our new website. We chose Kate Toon due to the level of confidence she gave us during our initial project discussion.

Her professional, but friendly approach and thorough understanding of what we required made her our first choice of copywriter. Our site was not a simple refresh, Kate needed to create and write content for all of the pages of our new site and her support and guidance along the way was really appreciated.

Kate also went above and beyond by giving us comments and feedback regarding the layout of the site and design. Thank you Kate, we look forward to working with you again in the future.”

Debbie Morrison

Office Administrator, ELR Executive Pty Ltd

Kate Toon is, without a doubt, the best in the business copywriter.

“We recently engaged Kate Toon to write content for our new website. We chose Kate because she was highly recommended and found working with Kate to be a fantastic experience due to her ability to extract the right words from us. Kate Toon is, without a doubt, the best in the business copywriter.” Ben Bugueno

Technical Services Manager, Benarm IT

Organised, thorough and very responsive

“We recently employed Kate to write some fresh copy for our Hip Kids website. It was important to establish a more fun, quirky tone of voice without losing the SEO value we’d already built up. We found working with Kate Toon to be very easy. She was very organised, thorough and very responsive during project. Not only did she produce fantastic copy for us, she also provided some great tips to improve the user experienceon our website . Would definitely recommend Kate to any one looking for a great copywriter with SEO knowledge.” Sue Bennardo

Owner, Hip Kids

The best result to her efforts is the response to our new web site

“I approached Kate to help with my new website, although I had to rethink my design and thoughts Kate was really happy to explain why we should do certain things and why not. The best result to her efforts is the response to our new web site, the information people get to straight away and the load it has taken off the office staff. I found the experience a real learning curve that I definitely needed to get a fresh new look and understanding I would recommend Kate to everyone that needs a hand it is well worth it.” Liz Loft

Founder and Director, Stepnout Dance

I loved her positive attitude and straightforward recommendations

“Kate is a seriously efficient copywriter. I loved her positive attitude and straightforward recommendations. I would highly recommend Kate, but be warned, you need to book her in advance! “ Sanil Rege

Managing Director, Psych Scene

Professional and knowledgeable in the areas of web/SEO copywriting and consulting

“Kate is an engaging and superb copywriter, who we engaged to rewrite our website. She is consultative, professional and knowledgeable in the areas of web/SEO copywriting and consulting. Kate also provided me with great feedback on some our key marketing ideas. If you are in the market for good digital copy and SEO, get in touch with Kate! She’s also very warm, open and friendly to deal with, and her turnaround times kept my project on track.” Trent McHenry

Executive Manager Operations & Development, Kent Institute of Business and Technology

Kate’s prices are very reasonable for the quality and service you receive.

“I had been considering a website for my company Peter O’Connell Constructions for about a year before I read a business article Kate had written. Kate came across as both competent and trustworthy and got straight back to me. Apart from wanting a site that worked on the various types of devices (called responsive I was to learn later) I had pretty well no idea where to start, Kate explained the process in simple terms. I sent some content notes and ideas that Kate looked at and promptly wrote a first draft and sent it to me. The quality was impressive. I am now in the final stages of getting it all up and running and I can’t speak highly enough of Kate, she is a breeze to work with and totally professional. I also appreciate her gentle nudging for me to sell myself more without resorting to the usual bland corporate waffle. Kate’s prices are very reasonable for the quality and service you receive. I highly recommend her certainly wouldn’t consider going elsewhere for updates or any similar work in the future.” Peter O'Connell

Owner, Peter O'Connell Construction

All work was done on time, within budget and she was a pleasure to do business with

“Kate took a complicated subject with multiple instructions and turned out a professional copy for us to use in our website. All work was done on time, within budget and she was a pleasure to do business with. I look forward to working with Kate again in the future. 5 stars!” Dave Turner

Director, Malmar Group of Companies

Kate is basically awesome at what she does

“Professional, knowledgeable and approachable, Kate is basically awesome at what she does. I highly recommend her services.” Hani Alex Omran

Principal, HPBrokers

Kate will always answer the phone to you, reply to emails and guide you to better days.

“I knew my website needed professional attention regarding the copy so I kept an open mind when I began to look around for what I hoped would be the right copywriter to help. I found Kate after joining a particular community on Google+. I sat back and watched her input to this great community and enjoyed her writing, sense of humour and most importantly, how she blended her personality into her writing without a seam to be seen.  I contacted Kate and asked her to re-write some of my websites pages. The result was better than I could have expected. Kate kept to the time schedules that she set for the project and assisted throughout. I thoroughly recommend Kate to anyone who requires copy to be written, no matter the medium, no matter your market. Kate will always answer the phone to you, reply to emails and guide you to better days. Bravo Kate!” Glenn

Founder, Web & Print by Glenn

“Kate, you are an SEO wiz. Thank you for helping me with my website copy – you did an awesome job. Very happy!” Anita Stevens

Founder, Write it For Me

Want to chat?

Hello!

Hello!

I'm Kate Toon

I’m an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I’m ready to help you.

