Testimonials 2014

Some kind words from happy clients

Read testimonials for my SEO consultancy, SEO copywriting, information architecture, advertising, digital strategy and website development work.     You can see more reviews by clicking the logos below:

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“I’d worked with Kate before, so I knew she was the best person to help with our SEO strategy. She conducted a comprehensive website audit, which she then presented to the marketing team.Kate makes SEO interesting, fun and easy for everyone to understand – even SEO novices! She is great to work with and her passion for, and knowledge of, SEO is obvious.I look forward to working with her in the future and would recommend her to anyone looking to learn SEO best practice.” Lexie Galton

Digital Marketing Specialist, Australian Defence Credit Union

“Kate helped me with my web copy and she made it painless! I had spent many many hours attempting to finalise this and worked with other copywriters and failed. Kate was great, extremely efficient and has an amazing knack of getting to know her client and take on board any feedback. I loved her process and her ability to really draw out what needed to be said and cut the rest. Kate has a professional & practical approach and a great understanding of what is good content and SEO. Thanks Kate”   Roz Hawkins

Kate has been a joy to work with. She is straightforward and good humoured, with a no-nonsense approach. Kate knows her stuff in terms of SEO, websites and social media and makes it all clear and easy to follow. I have really enjoyed working with Kate and will certainly call on her services again for future projects.   Monique Beedles

Principal Strategy Advisor, Teak Yew

“Knowing how to write for SEO and understanding how it actually works are two very different (and potentially confusing) things. I approached Kate with a broad knowledge of the first and no knowledge of the second. And after her amazing SEO audit of my site, I’m happy to say I’m now confident about taking care of my own SEO writing, and equally as confident about leaving the mechanics to the experts. There are some things I need to know, and some I don’t – and I’m eternally grateful for experts like Kate who can help sort one from the other. So if you’re unsure about your abilities, I highly recommend a consultation with Kate – she’ll help you sort your knowns from your unknowns, guaranteed!” Shaune Maguire

Owner, Take My Word For It

“When we have a copywriting project at U1 my first call is always to Kate Toon. Why? Well, 1) she’s able to work autonomously and manage copy projects with zero stress. 2) she’s super professional and 3) our clients love her. So, if you’re looking for a digital writer that’s easy to work with, call Kate now!”   Matt Poll

General Manager, Sydney, U1 Group

We have been so impressed with the way in which Kate has helped us through the entire process of preparing copy for our website and handbooks. Kate honed in immediately to where we needed to be and has positioned us really well in terms of local competitors. As a bonus Kate has put us in touch with some great contacts to further assist us in terms of design, photography etc. Kate is organised, helpful and does what she says she will do when she says she will do it. I have really enjoyed working with her. i will always find new ways to keep her involved in supporting my business. Thanks very much Kate…” Anita Commander

Owner and Approved Provider, Seaforth Childcare

“Kate has a way with words that is second to none! She has done a brilliant job refreshing the content for my website. If you’re looking for a SEO copywriter with invaluable skills who is reliable and super fast then you’ve found her… I highly recommend – Kate Toon.”

Mitchell Coombes

Celebrity Psychic, Mitchell Coombes

“Kate has a way with words that is second to none! She has done a brilliant job refreshing the content for my website. If you’re looking for a SEO copywriter with invaluable skills who is reliable and super fast then you’ve found her… I highly recommend – Kate Toon.”

Bree Cooper

Practice Manager, The Dentist

“We’re launching our new website and needed a copywriter to help polish our copy and ensure it was SEO friendly. I found Kate via a Google search and was impressed by her speedy reply and understanding of our brief. Kate really knows her stuff and working with her has been fun and easy!”

Louisa Stylian

Marketing and Communications Manager, The University of Sydney

“AMAZING help with the SEO audit today. THANK YOU! You’ve cleared the confusing maze of information with a user friendly report and analysis PLUS a list of priorities! After struggling with SEO information overload, and reworking our website a gazillion times over the last few months, I didn’t know where to turn! Kate suggested an SEO audit, which resulted in a very user friendly non-technical report, with a list of areas to work on. Thanks very much for clearing the fog, and clarifying our priorities! I’m actually MOTIVATED to get to it and personalise our website for our customers, instead of for Google.” Corryn Barakat

Owner, Milk & Love

“We used Kate Toon’s SEO training services recently and I was impressed by a number of things. Kate provided a thorough breakdown of what would be covered and why, which was invaluable in getting approval for the training. She spoke with us at length about our business and tailored the course to our needs. She was prompt and prepared on the day and we had extremely good feedback from the participants. Attendees said they had learnt so much and were excited to start improving our SEO right now! Kate has a lovely personality and presentation style that was greatly appreciated by all – so much so that the group next door had to ask them to laugh more quietly (and asked when they could do the training!) Kate’s knowledge of SEO and SEO copywriting is extraordinary and her ability to transfer this to others is a rare skill. In the time it’s taken you to read this, your team could have been getting you on page one of Google. Book Kate now.” Emma Gibson

Digital Strategist, Fred Hollows

“I recently engaged Kate to interview a number of my clients and turn their feedback in to testimonials. Kate is friendly, approachable and most importantly, professional. She took the time to talk with me and make sense of my copywriting requirements. She spoke with my previous clients and created high quality, well written testimonials, quickly and efficiently. Kate is an outstanding copywriter who really delivers.” Mark Bestel

Owner, Network Revolution

“Kate ran a combined SEO Review / Training session for our team and did an excellent job imparting huge amounts of information to cynical strategists who thought they knew it all – she upped the level of the content to ensure everyone stayed engaged and passed on some of her deep understanding and enthusiasm for the space to the team.” Mike Zeederberg

