Testimonials 2015 - 2017

Some kind words from happy clients

Read testimonials for my SEO consultancy, SEO copywriting, information architecture, advertising, digital strategy and website development work.     You can see more reviews by clicking the logos below:

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2015 – 2017

Kate Toon is our go to. She is the most professional, reliable and quick witted copywriter we have worked with. 

“Kate has a knack for simplifying the most complex issues and nailing a brief first. Adding to that Kate is so organised that each job is a breeze. And that is why we have worked with Kate for many years and will continue to recommend her to anyone in need of good copy.”

Dylan Kemp

Strategy Director, Feel Creative

I chose to work with Kate because I love her hype-free yet effective approach to writing copy.

“She was a true professional to deal with and I appreciated the systems she has in place to manage each project to completion. I’ll be back and will definitely recommend Kate and her services to others.”

Dale Beaumont

Founder and CEO, Business Blueprint

We decided to work with Kate because of her strong portfolio of work and awesome feedback from her clients.

“After seeing examples of her work, we were convinced that we needed her help to convey our value proposition and help with conversions. Aside from great content, the best thing about working with Kate was that we learned lots of new things from her and she also gave us great ideas on how to market our product. We believe that her copy on our website will make a big difference to our business.”

Gazal and Mohit

True Amino Nutrition

I chose Kate Toon because of her fabulous style and absolutely perfect understanding of SEO.

“Kate recently wrote some fresh copy for my website’s home and about page. I chose Kate Toon because of her fabulous style and absolutely perfect understanding of SEO. The best thing about working with Kate was fantastic punctuality and reliability. Kate Toon is a smashing copywriter I won’t hesitate to come back to when needed. Thank you HEAPS Kate!”

Kamil Bednarik

Proper Photography

Definitely deserves her tag line of Sydney’s favourite copywriter and best SEO copywriter.

“Kate Toon developed the copy for the Urban Legal website. We felt extremely confident with Kate’s ability to deliver brilliant , creative and versatile copy. Kate is highly organised, energetic, dependable, encouraging, easy and fun to work with. Kate came up with high quality work which is exactly what we asked for and much more. We are thrilled with the results. Definitely deserves her tag line of Sydney’s favourite copywriter and best SEO copywriter. Will recommend Kate to anyone who needs a copywriter.”

Ian Richardson

Owner, Urban Legal

She is friendly and down to earth and there is not a lick of ego to battle with.

“We recently engaged Kate to work with our agency Neon Robot, to help a beloved Aussie brand create fresh, SEO content for their new website. The existing copy on the site, while great for SEO, was long winded and littered with technical terms, making it very hard for users to digest. For the new site it was really important to keep copy simple and conversational, so we needed a copywriter who could not only tick all the SEO boxes, but also tell a story to engage the users while still touching on the key technical points that were required for various products and service offerings.

Kate was fabulous to work with from start to finish. Not only is she incredibly knowledgable on all things SEO, she is so willing to share this knowledge and passion with you. She is friendly and down to earth and there is not a lick of ego to battle with. She explains all her reasonings behind the way she approaches the project and how this will benefit your client but is also willing to adapt her preferred way of working to suit client timelines and turnarounds. I would not hesitate to recommend Kate to anyone wanting a fabulous SEO copywriter or considering doing her SEO course. It will be a great investment!”

Mardi Cavana

Neon Robot

Kate was proactive, had excellent communication and provided loads of useful information and ideas.

“Kate recently worked on a project for our website www.auscrown.com.au . We needed help making our content more engaging and descriptive as well as improving it’s Search Engine Optimisation. I chose Kate Toon because she was highly recommended. Kate was proactive, had excellent communication and provided loads of useful information and ideas and was always happy to have a chat if I didn’t understand something or was a bit lost.

She offered me some really great advice, sometimes it’s hard to know what to do/ what’s best in the WWW so I really appreciated her expert opinion. Oh and I loved her straight forward style.”

Jenny Lui

Aus Crown

Kate nailed the brief from the get go.

“After working with Kate on projects before, I had no qualms about engaging her to revamp the copy on our new website. Kate nailed the brief from the get go and also helped us nail down the site structure so content could be consumed in a logical and digestible way. The end result was the delivery of engaging, rich, SEO optimized content that that has done wonders in improving the website’s performance. Thanks Kate!”