Love and feedback

Charlotte White
Charlotte White
02:57 25 Sep 18
I'm so glad I took this course! As a small business owner, sometimes it's hard to know where to focus your limited time and energy. This course has totally demystified SEO for me and shown me which areas I can do myself and which areas I am better off outsourcing. SEO is a very large field, but Kate breaks it all down into easily digestible chunks and little tasks to keep you on track. I'm not scared of SEO anymore.read more
Jade Salpietro
Jade Salpietro
02:37 18 Sep 18
We are in the process of relaunching a 20 year old website with 20,000 members and needed to ensure our SEO wasn't hurt in the process. So I signed up for Kate's Recipe for SEO Success digital course to ensure I was across everything I needed to know. The course is amazing value and I have been recommending it to everyone I know in the digital marketing sphere. You could invest in an SEO company, or you could invest in yourself by studying with Kate Toon...I definitely support the last option.read more
Mt Baimbridge Lavender
Mt Baimbridge Lavender
02:21 17 Sep 18
I am so glad I decided to do the course even though life got in the way just after it started. Kate Toon you are the best. A wealth of knowledge, passionate and patient. With the ongoing access I will be able to catch up. I've already noticed a difference in my rankings and I haven't even actioned everything yet! Thanks.read more
Natalie Battaglia
Natalie Battaglia
05:44 04 Sep 18
I have just finished The Recipe for SEO Success and would recommend it to anyone who needs to get their head around the ‘SEO Beast’. Having had some prior experience with SEO I knew the basics, but our ranking was slipping and it was time to up the anti. Only working 2 days a week it was important for me to understand what the key priorities were to ensure our business increased and maintained our rank. To begin with I just wanted to learn more about SEO copywriting, but soon I realised there was a whole lot more on offer. I started with SEO Nibbles, then the 10 Day SEO Challenge, the Good Karma SEO course and have just finished the ‘big course’. I now have the skills and tools to complete the majority of my own SEO tasks, but even better, if I do choose to outsource the task I have the knowledge and confidence to check the work on completion to ensure I receive exactly what I pay for. Thanks Kate!read more
Kerri B
Kerri B
11:01 03 Sep 18
Sometimes we make awesome, game-changing decisions and for us, signing up for Kate Toon’s Recipe for SEO Success Course was one of them. Kate’s depth of knowledge on SEO combined with her easy going, straight forward delivery made this course the best money we’ve ever spent on SEO. We went from having scattered, confused knowledge about SEO and ended up with a comprehensive understanding and a clear plan of how to tackle future SEO queries. The course itself is worth every cent (probably more) however the bonus of having guarenteed forever-more access to the regularly updated content makes this an ongoing and invaluable SEO resource. For small businesses trying to get their heads around SEO or just to inform themselves so they can confidently manage an outsourced resource, we urge you to jump, both feet in, to this course.read more
Angela Rodgers
Angela Rodgers
08:22 31 Aug 18
TL;DR Kate is great. SEO works. Buy Kate's stuff. I've bought nearly every Kate Toon product there is... no, really! I'm a member of her Clever Copywriting School and I've just graduated from her Recipe for SEO Success course. Kate is kind, clever, and always offers 5 x more value than you expect. She's had a huge impact on my business and life for someone I've only hung out with online (in about a zillion Zoom calls!). Specifically, her SEO course goes deep and detailed into what it takes to make Google happy. But she structures it in a way that's not overwhelming, gives you plenty of support, and gets you results. Yep - even though I've only implemented about half of the learnings so far (it's a work in progress), I can already see results, and I'm confident that this will translate to more leads for my business in the near future.read more
Megan Crockford
Megan Crockford
05:22 30 Aug 18
Kate's Recipe for SEO Success course is a must for anyone who has a website or wants to learn about SEO. As a communications specialist, SEO writing is a service I offer. I've spent years studying text books and researching the subject but always wondered if I was missing something. Nothing brings together all the elements of SEO in one concise, user-friendly and reasonably priced course like Kate's does. There isn't enough space here to tell you all the great things about this course - so to sum it up I'll just say "get on board!!" It's the best money you'll ever spend and you get life access to the materials.read more
Samara Parish
Samara Parish
00:28 23 Aug 18
I was sick of poor service when working with digital marketing companies, so I completed the Recipe for SEO Success so that I could better understand what people were charging me for. Within a few weeks I could see that I was being taken for a complete ride by a number of digital marketing companies. Knowledge is power, and now I don't have to worry about whether I'm getting what I paid for. I can do it myself and know that I'm doing all the right things.read more
Mama Bear Communications
Mama Bear Communications
03:59 21 Aug 18
This is definitely one of the best courses I have done to date. It's perfect for marketers and small business owners wanting to learn more about SEO. The best thing about the course is the way it's structured. You have access to Kate's coaching videos with notes and action steps each week. In addition to this, Kate offers weekly coaching calls and a dedicated Facebook group. No other course offers this much content. Kate brings a great energy to what can be a technical subject matter. I'd highly recommend this course for those wanting to grow their business using SEO.read more
AMAC Showerscreens & Robes
AMAC Showerscreens & Robes
11:39 20 Aug 18
I have just completed the big SEO 7 week course and have been very impressed with the amount of content in the course. I am a tradie and self taught myself SEO and really learned through trial and error. I wish I had found this course a year ago as I would have saved myself a lot of wasted time. Kate gives a no b.s. approach to teaching, which I really liked. There is a good structure to the course, but with a no pressure to get everything done, as we are all busy with businesses and life etc. I highly recommend this course for anybody wanting to upskill or even refresh their skills. Sometimes it's the small things you learn that can have a big impact on your rankings. Thanks Kate I really enjoyed this course. Regards Allan Mcleanread more
Nerissa Bentley
Nerissa Bentley
06:30 20 Aug 18
I have just completed Kate's SEO Recipe for Success course and it was worth every cent! Prior to this course, I felt that SEO was a huge beast that I would never learn to tame. Having done the course, I've realised that SEO is a bigger beast than I first thought - BUT now I know how to wrangle it! Each week was focused on a single SEO-focused module, with easy-to-follow video tutorials (that you can watch in your own time). Alongside these were actions to take - also laid out in step-by-step video format. Detailed notes and action sheets also accompanied each module. Weekly coaching calls were invaluable, as they provided me with a forum to ask any questions that I had. These calls also provided an opportunity to learn from other members of the course. The best part of this course is that once you've purchased it, you have life-time access to it - which means you can dip in and out of it, whenever you need to - eliminating the need for you to 'cram it all in' before the course expires. I highly recommend this course to anyone who feels overwhelmed by SEO, or who needs to get a better handle on it. Kate is really committed to helping you learn, and you'll walk away from this course having learned a LOT!read more
Rebecca Hunt
Rebecca Hunt
02:23 15 Jul 18
When I did Kate’s course a few years ago I saw immediate results and success. Kate’s methods are fun, fresh and easy to follow. But I admit I got complacent and I left our SEO be for about 18 months – “if it ain’t broke…”. However, we work in a competitive market and like all good things for your business, SEO needs reviewing and refreshing periodically. When I needed it, Kate was there with great advice and her course content (which is regularly updated) is available for life time access. After a quick refresher we’re back in the game again!read more
Kylie Meller
Kylie Meller
07:42 24 May 18
Fantastic SEO course no matter what you level of knowledge is. Kate keeps it simply, makes it easy to digest and wow you with her knowledge. Worth every cent you spend on it. Your business will thank you!read more
Your Remedy
Your Remedy
07:26 24 May 18
This course is a "must do" for anyone with small business website who wants to get their head around SEO. The course is outstanding value for money. The content is engaging, easy to understand and is combined with actions encouraging you to immediately implement the knowledge. The course is on-line, however the amount of support Kate provides in her coaching calls and Facebook group create a personal and friendly touch. Most importantly you get results! My website traffic has increased by 20% in 6 weeks and conversions are also up by 34%. Definitely the best marketing investment I've made! Thanks, Kate.read more
Vanessa Rose
Vanessa Rose
23:04 17 May 18
Such an indepth SEO course that has helped me understand SEO and has given me the roadmap to implement good SEO tactics for long term traffic. Heaps of coaching calls and support. Would definitely recommend the course for small businesses who want to tackle their SEO head onread more
Angela Zegir
Angela Zegir
02:13 16 May 18
I was reluctant to sign up for the course as I was worried I would be in over my head. But I did sign up and yes at times I was in over my head. What saved me was the exceptional volume of support from Kate both in the weekly 1 hour calls and the Facebook group. I have learnt so much relevant information to put into action for my business. At the very least if I outsourced SEO in the future I would have so much deeper knowledge of what's being done and able to hold them accountable. But for now I am adding SEO to my skill set and seeing some huge improvements on my site.read more
Gary Cooper
Gary Cooper
07:10 01 May 18