Lexie Glaton

Digital Project Management and Communications, Australian Military Bank

Kate is awesome

“Kate is awesome. She is ultra professional, and uber organised. She keeps projects on track, and writes amazing copy!

Ashely Portas

Owner, Diamondport

“It is with great pleasure that I recommend Kate Toon for any copywriting project that you may need done professionally, and on time.

Kate invests the time to understand your business, target audience and message. She distils the essence of your complex and sometimes completing elements of your Marketing Mix to simplify the promotion of your products and services to everyday people. Being close to the subject material, it is sometimes difficult to take an impartial view on what the message is, or should be and this is where Kate’s creative, no-nonsense approach cuts through to deliver clear and concise copy.  This is very important when we have such a limited attention span from our audience in today’s time-poor society. Resist the temptation to ramble and call Kate for Copy done Right!” Gary Rushton

General Manager, Back to Base Monitoring

It is always a pleasure (and a relief) to have Kate Toon on my projects.

“Kate Toon is my go-to person for digital. Whether it be Digital Strategy, Func specs, wireframes, SEO audits or SEO writing.

I keep going back to Kate Toon because she understands the end-to-end process and provides effective advice. I recently engaged Kate Toon to review content for our new website.

She created a copywriting style guide for us and worked with the various stakeholder to optimise our content and educate them on how to continue writing engaging and effective content.

We are delighted with the immediate results we have seen. It is always a pleasure (and a relief) to have Kate Toon on my projects.”

Corina Seeto

Digital Project Management and Communications, Calvary Health Care

“Thank you, Kate, for taking me on such an exciting journey developing my website copy.

You are a true Wordsmith and I was thrilled to see how you totally understood and interpreted my draft notes and presented them back to me in the tone, language and style which will promote my holiday let in an exciting, informative and way. The SEO keywords that you chose and placed with in the text will certainly help in getting my website the hits and eventual bookings I’m seeking.Your work ethic is commendable and with the level of communication, I felt totally included in each stage of development.”

Mon Lulan

Moon River

She is awesome to work with, super fast, reliable to a fault

“Kate did some SEO Copywriting for our website, and I couldn’t be more thrilled. She gave me more advice than on just copywriting, but really kicked my butt and my website is a million times better for it. She is awesome to work with, super fast, reliable to a fault (that’s a bad thing?) and will use her services, without a doubt, again and again. Not to mention her blog posts are totally awesome and USEFUL. Not very often you get such great free advice. Kate is a gem. Thanks Kate!!!” Joan Murphy

Marketing Manager, Physique Transformations

Absolutely amazing to deal with

“Kate has been absolutely amazing to deal with and produced high quality copy! Would highly recommend and continue to use Kate’s services! Matthew Bryne

Founder, Brisk IT

Clear communication as to the brief, costs and timelines

“I recently engaged Kate Toon to write a number of SEO content pages for my organisation’s website. Kate was not only very knowledgeable about SEO – providing advice and guidance over and above the original scope, but importantly her copywriting was spot on. Kate used a great project management platform to ensure the job ran smoothly and that there was clear communication as to the brief, costs and timelines. She delivered the project on a tight turnaround with the utmost professionalism. In addition to the above, I would highly recommend engaging Kate Toon’s services simply because she’s a top chick who tells it like it is.” Michelle Oliver

Head of Marketing, People Bank

Friendly approach and thorough understanding of what we required

“ELR Executive Pty Ltd recently engaged Kate Toon to write content for our new website. We chose Kate Toon due to the level of confidence she gave us during our initial project discussion.

Her professional, but friendly approach and thorough understanding of what we required made her our first choice of copywriter. Our site was not a simple refresh, Kate needed to create and write content for all of the pages of our new site and her support and guidance along the way was really appreciated.

Kate also went above and beyond by giving us comments and feedback regarding the layout of the site and design. Thank you Kate, we look forward to working with you again in the future.”

Debbie Morrison

Office Administrator, ELR Executive Pty Ltd

Kate Toon is, without a doubt, the best in the business copywriter.