I have just done the seven week "Big Course" – as Kate likes to call it. When I started it, I had no idea of the depth and reach of SEO, and the impact that each tweak has throughout the trail that leads to your ultimate result on Google. I can only compare it to going away on holiday to a city that you don't know - for the first few days you are completely lost – then as you familiarise yourself with your surroundings and become comfortable, the jigsaw comes together, and you can find your way around (even taking cheeky shortcuts here and there). So thank you – thank you for putting this together – thank you for all your efforts in explaining, to idiots like me, how to find my way around. I'd recommend anyone with the slightest need to get ranked on Google to jump at this chance – it's your very own SEO sat nav ...read more
Discreetly Fit Pelvic Floor Reform
Discreetly Fit Pelvic Floor Reform
01:41 30 Apr 18
“When I was pregnant I was overwhelmed by the amount of information in regards to what a Mum needs to know. When I finally found a book that generously offered reliable and practical information, I felt incredibly grateful and super lucky. This book indeed helped me in priceless ways. I feel very much the same about Kate’s SEO course. It is that very resource you need if you want your website to fulfil its purpose and serve your business. Terrific value for money!”read more
Elly Fischer
Elly Fischer
05:33 24 Apr 18
I''m just finishing the Recipe for SEO success ecourse. Wow. What a brilliant course. Packed to the brim with so much great information and learnings. It's excellent value for money. Kate really knows her stuff.read more
Matthew Tutty
Matthew Tutty
04:51 20 Apr 18
Kate - Thank you, you are a Wonder Woman. I have just completed your SEO Nibbles and SEO 10 Day challenge. Both these courses have been on my to do list for over 12 months. I finally dived in and completed both and being super pumped I have now just signed up for your SEO good Karma course which I'm super excited about. your knowledge, advice and support is invaluable and super easy to get. The changes / updates I have done myself to my website already have helped me with some wins!!! Thank you. I feel confident to take back and lead my own SEO. I highly recommend Kate and her SEO courses - thank you so much Kate for everything that you do and offer.read more
Alice Bullivant
Alice Bullivant
11:00 10 Apr 18
Kate's knowledge, advice and support is invaluable. Every single time I have followed her advice, things have improved for my business, and so much so that I invested in her full SEO course with the 1:1 option. This course is a must for small businesses that want to succeed - I should have done it much earlier. I cannot recommend Kate or her SEO course enough - thank you so much Kate for everything that you do and offer.read more
Casey Bryden
Casey Bryden
05:18 10 Apr 18
I'm currently working through the Degustation Recipe for SEO Success and so far my only regret is not having done it sooner. I can now clearly see the SEO opportunities for my business and I understand the actions that I need to take to get my business to the next level. Kate gets straight to the point and, while she clearly has the technical expertise, she manages to speak in layman terms to us non-SEO experts. The course is easily digestible, with short learnings and actions in each module, making it easy to get through between family and work life. If you do one thing for your business, sign up to one of Kate's courses. I never thought I'd say this, but I'm excited about SEO! Thanks Kate!read more
Third & Public
Third & Public
02:45 10 Apr 18
What a fantastic course - I'd been putting it off for so long - but I knew it would be worth it when I finally took the plunge. And it was. My knowledge has soared and my confidence also. It will be incredible to provide our clients with so much additional value moving forward. Thank you so much Kate. Your SEO course is without a doubt an absolute winner.read more
Nicole Cordony
Nicole Cordony
02:05 05 Apr 18
I just had a one hour degustation chat with Kate. By far the most valuable hour I have ever spent on marketing in my 17 year marketing career (seriously). I was blown away by how much we covered in the hour session, and I have never felt clearer about the path to SEO success for my business. Thanks so much Kate, you really are the expert!"read more
Stevie Dillon
Stevie Dillon
19:21 12 Feb 18
Thanks Kate for your Wordpress for SEO course, it was super helpful in building my Wordpress website and your extra assistance was appreciated.read more
Cathy Devlin
Cathy Devlin
11:14 24 Jan 18
I recently started Kate's Recipe for Success course and cannot recommend it highly enough. Kate cuts straight to the point on how to improve your SEO in easy to follow, actionable steps and provides amazing support and guidance to all questions from members in the group. Her knowledge is up to date, relevant and she has a great sense o humour to make the course fun too. Thank-you Kate!!read more
Dierdre El
Dierdre El
07:33 23 Jan 18
If the thought of your business staying the same makes you feel sick to your stomach - you need to do Kate's course. You owe it to yourself to learn from the very best in SEO. I recently completed Kate Toon's Recipe for SEO Success Course, and it was without doubt, the best thing I've EVER done for my business! After a few short weeks of implementing Kate's teachings, I watched my rankings dramatically improve in Google search results for my chosen keywords, and also obtained a top spot in the local pack and knowledge graphs. Previously, the majority of my new clients came from referrals but they're now coming from Google. Website traffic is also increasing daily, which is a direct result of what Kate teaches you to implement. A non-jargony course that's easy to understand and thoroughly enjoyable to complete, Kate's incredible support and sense of humour is a winning combination for any business. I cannot recommend Kate's courses highly enough! Thanks Kate, you're a bl**dy good egg!read more
Regis Gapaillard
Regis Gapaillard
01:30 05 Jan 18
I have done many online courses over the years and Kate's SEO course is one of the best ones. She has extensive knowledge about everything SEO and marketing, but the best part is that her courses are very practical and based on her own experience of what works. You can start implementing on day 1 and get quick results. I keep coming back to her videos to increase my knowledge and improve SEO results for myself and my clients. Thanks so much Kate.read more
Gavin Hodgins
Gavin Hodgins
03:46 19 Dec 17
This is an unbelievably good course. I've followed Kate for a while before decided to take the plunge into the SEO recipe for success course, and I now only wish I had of done this sooner! The course itself is really well structured, there is a lot of amazing content that you get, plus the weekly coaching calls are wickedly good - they really helped me stay focused week to week to ensure I got through and did everything (almost) on time. I can now confidently run the SEO on my sites,, which is going to save me around $4k per annum - considering I paid less than this for the course in total, Im very happy with the return on my investment. Seriously, just go and do this course, you will not regret it. Thanks Kate, your an SEO rockstar!read more
Info | Craig Parry Photography
Info | Craig Parry Photography
00:17 18 Dec 17
I signed up for Kate Toon's SEO course so that I would feel more empowered when chatting to our web guys about our online presence and strategy, and to improve my own skills so that we could start implementing regular content myself. With each week building on the next, I found Kate's course easy to understand and highly beneficial. Not only did I learn about creating content the 'right' way, I've also learnt how to ensure our site is 'healthy' and has a good, solid foundation. There's loads of useful info and resources so the ability to dip back in and work through each step even after the course has ended is a bonus. Highly recommend. Thanks Kate!read more
Claire Gamble
Claire Gamble
12:19 12 Dec 17
I can fully recommend Kate Toon’s Recipe for SEO Success course. I’ve spent loads of time in the past reading articles and speaking to SEO ‘experts’, but apart from picking up a few tips here and there, I still didn’t feel that confident navigating my way around the vast SEO universe – especially the technical side of things. Kate’s course has been the answer to all my problems! It is so thorough, easy to understand and brings together everything in one place – without any nonsense or smoke and mirrors. I was blown away with how much amazing content and resources are included in the course. There’s so much more than I was expecting and I know I'll be revisiting the materials over and over again.read more
Jasmine Andrews
Jasmine Andrews
04:23 12 Dec 17
Before I did Kate's course "The Recipe for SEO Success", I was offering half-assed SEO services to my web design clients. I sort of knew some of the steps to good SEO but didn't have a process to follow to ensure a consistently high quality outcome. Kate's course taught me a great process to follow, plus how to carry out each step thoroughly and for best results. She really knows her stuff and isn't stingy with sharing her years of experience with her students. I've enjoyed it so much that I somehow ended up registering for her Copywriting Conference because I trust Kate and her expertise so much.read more
Alicia Kacar
Alicia Kacar
01:13 11 Dec 17
Kate Toon is the real deal. I've just completed the Recipe for SEO Success e-course, which is hands down the best course I've ever taken - and I've taken a few! Kate combines easy-to-follow lessons with loads of support, tools and resources. In a few short weeks, I've reduced the load time of my website by more than half, and made it to page 1 of Google for several of my keywords. I've even nabbed 2nd position for one particular phrase, which wasn't even on my radar before the course. Thanks Kate - you rock!read more
Stephanie Campanella
Stephanie Campanella
21:51 28 Nov 17
I've just done Kates course and she's spectacular. A real human teaching some awesome tech. Thank You Kate!!read more
Simon Mitchell
Simon Mitchell
22:57 12 Nov 17
Kate Toon's Recipe for SEO Success course offers a detailed (but incredibly easy to understand) insight into the world of SEO. I was a little unsure about making this investment, but considering the amount of information you get (plus lifetime access) it's actually extremely good value for money. I highly recommend the course for both SEO newbies and people who want to extend their skills in this area.read more
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2014

“I’d worked with Kate before, so I knew she was the best person to help with our SEO strategy. She conducted a comprehensive website audit, which she then presented to the marketing team.Kate makes SEO interesting, fun and easy for everyone to understand – even SEO novices! She is great to work with and her passion for, and knowledge of, SEO is obvious.I look forward to working with her in the future and would recommend her to anyone looking to learn SEO best practice.” Lexie Galton

Digital Marketing Specialist, Australian Defence Credit Union

“Kate helped me with my web copy and she made it painless! I had spent many many hours attempting to finalise this and worked with other copywriters and failed. Kate was great, extremely efficient and has an amazing knack of getting to know her client and take on board any feedback. I loved her process and her ability to really draw out what needed to be said and cut the rest. Kate has a professional & practical approach and a great understanding of what is good content and SEO. Thanks Kate”   Roz Hawkins

Kate has been a joy to work with. She is straightforward and good humoured, with a no-nonsense approach. Kate knows her stuff in terms of SEO, websites and social media and makes it all clear and easy to follow. I have really enjoyed working with Kate and will certainly call on her services again for future projects.   Monique Beedles

Principal Strategy Advisor, Teak Yew

“Knowing how to write for SEO and understanding how it actually works are two very different (and potentially confusing) things. I approached Kate with a broad knowledge of the first and no knowledge of the second. And after her amazing SEO audit of my site, I’m happy to say I’m now confident about taking care of my own SEO writing, and equally as confident about leaving the mechanics to the experts. There are some things I need to know, and some I don’t – and I’m eternally grateful for experts like Kate who can help sort one from the other. So if you’re unsure about your abilities, I highly recommend a consultation with Kate – she’ll help you sort your knowns from your unknowns, guaranteed!” Shaune Maguire

Owner, Take My Word For It

“When we have a copywriting project at U1 my first call is always to Kate Toon. Why? Well, 1) she’s able to work autonomously and manage copy projects with zero stress. 2) she’s super professional and 3) our clients love her. So, if you’re looking for a digital writer that’s easy to work with, call Kate now!”   Matt Poll

General Manager, Sydney, U1 Group

We have been so impressed with the way in which Kate has helped us through the entire process of preparing copy for our website and handbooks. Kate honed in immediately to where we needed to be and has positioned us really well in terms of local competitors. As a bonus Kate has put us in touch with some great contacts to further assist us in terms of design, photography etc. Kate is organised, helpful and does what she says she will do when she says she will do it. I have really enjoyed working with her. i will always find new ways to keep her involved in supporting my business. Thanks very much Kate…” Anita Commander

Owner and Approved Provider, Seaforth Childcare

“Kate has a way with words that is second to none! She has done a brilliant job refreshing the content for my website. If you’re looking for a SEO copywriter with invaluable skills who is reliable and super fast then you’ve found her… I highly recommend – Kate Toon.”

Mitchell Coombes

Celebrity Psychic, Mitchell Coombes

“Kate has a way with words that is second to none! She has done a brilliant job refreshing the content for my website. If you’re looking for a SEO copywriter with invaluable skills who is reliable and super fast then you’ve found her… I highly recommend – Kate Toon.”

Bree Cooper

Practice Manager, The Dentist

“We’re launching our new website and needed a copywriter to help polish our copy and ensure it was SEO friendly. I found Kate via a Google search and was impressed by her speedy reply and understanding of our brief. Kate really knows her stuff and working with her has been fun and easy!”

Louisa Stylian

Marketing and Communications Manager, The University of Sydney

“AMAZING help with the SEO audit today. THANK YOU! You’ve cleared the confusing maze of information with a user friendly report and analysis PLUS a list of priorities! After struggling with SEO information overload, and reworking our website a gazillion times over the last few months, I didn’t know where to turn! Kate suggested an SEO audit, which resulted in a very user friendly non-technical report, with a list of areas to work on. Thanks very much for clearing the fog, and clarifying our priorities! I’m actually MOTIVATED to get to it and personalise our website for our customers, instead of for Google.” Corryn Barakat

Owner, Milk & Love

“We used Kate Toon’s SEO training services recently and I was impressed by a number of things. Kate provided a thorough breakdown of what would be covered and why, which was invaluable in getting approval for the training. She spoke with us at length about our business and tailored the course to our needs. She was prompt and prepared on the day and we had extremely good feedback from the participants. Attendees said they had learnt so much and were excited to start improving our SEO right now! Kate has a lovely personality and presentation style that was greatly appreciated by all – so much so that the group next door had to ask them to laugh more quietly (and asked when they could do the training!) Kate’s knowledge of SEO and SEO copywriting is extraordinary and her ability to transfer this to others is a rare skill. In the time it’s taken you to read this, your team could have been getting you on page one of Google. Book Kate now.” Emma Gibson

Digital Strategist, Fred Hollows

“I recently engaged Kate to interview a number of my clients and turn their feedback in to testimonials. Kate is friendly, approachable and most importantly, professional. She took the time to talk with me and make sense of my copywriting requirements. She spoke with my previous clients and created high quality, well written testimonials, quickly and efficiently. Kate is an outstanding copywriter who really delivers.” Mark Bestel

Owner, Network Revolution

“Kate ran a combined SEO Review / Training session for our team and did an excellent job imparting huge amounts of information to cynical strategists who thought they knew it all – she upped the level of the content to ensure everyone stayed engaged and passed on some of her deep understanding and enthusiasm for the space to the team.” Mike Zeederberg

Managing Director, Zuni

“Kate is an amazing facilitator and SEO extraordinaire! Her relaxed and knowledgeable training style makes learning fun, she can accommodate all personalities and ensures that participants completely understand the concepts before moving on. Kate’s a high energy professional that I would recommend to all businesses big and small.” Valentine Borbone

Client Relationship Director, Zuni

“We initially engaged Kate to work on the website copy for Seebo. We liked that Kate has worked across a diverse range of industries, topics, brands and products and that she was able to create a personalised tone for each one. Kate’s skill at being able to organise and manage every little detail of our website copy while injecting creative flair has made the process a breeze for us. Kate has also extended our newly created tone and style into product packaging, press releases and social media posts. We’re extremely happy with the results (see for yourself at seebo.com.au).” Pat Tyers

Sales & Marketing Manager (APAC), Seebo

“We found Kate’s website via a Google search for ‘top copy writers’. We chose Kate because the copy on her own website was brilliant, the site was easy to use and looked professional. A chat with Kate over the phone, confirmed our assumptions that she knew her stuff and would be easy to work with. Kate wrote copy for a series of Customer Relationship Management emails and we found her work to be on-brief, consistent, and fresh. The whole process was streamlined and Kate was a pleasure to deal with. We are thrilled with the result and would highly recommend Kate to other businesses.” Teresa Beechy

Owner, RentCleva

“We approached Kate to help produce a TVC script for our show The Bottom Line. Kate worked quickly to turn the project around, provided a number of creative concepts and was open to feedback. We found working with Kate to be stress free and enjoyable. ” Chris Seeto

Senior Producer, Evolution Group

“I contacted Kate to help me produce content for my website and magazine features. I chose Kate because of her captivating style and instantly knew she was the right person for my business. Working with Kate has been both pleasurable and insightful.” Chris Thomas

Founder, Play MR

“I learned so much from Kate in just one 90 minute consultation. She obviously knows her stuff and knows how to communicate it in a direct, approachable and funny way. The SEO advice she gave was very practical and best of all, set up in a prioritized way which is exactly what I needed.Thank you, Kate–I have the tools I need to get started and I really enjoyed working with you!” Joanne Comito

Founder, Dreaming Earth Botanicals

“Kate gave us great advice in a comprehensive format. She picked up problems we thought we didn’t have and I’m confident that once we have fixed these items our website will perform a lot better. Thanks again!” Dominique Wylie

Sybiz Software

“From my regular contact with Kate over the last 6 months I’ve come to realise how much of an asset she is to have working on your project. Kate goes above and beyond to make sure her clients get precisely the right advice and service. I’m thoroughly impressed, and would recommend her to anyone seeking SEO and copywriting services.” Perry Bernard

Digital Marketer, Forge Online

“Kate is an SEO guru! Our full day session was jam-packed with interesting and insightful content.” Lucy Poole

Marketing Strategist, Content and Social Media, Divine Creative

“I’d been working on my website copy for many months and though I knew it wasn’t right I couldn’t see how to fix it. Within minutes of talking to Kate she completely got me and what I was trying to say. Kate’s clear, honest advice, was a breath of fresh air and when I read through her copy I felt an overwhelming sense of relief. Finally I was reading copy that was engaging, thoughtful and really sold our brand and products. Kate is a fabulous copywriter and it’s so wonderful working with her. I look forward to continuing to improve our website and marketing with Kate’s expert help.” Cate Dempsey

Managing Director, ACT Today

2013

“We contacted Kate to help us with web copy for the new Bright Consulting website We chose Kate because of her excellent reputation on the net and great reviews. Working with Kate has been very easy, straightforward and accommodating.We lover the outcome!” Aviel Vaknin