“We recently engaged Kate Toon to write content for our new website. We chose Kate because she was highly recommended and found working with Kate to be a fantastic experience due to her ability to extract the right words from us. Kate Toon is, without a doubt, the best in the business copywriter.” Ben Bugueno

Technical Services Manager, Benarm IT

Organised, thorough and very responsive

“We recently employed Kate to write some fresh copy for our Hip Kids website. It was important to establish a more fun, quirky tone of voice without losing the SEO value we’d already built up. We found working with Kate Toon to be very easy. She was very organised, thorough and very responsive during project. Not only did she produce fantastic copy for us, she also provided some great tips to improve the user experienceon our website . Would definitely recommend Kate to any one looking for a great copywriter with SEO knowledge.” Sue Bennardo

Owner, Hip Kids

The best result to her efforts is the response to our new web site

“I approached Kate to help with my new website, although I had to rethink my design and thoughts Kate was really happy to explain why we should do certain things and why not. The best result to her efforts is the response to our new web site, the information people get to straight away and the load it has taken off the office staff. I found the experience a real learning curve that I definitely needed to get a fresh new look and understanding I would recommend Kate to everyone that needs a hand it is well worth it.” Liz Loft

Founder and Director, Stepnout Dance

I loved her positive attitude and straightforward recommendations

“Kate is a seriously efficient copywriter. I loved her positive attitude and straightforward recommendations. I would highly recommend Kate, but be warned, you need to book her in advance! “ Sanil Rege

Managing Director, Psych Scene

Professional and knowledgeable in the areas of web/SEO copywriting and consulting

“Kate is an engaging and superb copywriter, who we engaged to rewrite our website. She is consultative, professional and knowledgeable in the areas of web/SEO copywriting and consulting. Kate also provided me with great feedback on some our key marketing ideas. If you are in the market for good digital copy and SEO, get in touch with Kate! She’s also very warm, open and friendly to deal with, and her turnaround times kept my project on track.” Trent McHenry

Executive Manager Operations & Development, Kent Institute of Business and Technology

Kate’s prices are very reasonable for the quality and service you receive.

“I had been considering a website for my company Peter O’Connell Constructions for about a year before I read a business article Kate had written. Kate came across as both competent and trustworthy and got straight back to me. Apart from wanting a site that worked on the various types of devices (called responsive I was to learn later) I had pretty well no idea where to start, Kate explained the process in simple terms. I sent some content notes and ideas that Kate looked at and promptly wrote a first draft and sent it to me. The quality was impressive. I am now in the final stages of getting it all up and running and I can’t speak highly enough of Kate, she is a breeze to work with and totally professional. I also appreciate her gentle nudging for me to sell myself more without resorting to the usual bland corporate waffle. Kate’s prices are very reasonable for the quality and service you receive. I highly recommend her certainly wouldn’t consider going elsewhere for updates or any similar work in the future.” Peter O'Connell

Owner, Peter O'Connell Construction

All work was done on time, within budget and she was a pleasure to do business with

“Kate took a complicated subject with multiple instructions and turned out a professional copy for us to use in our website. All work was done on time, within budget and she was a pleasure to do business with. I look forward to working with Kate again in the future. 5 stars!” Dave Turner

Director, Malmar Group of Companies

Kate is basically awesome at what she does

“Professional, knowledgeable and approachable, Kate is basically awesome at what she does. I highly recommend her services.” Hani Alex Omran

Principal, HPBrokers

Kate will always answer the phone to you, reply to emails and guide you to better days.

“I knew my website needed professional attention regarding the copy so I kept an open mind when I began to look around for what I hoped would be the right copywriter to help. I found Kate after joining a particular community on Google+. I sat back and watched her input to this great community and enjoyed her writing, sense of humour and most importantly, how she blended her personality into her writing without a seam to be seen.  I contacted Kate and asked her to re-write some of my websites pages. The result was better than I could have expected. Kate kept to the time schedules that she set for the project and assisted throughout. I thoroughly recommend Kate to anyone who requires copy to be written, no matter the medium, no matter your market. Kate will always answer the phone to you, reply to emails and guide you to better days. Bravo Kate!” Glenn

Founder, Web & Print by Glenn

“Kate, you are an SEO wiz. Thank you for helping me with my website copy – you did an awesome job. Very happy!” Anita Stevens

Founder, Write it For Me

Want to chat?



I'm Kate Toon

I’m an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I’m ready to help you.