Director, Bright Consulting

“Before I met Kate Toon, I was totally unaware of the world of copywriting. Through her previous work and stellar reviews I went ahead and hired her to do a complete rewrite of the copy on my website. The result… TRUELY AMAZING!!! She is a wealth of valuable knowledge, out of the box ideas and a wiz at the digital typewriter. I will certainly be hiring her time and time again for her services. Thank you Kate.” Steve Cottee

Owner, Renegade Promotions

“I had been considering a website for my company Peter O’Connell Constructions for about a year before I read a business article Kate had written. Kate came across as both competent and trustworthy and got straight back to me. Apart from wanting a site that worked on the various types of devices (called responsive I was to learn later) I had pretty well no idea where to start, Kate explained the process in simple terms. I sent some content notes and ideas that Kate looked at and promptly wrote a first draft and sent it to me. The quality was impressive. I am now in the final stages of getting it all up and running and I can’t speak highly enough of Kate, she is a breeze to work with and totally professional. I also appreciate her gentle nudging for me to sell myself more without resorting to the usual bland corporate waffle. Kate’s prices are very reasonable for the quality and service you receive. I highly recommend her certainly wouldn’t consider going elsewhere for updates or any similar work in the future.” Peter O'Connell

Owner, Peter O'Connell Constructions

“We contacted Kate to help us with some category copy for the My Linen website and were so impressed we booked her again. We chose Kate because of her professionalism and expertise, working with Kate has been simple, easy and very quick, I have no problem in recommending Kate to others. ” Michelle Pilt

Owner, My Linen

“Kate is a great writer and more importantly, she really ‘got it’ straight away in terms of our product and how we needed to communicate it. She helped us convey the unique qualities of our product and was a huge help to our project.” Lloyd Perry

Online Manager, Level 34 Group

“Kate recently helped us with the web copy for Central Station Hotel We chose Kate because of her extensive experience displayed on her website and one which stood out from all the others. Working with Kate has been a wonderful experience. Kate is reliable, efficient, friendly and made the whole process stress free! Thank you for working to make this happen in such a short time frame. Amazing Job. The content sets the right tone, catches all our hotel features and more than we even realized!” Nicole Fong

Executive Assistant to Director, Furnished Property Group

“Kate has now completed two projects for us. Working with Kate has been a pleasure, she is very clear in the stages of the process, very efficient and knowledgeable in mapping out client requirements and the delivery of the final brief always meets our expectations both in terms of the project timeline and outcomes.” Andrew Hanson

Owner, Hanson Projects

“We contacted Kate to see if she could edit a few pages on our site, and were so impressed we used her to rework all the content. Working with Kate has been a breeze. She was quick and efficient. Kate went above and beyond what was asked. Thanks for your wonderful work.” Tony Ryder

Owner, Lost Pet Finders

“Kate came to us as a highly recommended SEO copywriter and she certainly did not disappoint! Not only was the standard of her work for KTAS excellent but she’s also an absolutely pleasure to work with – professional, personable and highly experienced.” Alice Stratton

Client Service Manager, Airborne

“Thank you for all the work you have done for us. Your passion, dedication and work ethics is of high standard and we are extremely happy you are part of this project.” Karen Lasky

Manager GIS & Online Services, Randwick City Council

“Working with Kate has been 100% stress free. Right from the start Kate got me and my brand and then tackled the copy in an enthusiatic and professional way. When I received the first copy draft from Kate I was so happy, I almost cried. Kate was flexible, fun and full of ideas. I’m really looking forward to working with Kate again soon and seeing what else she has up her sleeve.” Jen Daniels

Owner, wovii

“Kate was fast, efficient, had a good understanding of our requirements as a small business. We are very happy with the suggestions she gave us and we are looking forward to working to improve our website. Thank you Kate.” Lia Fulco

Owner, Taskers

“Kate was recommended to us by our web developer as a truly amazing copywriter who would understand what message I was trying to get across within the constrains of advertising rules for our profession. I am not at all creative and thankfully Kate was able to work wonders with my very basic draft. Working with Kate made it so much easier to get our website copy looking very professional . Thanks Kate for being so patient and so professional. I am really, really happy with the outcome. Highly recommended.” Leoni Freeman

Clerk, Hunter Street Chambers

“We contacted Kate to help write SEO friendly copy for our Car Dealership in Castle Hill . We chose Kate because we loved her work that was displayed on her website and the fact that she had previous experience writing SEO for other car manufacturers. Working with Kate has been an absolute pleasure, she really helped us to better understand the backend of SEO and how to manage our website moving forward. I really learnt so much from her, definitely recommend her services!” Theresa Touma

Marketing Coordinator, Castle Hill Hyundai

“Thanks for the SEO audit, it was so helpful. I’ve been gradually making the changes you recommended and have noticed a real improvement – so far a 20% increase in search traffic!” Deborah Batchelor

Owner, Rock Ribbons Eco Gifts

“Kate has just finished re writing copy for our entire new website, helping us with blogging, and re doing all personal and business profiles on a range of social network’s. I couldn’t be happier with the results. Kate has a tone and style that sets her apart from the rest and her experience working with both large and small businesses shines through in everything she does. Couldn’t recommend her highly enough – keep up the good work.” Aaron Aguis

Owner, Louder Online

“Many thanks for the Skype session today as part of the ‘SEO pick my brains’ package. Am totally inspired and can’t wait to get stuck into to redesigning my site with all your amazing suggestions.” Gary Boulter

Owner, Murder Mystery Fun

“A brain worth picking! Time and money very well spent. Kate showed me where my website was at and lit the path forward to future growth. Quick, painless, unbiased and insightful. Great work Kate. I’ll be telling others businesses for sure.” Anita McLachlan

Owner, Sequins and Sand

“I found Kate when I was desperately looking for SEO solutions on the internet. I am so pleased that I contacted her. As a small business owner, paying big bills to SEO companies who doesn’t care to deliver results could be super frustrating. Kate’s Pick My Brain package is a life saver. After her brilliant site review and knowledge sharing, I am now confident in getting my site ranks better! Kate is knowledgeable, responsive, and very easy to work with. I would recommend her highly to anyone. Again thank you so much Kate!!” Kelly Wang

Owner, Pinchaji

“We’ve used Kate on different occasions to write sales letters, brochures and various Web SEO content. Kate has exceeded our expectations on quality, meeting deadlines and cost effectiveness. Her ability to create an outstanding copy from very little information is what won us over, she’s just so easy to work with!!” Rodney Claxton

Sales and Marketing Executive, Everlon Bronze

“I was referred to Kate when I was looking for a copywriter and I am so pleased I contact her. Right from the very start, Kate was like a breath of fresh air. Cool, funny, and very knowledgeable. She totally got me and what I wanted to convey in my copy. She was a pleasure to work with and I would recommend her highly. Can’t wait to work with her again!” Sylvia Chierchia

Owner, Bountiful Bookkeeping

“I originally contacted Kate just for her creative writing abilities. Not only did she help me find a voice for my new business but she introduced me to the world of SEO and Social media. I now receive ongoing support by reading her blog posts. Kate is a must for anyone starting off a new business. She is my business guru!!” Lisa Gorton

Owner, Lisa Finally Snaps

“I found Kate online after Google(ing) ‘copywriter’. I liked what I saw … and the creative work she was producing! so I contacted her in an effort to get some clever copy for a wine label project we had on. Kate was very responsive, even responding and working out of business hours and on holiday’s to meet our tight budget and deadline. Need I say anymore! I look forward to collaborating with Kate on projects again.” Damian Monaghan

Partner, Giraffe Visual Communication Management

“Kate’s work is the cream of the crop, she did stellar work with us over a number of months, Kate comes with my highest recommendation” Richy Quinn

Outreach Director, CrowdKlout

“The world of SEO can be quite daunting and confusing for small business owners, and I am very pleased that a friend recommended Kate’s services to me (as I was about to spend way too much on a SEO package with another provider). I signed up for Kate’s Pick My Brain package and my biggest takeaway has been Kate telling me that small business owners must live and breathe their own SEO strategy and approach, and that there is no need to pay big bucks for someone else to do it for you! I have learnt so much from my discussions with Kate and also from reading some of her many useful blog postings and articles from her website. I now have a full SEO audit of my site and a huge to do list! But most importantly I have a plan and now feel much more confident about the world of SEO, and I’ve saved a truckload of money! Thanks Kate, you truly know your stuff and I would highly recommend you to other small business owners.” Kelly Hartson

Owner, Toad Lane

“Kate has been an absolute joy to work with. She’d helped us with our video script and web copy for our website. Her professionalism and delivery of the copy was absolutely terrific. Working with Kate has been an enjoyable experience, she made sure that she’d completely understood our vision and delivered quickly. ” Hok Lam

Founder, Revue App

“Kate demonstrated her skills as an SEO Copywriter by engaging with the key people in the project in an empathetic manner, putting herself in the shoes of the owner of the business for whom she was writing copy. She employed a thoroughly professional approach which produced an excellent outcome within the expected timeframe. I have no hesitation in recommending her services.” Keith Pitty

Owner, Cockatoo Software

  “Kate is a friendly expert who turns complex diagnoses into actionable advice. Warmly recommended for SEO.” George Beaton

Partner, Beaton Capital

“We recently used Kate’s ‘Pick my brain’ service, with a view to expediting our own SEO efforts and ultimately helping our clients. Kate was extremely thorough, efficient and helpful – and a good laugh, to boot. We now feel much more confident about our SEO strategy. Thanks Kate!” Ryan Wallman

Head of Copy, Wellmark

“We really appreciated your assessment today, even though we still have “oh my god there is so much to fix” shock! We found PMB was a good honest assessment, one we needed to have to enable us to improve our website.” Mary Gardam

Principle Quality Advisor, Logiqa

“We asked Kate for her help to write our new website including a video script, the process was so quick and easy and we wish we found her earlier to help on other copy. We found Kate to be honest, knowledgeable, approachable and really, really easy to deal with and has the gift-of-the-‘copy’-gab !!” Matty Ryan

Director, Licorice Productions

“I won a competition on Kate Toon’s site for an SEO makeover, I was over the moon when I won. Kate then made an offer I could not refuse – to rebuild my entire site, with a new design, full eCommerce engine and SEO friendly content! I found the experience of working with Kate to be very easy, having no technical experience whatsoever she was very patient with me, She guided me and took the time to train me to the point where I feel confident in maintaining my new website. Kate is a very creative and brilliant writer who can bring anything to life and make it shine, she went above and beyond for me and I would recommend her services to anyone. Thank you SO much Kate!” Sarah Morgan

Owner, Paper Memories

“We contacted Kate to help us with a video script and some explanatory web copy for our new website. We wanted copy that matched our brand values of change, inspire, create. From the start she improved the projects dramatically. Kate is easy to work with and a word genius. Sarah-Jane Edis

Director, No Recruiters Please

“Kate will make your copy dance.” James Bellefeuille

Director, Attorney Sync

“We recently engaged Kate as an SEO Consultant for ADCU. She provided us with an SEO status report, keyword analysis, technical audit, SEO copywriting guidelines and a comprehensive SEO strategy. We were more than happy with the quality and speed of her work, which came in within the agreed budget. I would definitely use Kate again and recommend her to others in the industry.” Christina Imada

Marketing Manager, ADCU

“I’ve just completed a project of SEO copywriting for my website with Kate and she has been absolutely amazing. Response time, delivery of copy deck, communication throughout project … incredible. Kate’s direct approach, over delivery were all most appreciated. I loved working with her and highly recommend her services.” Marva Munroe

Director, Chic Bahamas Weddings

“‘Words to describe @katetooncopy amazing, super fast, reliable, funny, on the ball, one step ahead and a brilliant copywriter :)” Nathalie Brown

Director, Easy Peasy Kids

“We engaged Kate initially to write some SEO friendly blog posts for our website. But since then she’s helped us with our SEO strategy, Social Media tactics, and Copywriting for our website. We’ve found Kate to be extremely knowledgeable, responsive to our requests, and a pleasure to deal with at all times.” Sandy Davey

Practice Manager, Smiths Lawyers

“We’ve used Kate on different occasions to write sales letters, brochures and various Web SEO content. Kate has exceeded our expectations on quality, meeting deadlines and cost effectiveness. Her ability to create an outstanding copy from very little information is what won us over, she’s just so easy to work with!!” Rodney Claxton

Sales Manager, Everlon Bronze

“Kate worked with Zeara to produce SEO friendly content for a new website. Although Kate pushed and challenged us, it was worth it. We’re really happy with the end result.  I would highly recommend to anyone and will use again in the future.  Thanks again Kate.” Daniel Keleher

General Manager, Zeara

“Kate is a fantastic copywriter full of creative ideas who can deliver on time and on budget. Most importantly, Kate ensured she has a great grasp of the clients and the agency’s objectives and tailors all elements of copy to create a great campaign.” Shai Luft

Chief Operations Officer, Bench Marketing

2012

“Kate Toon undertook the copywriting for our new website and did a first-rate job. She was thorough, creative, challenged my thinking and importantly delivered exemplary work. I wouldn’t hesitate recommending her.” Top qualities: Great Results, Expert, Creative Jo Scard

Managing Director, Fifty Acres

“Kate, you are great, very professional, on time and on spec. Highly recommended.” James Dixon

Managing Director, Atomic Search

“Kate is not only a very skilled and creative copywriter but also a pleasure and fun to work with. Kate went out of her way and helped us immensely with our difficult wording requirements. I’d have no hesitation in recommending Kate or using her again for any of our corporate work.” Peter Sachr

Owner, Sachr Signage

“In dealing with Kate she had us at hello! She knew what we wanted even though we didn’t 100% know what we wanted. She listened and got our copy back to us immediately and with hardly any changes to be made nailing it pretty much first go! It was a smooth and easy process. She is extremely professional so we knew straight away we were on to a good thing BUT extremely down to earth and an amazing pleasure to deal with. We love her and will continue to use her for all our copy needs and cannot highly recommend her enough to anyone in need of copy.” Liza (& Jake) Kearns

Owners, spire Constructions

“It’s been a dream to work with you Kate. You completely understand how to write for the web and even how to inject key SEO phrases into our content in a way that benefited the reader as well as Google. Impressive! The whole process was really enjoyable and I loved reading and laughing over your comments and ideas about the content – fantastic work and we’ll definitely be in touch for the next content project!” Great Results, Personable, Creative Kelly Ballard

Marketing Director, Shine Lawyers

“Working with Kate means one less thing to worry about. I’m pretty sure she’s a super hero, who continually over delivers, no matter what the brief or what the deadline is. After working with Kate, you’ll have a great result plus have learned something along the way.” Claire Siedler

Account Director, Bullseye Digital

“Kate provided our company great SEO optimised copy and content for our new website. Kate delivered on time, was easy to work with and was turned around the project quickly and autonomously. Kate was open to feedback and overall very efficient.” John Lane

Marketing Manager, Kmart Tyre and Auto Service

“We engaged Kate as the SEO copywriter for our new website Swans Connect Limousines. Kate not only provided us with thoughtful, creative, engaging copy, but also helped with other aspects of the build. She gave input on our ideas and provided feedback on design, usability and working closely with our developers to ensure the best result. We formed a great relationship with Kate, I even took her to see Taylor Swift! I’d recommend her strongly to anyone looking for a talented and friendly copywriter. ” Greg Bell

Owner, Swans Connect

2011

“We hired Kate to develop copy for a client’s website. She completed the work with a great level of professionalism, creativity, logic and detail. She also challenged the thinking where appropriate and completed the work in a timely manner. I would definitely hire her again.” Top Qualities: Personable, Expert, Creative Lucy Cunningham

Account Director, Curash (via MJW)

“I worked with Kate on an American Express job and she was an absolute pleasure to work with! I really appreciated the wealth of knowledge & previous experience of working with American Express that she brought to the job; particularly because I’m relatively new to the world of SEO and developing websites. She understood our requirements and key objectives really quickly and her attention to detail was excellent – picking up things we needed to consider to maximise our copy. I really hope to work with Kate again.” Sarah Grant