Love and feedback

Gary Cooper
Gary Cooper
07:10 01 May 18
I have just done the seven week "Big Course" – as Kate likes to call it. When I started it, I had no idea of the depth and reach of SEO, and the impact that each tweak has throughout the trail that leads to your ultimate result on Google. I can only compare it to going away on holiday to a city that you don't know - for the first few days you are completely lost – then as you familiarise yourself with your surroundings and become comfortable, the jigsaw comes together, and you can find your way around (even taking cheeky shortcuts here and there). So thank you – thank you for putting this together – thank you for all your efforts in explaining, to idiots like me, how to find my way around. I'd recommend anyone with the slightest need to get ranked on Google to jump at this chance – it's your very own SEO sat nav ...read more
Discreetly Fit Pelvic Floor Reform
Discreetly Fit Pelvic Floor Reform
01:41 30 Apr 18
“When I was pregnant I was overwhelmed by the amount of information in regards to what a Mum needs to know. When I finally found a book that generously offered reliable and practical information, I felt incredibly grateful and super lucky. This book indeed helped me in priceless ways. I feel very much the same about Kate’s SEO course. It is that very resource you need if you want your website to fulfil its purpose and serve your business. Terrific value for money!”read more
Elly Fischer
Elly Fischer
05:33 24 Apr 18
I''m just finishing the Recipe for SEO success ecourse. Wow. What a brilliant course. Packed to the brim with so much great information and learnings. It's excellent value for money. Kate really knows her stuff.read more
Matthew Tutty
Matthew Tutty
04:51 20 Apr 18
Kate - Thank you, you are a Wonder Woman. I have just completed your SEO Nibbles and SEO 10 Day challenge. Both these courses have been on my to do list for over 12 months. I finally dived in and completed both and being super pumped I have now just signed up for your SEO good Karma course which I'm super excited about. your knowledge, advice and support is invaluable and super easy to get. The changes / updates I have done myself to my website already have helped me with some wins!!! Thank you. I feel confident to take back and lead my own SEO. I highly recommend Kate and her SEO courses - thank you so much Kate for everything that you do and offer.read more
Alice Bullivant
Alice Bullivant
11:00 10 Apr 18
Kate's knowledge, advice and support is invaluable. Every single time I have followed her advice, things have improved for my business, and so much so that I invested in her full SEO course with the 1:1 option. This course is a must for small businesses that want to succeed - I should have done it much earlier. I cannot recommend Kate or her SEO course enough - thank you so much Kate for everything that you do and offer.read more
Casey Bryden
Casey Bryden
05:18 10 Apr 18
I'm currently working through the Degustation Recipe for SEO Success and so far my only regret is not having done it sooner. I can now clearly see the SEO opportunities for my business and I understand the actions that I need to take to get my business to the next level. Kate gets straight to the point and, while she clearly has the technical expertise, she manages to speak in layman terms to us non-SEO experts. The course is easily digestible, with short learnings and actions in each module, making it easy to get through between family and work life. If you do one thing for your business, sign up to one of Kate's courses. I never thought I'd say this, but I'm excited about SEO! Thanks Kate!read more
Third & Public
Third & Public
02:45 10 Apr 18
What a fantastic course - I'd been putting it off for so long - but I knew it would be worth it when I finally took the plunge. And it was. My knowledge has soared and my confidence also. It will be incredible to provide our clients with so much additional value moving forward. Thank you so much Kate. Your SEO course is without a doubt an absolute winner.read more
Nicole Cordony
Nicole Cordony
02:05 05 Apr 18
I just had a one hour degustation chat with Kate. By far the most valuable hour I have ever spent on marketing in my 17 year marketing career (seriously). I was blown away by how much we covered in the hour session, and I have never felt clearer about the path to SEO success for my business. Thanks so much Kate, you really are the expert!"read more
Stevie Dillon
Stevie Dillon
19:21 12 Feb 18
Thanks Kate for your Wordpress for SEO course, it was super helpful in building my Wordpress website and your extra assistance was appreciated.read more
Cathy Devlin
Cathy Devlin
11:14 24 Jan 18
I recently started Kate's Recipe for Success course and cannot recommend it highly enough. Kate cuts straight to the point on how to improve your SEO in easy to follow, actionable steps and provides amazing support and guidance to all questions from members in the group. Her knowledge is up to date, relevant and she has a great sense o humour to make the course fun too. Thank-you Kate!!read more
Dierdre El
Dierdre El
07:33 23 Jan 18