Account Manager, Global Red

“Kate’s attention to detail and delivery to client’s expectations is amazing. She has contributed to a fantastic website for our practice, having done most of the copy, SEO and the technical specifications for the re-build. Even our web developers were impressed! We will hire Kate again for any SEO, copywriting and promotional work we may need in the future!” Dr. Tijana Fisher

Owner, The Dentist

“It is my pleasure to recommend Kate Toon. At Liberty Financial, we worked with Kate on the relaunch of our website; her diligence and industrious attitude to her work is an example to her peers and is reflected in her work. Kate produced quality content quickly and efficiently, with a superior understanding of SEO processes and style which will drive web traffic to our new website. Her proofreading and editing skills are strong, and the enthusiasm with which she approaches new challenges and tasks is admirable. Kate’s professionalism meant she set and kept all deadlines and where possible made herself available, in crucial times, on short notice. During her time working with myself and the Marketing team Kate earned high regard and respect from her colleagues. Her attention to detail and time management meant, once a task was allocated to Kate, there was no concern for monitoring or requesting feedback. She consistently set timelines and adhered to them, whilst keeping all lines of communication open throughout the process. The transparency of the project gave me complete confidence in her ability to deliver on all project tasks. She understands websites and her enthusiasm for great, readable copy which also happens to be SEO friendly is invaluable. I believe Kate is a great credit to our project. Well done and I am sure we will be working lots more together in the future.” Peter Rollason

Executive Director, Liberty Financial

“Kate was able to translate our business objectives within a detailed functional specification document. She also provided her expertise with best practice methodology for copywriting, SEO and wireframe design. Her work ethic, friendly nature and drive ensured we achieved a highly functional website. Highly recommend.” Year first hired: 2011 Top Qualities: Personable, Expert, On Time Rick Zylinski

Head of Marketing, Liberty Financial

“I recently engaged Kate to help us with the copy for our new website. It was an absolute pleasure working with Kate – the work was turned around quickly and I was extremely happy with the end result. Highly recommended.” Shaun Polovin

Owner, Netstarter

“I have recently had the happy experience of working with Kate in order to set the right tone for copy on our website. From the start it was clear that here was a woman who knew what she was talking about. Kate made us really think about the impact of the copy we wanted and helped us to gain valuable SEO points without detracting in any way from what we wanted to say; in fact, it only enhanced it. Kate takes the mystique out of the dark art of SEO copywriting and helped us to see the true value of employing an expert to write copy, rather than attempting to do it ourselves. It was a great learning experience for us and we are really pleased with the results. Oh, and the happy discovery that Kate has an excellent sense of humour was a real bonus. She’s a hoot and made what could have been a pretty dry project great fun!” Glynis Skepper

Marketing Director, Epic Legend

“I recently engaged Kate to help write a functional specification for a large community website. Kate very quickly understood the project requirements and complexities and produced a comprehensive document which included a sitemap, home page wireframe, full information architecture of content, technical specifications, seo recommendations and more. She was happy to consult with me and my team and answer all our questions. I found Kate to be efficient, easy to work with, intelligent and great value for money. Highly recommended.” Jayne Andrews

Client Service Director, Soup

“I have great pleasure in recommending Kate for any copywriting requirements you have. Kate is currently working with SmartPups Autism Assistance Dogs and has delivered high quality work. She understands exactly the message that we wish to convey , has always got back to us in a timely manner and is a pleasure to deal with.” Top qualities: Great Results, Personable, On Time. Suzie Erdbrink

Publicity Manager, Smart Pups

“I contacted Kate to use her services as a WordPress expert and SEO consultant. Having recently built a new website www.superheroes.com.au, I wanted to learn more about maintaining the site and also to gain some insights into how I could improve my SEO. Kate provided me with one-to-one training, a comprehensive ‘site sweep’ outlining over 60 issues and fixes for my site as well as providing me with SEO copywriting training and guidelines. I found Kate to be professional, informative and amazing at her craft. I would highly recommend her.” Top qualities: Great Results, Expert, Creative. Andre Pech

Owner, Superheroes.com.au

“I have great pleasure in recommending Kate for any copywriting requirements you have. Kate has worked with Symantec on our monthly partner newsletter since June 2010 and from the first issue, has delivered high quality work. She understands the brief, is proactive to source information she needs to write the article/Executive Update and always presents the draft copy on time. It is a relief to be working with a copywriter who understands our business and presents excellent work, time after time.” Top qualities: Great Results, Good Value, High Integrity. Julie Balmer

Chaneel & SMB Marketing, APJ, Symantec

“I’ve known Kate for a while now & recently had her kind help in doing some requirements gathering & making a series of sensible & intelligent suggestions for my soon to be built website (www.connectdigital.com.au) Kate has been extremely helpful. Here are a few words that I think appropriately describe her, her services & quality of work -: efficient, highly knowledgeable, honest, down to earth, speedy, worth every penny, & a lovely all round person/business partner.” Top qualities: Great Results, Personable. Jeremy Champion

Director, Connect Digital

“Copywriter for JigoCity daily deals and emails! “First of all, Kate is a great and delicious person, everyone would like to work with her! Secondly, JigoCity contracted her a few months ago to create the style guide and set the tone for the JigoCity deals, as well as write the first few weeks offers for Sydney, Gold Coast and Brisbane. She is not only a creative and hard working professional, she has also been an added value to our website, including things others miss such as Meta-tags and Description data. We would not hesitate to recommend Kate to anyone!” Alberto Sbabo

Digital Media Manager, JigoCity (now Our Deals)

I approached Kate for assistance with creating SEO friendly copy for my new website www.digitalsherpa.co. Kate not only provided warm, engaging copy that totally hit that mark in terms of tone of voice and brand, but she also provided valuable insight into the best way to structure the content. Kate gave me heaps of SEO advice, and complete copy guideilne and template structure for other pages. She was quick, cost effective and extremely pleasant to work with. Highly recommended.” Michael Jones

“I cannot begin to express how valuable Kate’s contribution has been to my business.My website has become a beacon for new clients. I have worked with many writers throughout my 30 years in advertising, media and marketing. Kate is undoubtedly the stand-out. In addition to her award winning creative flair – she has sound advice on SEO matters that comes from long experience. It is no surprise to learn that her clients and her peers hold her in such high esteem.” Bruce

BG Magic

2010

“Kate worked on the copy for my website and provided me with valuable SEO & SEM tips. She is one knowledgable women! The amount I have learned from Kate is immense and the copy is perfect. I am very grateful for how giving she is. She delivered so much more than I expected, she really goes the extra mile. A very refreshing and inspiring experience. When the time is right, I will definitely be back for more.” Top qualities: Great Results, Personable, Expert. Samantha Harding-Farrenberg

Owner, Paper Tree Photography

“Kate is an absolute pleasure to work with. She is an extremely talented individual with the ability to absorb masses of information and turn it into something that is client and customer friendly. She a true wordsmith and I look forward to the opportunity to work with her again.” Top qualities: Great Results, Personable, Creative. Neville Gotla

Senior Producer - Audi, MassMedia Studios

“I have known Kate for many years as a colleague and as a freelance creative resource. She has an excellent understanding of all aspects of digital strategy and implementation, a brilliant writing brain and a sense of humour that is second to none. I have no hesitation using Kate for any creative campaign.” Top qualities: Great Results, On Time, Creative. Craig Bailey

Creative Director, Pusher

“Kate has done a great job developing my website. She was professional and had lots of great ideas to maximise people finding my site.” Sophie Scott

National Medical Reporter for the ABC, ABC

“We’ve known Kate as a digital marketing producer, information architect, trainer and copywriter for over a decade and we’ve seen how she manages to add incredible value to every business she works for. She can assess and implement SEO quick-wins but also advises on medium and long term strategy to shape your SEO and SEM campaigns. As a web copywriter and information architect, she is fantastic because she understands two critical things – a) how people use websites and b) how search engine bots use websites. We highly recommend her services for small businesses, ad agencies and corporates.” (Review taken from Google.) Anurag Chakradhar

Director, Thinkun

“I recently worked with Kate to develop some marketing copy and was impressed with her no-nonsense style. She understood my business, knew just what I needed, and delivered a clear, concise product on time, with the added bonus of a strong focus on keywords and SEO. A great combination, and I’ll be calling on her again.” Top qualities: Expert, On Time, High Integrity. Patty Keegan

Director, Digital Chameleon

“I have worked with Kate on several email newsletters and found her online copywriting particularly on the mark. She is a proactive and professional writer and it has been a pleasure to work with her. A quote from one of my clients that Kate did copywriting for was “We are over the moon with Kate Toon“.‎” Kirsty Pearce

Account Director, Tipping Point

“I approached Kate in the early stages of setting up my business for assistance with my website. Having a very limited IT background , Kate displayed an incredible amount of patience throughout the entire process as well as offering down to earth and invaluable support and advice. Kate was able to deliver a revamped, awesome website in a short space of time that was not only in sync with the nature of my business but was also capable of boosting interest in our business instantly. She also taught me about many areas of the web and has opened up a whole new world for me to explore and to grow my business in the most time efficient way. Kate’s professionalism and work ethic was very impressive and I would have no hesitation in recommending Kate for your IT needs. Thank you Kate, you truly are a ‘guru’. Jennifer Hamilton

Director, JenniferHamilton.com

“We’ve just finished a brief engagement of Kate, where she assisted with SEO strategy. It’s been hugely beneficial. Kate is immensely knowledgeable, very practical and highly flexible. She delivered a large amount of value in a very short time – a really impressive result. I couldn’t recommend her more.” Top qualities: Great Results, Expert, Good Value. Anthony Voight

Director, Brighton Consulting

“In a world filled with SEO information, it has been great to receive such concise usable SEO knowledge from such a profoundly personable professional. The proof will be in the ranking, thank you.” Top qualities: Personable , Expert , On Time. John Kean

Director, Vermillian

“Kate is such a great writer and in the online space is bloody rare. She is truly an expert in SEO and really knows how to write copy that drives traffic to your site or landing page. She’s very professional and not precious, she contributes to ideas and makes recommendations that are based around sound business decisions. I’ve worked with Kate on a number of jobs and each time she comes back on time and the copy is crafted for each job she is given. For me personally I know if I give her the job then I know it will be done well and or time, she takes a lot of pain and anxiety from me and she always delivers on getting the copy just right. I work with her every time and like her copy I know I’ll get the results.” Top qualities: Great Results, Good Value, On Time. Kevin Ferry

Creative Director, Bullseye

“Kate was prompt, on brief, on time and the copy quality was great. What more can you ask for.” Top qualities: Great Results, Good Value, On Time. Glen Knowles

Director, Kelly Street Digital

“Kate definitely has all the high quality skills and experience her CV and the other comments suggest. But in simple terms, I love working with Kate, and that counts for a lot in my book. So I will continue to work with Kate when and where I can. Why? Again simple things. I like how she always adds value to any project she works on. I like how I can just give her a project, whether simple or complicated, and I know it will get done, and done well. I like how she collaborates. I like how she is not creatively precious – as some great writers can be. And I like how her focus is always on what is best for the client… Work with her – there will be no regrets!” Top qualities: Great Results, Expert, High Integrity. Justin Zachan

Senior Producer, Ideagarden (Now Apparent)

“Kate was highly professional throughout my dealings with her. A highly passionate individual who provides a very high standard of work and also very easy to work with. I would definitely seek her services again if I had a similar brief. May 18, 2010 Top qualities: Great Results, Expert, On Time. Ramzi Yakob

Strategist, Hypernaked

“I have worked with Kate on several projects over the years. The most recent was for copywriting and she interpreted the brief perfectly and provided us with one of the best copy documents I have seen. Her attention to detail and inclusion of SEO and site cross linking strategies made coding the site a much more efficient task. If you need a freelance web / SEO copywriter I highly recommend Kate.” Top qualities: Great Results, Expert, Creative. Brad Amos

General Manager, Redbox Digital

“Kate has a huge breadth of experience and skill that makes her a great asset to have working on any project. She is extremely professional, diligent and proactive in her approach and someone we will continue to work with.” Top qualities: Great Results, On Time, High Integrity. Tom Hutton

General Manager, Ideagarden (now Apparent)

2009

“Kate has been instrumental in helping me take a complex and rather unwieldy idea for a website and turning into a concise, detailed document ready for quoting. She has proven to be efficient, knowledgeable and good humoured. Considering I had already had one unsuccessful experience with other web developers, working with Kate was a dream. I would not hesitate to recommend Kate to anyone who is trying to take a web idea and make it reality, or alternatively, anyone who wants to update and improve their existing website.” John Titley

Director, CrewWho

“Kate is a dynamic and creative copywriter and SEO specialist. Kate offers a proven depth of experience and expert understanding of digital creative and technical processes, this is highlighted in the professional and friendly manner with which Kate carries out her work, which is first-class every time. It’s a pleasure working with Kate and would I highly recommend her for any future work.” Brent Whittington

Client Services Manager, Bullseye

“Kate’s SEO review and recommendations for how we could make our new media site SEO friendly were excellent and met all my expectations and more. It was an absolute pleasure working with Kate and I can’t recommend her highly enough.” Emma Sturgiss

Public Relations Manager - Marketing Global Public Relations, Tourism Australia

“Kate’s expertise in helping build the Imperial Leather website was invaluable. From copywriting to scope development and technical assistance Kate’s involvement went over and above our expectations and helped us build a website we’re all thrilled with.” Emily Scoble

Senior Account Director, Triad

“Kate reworked our existing site to give it a more modern feel and to allow us to maintain the site ourselves, which gives us the flexibility to add new features, like ‘mot du jour’, videos, music, grammar lessons etc. The site looks amazing, but more importantly it delivers. We’re in first or second position for our chosen keywords across Google, Yahoo and Ninemsn. Her great SEO know-how really works, we don’t do any other form of advertising, purely online and we’re inundated with requests.” Hichem Moussa

Head Tutor, VoulezVouloz

“Kate has brought me (and Reasontospeak.com) out of our shell – from a little pippy, she has produced a trumpeting conch. She’s good. No – very good!” Paul Griffiths

Managing Director, Reason To Speak

“I have had the pleasure of working with Kate twice. The first time was from 1999 to 2003 at OgilvyOne. In 1999 the internet was still a bit wet behind the ears. Kate wasn’t. She was one of the pommy experts imported to show us Aussies a few tricks on how it’s done. The second time was 2008/2009 when she freelanced for me at Atlantis Healthcare, providing us with a scope of works, site map, engaging copy and outstanding SEO expertise. Kate works with fervour and passion. She is highly intelligent, exceptionally knowledgeable and has excellent project management skills. Being extremely creative doesn’t often go hand in hand with pragmatism – Kate manages both with aplomb. She possesses a high level of attention to detail, is flexible and always willing to go that extra mile to get the project delivered. A great thinker and problem solver, she doesn’t skip a beat. Friendly, approachable and superbly quick-witted, she is also a great gal to have around. I’m looking forward to Round Three.” Fiona Seton

Creative Director, Atlantis Healthcare

2008 and prior

“Kate established the brand’s tone of voice and wrote all copy prior to launch across the various media. We have found Kate a pleasure to work with, excellent in her project management skills, excellent in meeting tight deadlines and excellent in coming up with creative solutions to difficult problems.” Baukjen DeSwaan Arons

Managing Director, Isabella Oliver

Kate is a first class writer, with an incredible knowledge of writing for the web. Kate wrote the copy for our first website and provided invaluable advice on setting the correct tone and style for the site whilst incorporating important SEO foundations. I highly recommend Kate for anyone looking for online copywriting and production services.” Stephen Bavister

Managing Director, Lexis Click

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