If the thought of your business staying the same makes you feel sick to your stomach - you need to do Kate's course. You owe it to yourself to learn from the very best in SEO. I recently completed Kate Toon's Recipe for SEO Success Course, and it was without doubt, the best thing I've EVER done for my business! After a few short weeks of implementing Kate's teachings, I watched my rankings dramatically improve in Google search results for my chosen keywords, and also obtained a top spot in the local pack and knowledge graphs. Previously, the majority of my new clients came from referrals but they're now coming from Google. Website traffic is also increasing daily, which is a direct result of what Kate teaches you to implement. A non-jargony course that's easy to understand and thoroughly enjoyable to complete, Kate's incredible support and sense of humour is a winning combination for any business. I cannot recommend Kate's courses highly enough! Thanks Kate, you're a bl**dy good egg!read more
Regis Gapaillard
Regis Gapaillard
01:30 05 Jan 18
I have done many online courses over the years and Kate's SEO course is one of the best ones. She has extensive knowledge about everything SEO and marketing, but the best part is that her courses are very practical and based on her own experience of what works. You can start implementing on day 1 and get quick results. I keep coming back to her videos to increase my knowledge and improve SEO results for myself and my clients. Thanks so much Kate.read more
Gavin Hodgins
Gavin Hodgins
03:46 19 Dec 17
This is an unbelievably good course. I've followed Kate for a while before decided to take the plunge into the SEO recipe for success course, and I now only wish I had of done this sooner! The course itself is really well structured, there is a lot of amazing content that you get, plus the weekly coaching calls are wickedly good - they really helped me stay focused week to week to ensure I got through and did everything (almost) on time. I can now confidently run the SEO on my sites,, which is going to save me around $4k per annum - considering I paid less than this for the course in total, Im very happy with the return on my investment. Seriously, just go and do this course, you will not regret it. Thanks Kate, your an SEO rockstar!read more
Info | Craig Parry Photography
Info | Craig Parry Photography
00:17 18 Dec 17
I signed up for Kate Toon's SEO course so that I would feel more empowered when chatting to our web guys about our online presence and strategy, and to improve my own skills so that we could start implementing regular content myself. With each week building on the next, I found Kate's course easy to understand and highly beneficial. Not only did I learn about creating content the 'right' way, I've also learnt how to ensure our site is 'healthy' and has a good, solid foundation. There's loads of useful info and resources so the ability to dip back in and work through each step even after the course has ended is a bonus. Highly recommend. Thanks Kate!read more
Claire Gamble
Claire Gamble
12:19 12 Dec 17
I can fully recommend Kate Toon’s Recipe for SEO Success course. I’ve spent loads of time in the past reading articles and speaking to SEO ‘experts’, but apart from picking up a few tips here and there, I still didn’t feel that confident navigating my way around the vast SEO universe – especially the technical side of things. Kate’s course has been the answer to all my problems! It is so thorough, easy to understand and brings together everything in one place – without any nonsense or smoke and mirrors. I was blown away with how much amazing content and resources are included in the course. There’s so much more than I was expecting and I know I'll be revisiting the materials over and over again.read more
Jasmine Andrews
Jasmine Andrews
04:23 12 Dec 17
Before I did Kate's course "The Recipe for SEO Success", I was offering half-assed SEO services to my web design clients. I sort of knew some of the steps to good SEO but didn't have a process to follow to ensure a consistently high quality outcome. Kate's course taught me a great process to follow, plus how to carry out each step thoroughly and for best results. She really knows her stuff and isn't stingy with sharing her years of experience with her students. I've enjoyed it so much that I somehow ended up registering for her Copywriting Conference because I trust Kate and her expertise so much.read more
Alicia Kacar
Alicia Kacar
01:13 11 Dec 17
Kate Toon is the real deal. I've just completed the Recipe for SEO Success e-course, which is hands down the best course I've ever taken - and I've taken a few! Kate combines easy-to-follow lessons with loads of support, tools and resources. In a few short weeks, I've reduced the load time of my website by more than half, and made it to page 1 of Google for several of my keywords. I've even nabbed 2nd position for one particular phrase, which wasn't even on my radar before the course. Thanks Kate - you rock!read more
Stephanie Campanella
Stephanie Campanella
21:51 28 Nov 17
I've just done Kates course and she's spectacular. A real human teaching some awesome tech. Thank You Kate!!read more
Simon Mitchell
Simon Mitchell
22:57 12 Nov 17
Kate Toon's Recipe for SEO Success course offers a detailed (but incredibly easy to understand) insight into the world of SEO. I was a little unsure about making this investment, but considering the amount of information you get (plus lifetime access) it's actually extremely good value for money. I highly recommend the course for both SEO newbies and people who want to extend their skills in this area.read more
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