Managing Director, Zuni

“Kate is an amazing facilitator and SEO extraordinaire! Her relaxed and knowledgeable training style makes learning fun, she can accommodate all personalities and ensures that participants completely understand the concepts before moving on. Kate’s a high energy professional that I would recommend to all businesses big and small.” Valentine Borbone

Client Relationship Director, Zuni

“We found Kate’s website via a Google search for ‘top copy writers’. We chose Kate because the copy on her own website was brilliant, the site was easy to use and looked professional. A chat with Kate over the phone, confirmed our assumptions that she knew her stuff and would be easy to work with. Kate wrote copy for a series of Customer Relationship Management emails and we found her work to be on-brief, consistent, and fresh. The whole process was streamlined and Kate was a pleasure to deal with. We are thrilled with the result and would highly recommend Kate to other businesses.” Teresa Beechy

Owner, RentCleva

“We initially engaged Kate to work on the website copy for Seebo. We liked that Kate has worked across a diverse range of industries, topics, brands and products and that she was able to create a personalised tone for each one. Kate’s skill at being able to organise and manage every little detail of our website copy while injecting creative flair has made the process a breeze for us. Kate has also extended our newly created tone and style into product packaging, press releases and social media posts. We’re extremely happy with the results (see for yourself at seebo.com.au).” Pat Tyers

Sales & Marketing Manager (APAC), Seebo

“We approached Kate to help produce a TVC script for our show The Bottom Line. Kate worked quickly to turn the project around, provided a number of creative concepts and was open to feedback. We found working with Kate to be stress free and enjoyable. ” Chris Seeto

Senior Producer, Evolution Group

“I contacted Kate to help me produce content for my website and magazine features. I chose Kate because of her captivating style and instantly knew she was the right person for my business. Working with Kate has been both pleasurable and insightful.” Chris Thomas

Founder, Play MR

“I learned so much from Kate in just one 90 minute consultation. She obviously knows her stuff and knows how to communicate it in a direct, approachable and funny way. The SEO advice she gave was very practical and best of all, set up in a prioritized way which is exactly what I needed.Thank you, Kate–I have the tools I need to get started and I really enjoyed working with you!” Joanne Comito

Founder, Dreaming Earth Botanicals

“Kate gave us great advice in a comprehensive format. She picked up problems we thought we didn’t have and I’m confident that once we have fixed these items our website will perform a lot better. Thanks again!” Dominique Wylie

Sybiz Software

“From my regular contact with Kate over the last 6 months I’ve come to realise how much of an asset she is to have working on your project. Kate goes above and beyond to make sure her clients get precisely the right advice and service. I’m thoroughly impressed, and would recommend her to anyone seeking SEO and copywriting services.” Perry Bernard

Digital Marketer, Forge Online

“Kate is an SEO guru! Our full day session was jam-packed with interesting and insightful content.” Lucy Poole

Marketing Strategist, Content and Social Media, Divine Creative

“I’d been working on my website copy for many months and though I knew it wasn’t right I couldn’t see how to fix it. Within minutes of talking to Kate she completely got me and what I was trying to say. Kate’s clear, honest advice, was a breath of fresh air and when I read through her copy I felt an overwhelming sense of relief. Finally I was reading copy that was engaging, thoughtful and really sold our brand and products. Kate is a fabulous copywriter and it’s so wonderful working with her. I look forward to continuing to improve our website and marketing with Kate’s expert help.” Cate Dempsey

Managing Director, ACT Today

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I'm Kate Toon

I’m an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I’m ready to help you.

Love and feedback

Alice Bullivant
Alice Bullivant
11:00 10 Apr 18
Kate's knowledge, advice and support is invaluable. Every single time I have followed her advice, things have improved for my business, and so much so that I invested in her full SEO course with the 1:1 option. This course is a must for small businesses that want to succeed - I should have done it much earlier. I cannot recommend Kate or her SEO course enough - thank you so much Kate for everything that you do and offer.read more
Casey Bryden
Casey Bryden
05:18 10 Apr 18
I'm currently working through the Degustation Recipe for SEO Success and so far my only regret is not having done it sooner. I can now clearly see the SEO opportunities for my business and I understand the actions that I need to take to get my business to the next level. Kate gets straight to the point and, while she clearly has the technical expertise, she manages to speak in layman terms to us non-SEO experts. The course is easily digestible, with short learnings and actions in each module, making it easy to get through between family and work life. If you do one thing for your business, sign up to one of Kate's courses. I never thought I'd say this, but I'm excited about SEO! Thanks Kate!read more
Third & Public
Third & Public
02:45 10 Apr 18
What a fantastic course - I'd been putting it off for so long - but I knew it would be worth it when I finally took the plunge. And it was. My knowledge has soared and my confidence also. It will be incredible to provide our clients with so much additional value moving forward. Thank you so much Kate. Your SEO course is without a doubt an absolute winner.read more
Nicole Cordony
Nicole Cordony
02:05 05 Apr 18
I just had a one hour degustation chat with Kate. By far the most valuable hour I have ever spent on marketing in my 17 year marketing career (seriously). I was blown away by how much we covered in the hour session, and I have never felt clearer about the path to SEO success for my business. Thanks so much Kate, you really are the expert!"read more
Stevie Dillon
Stevie Dillon
19:21 12 Feb 18
Thanks Kate for your Wordpress for SEO course, it was super helpful in building my Wordpress website and your extra assistance was appreciated.read more
Cathy Devlin
Cathy Devlin
11:14 24 Jan 18
I recently started Kate's Recipe for Success course and cannot recommend it highly enough. Kate cuts straight to the point on how to improve your SEO in easy to follow, actionable steps and provides amazing support and guidance to all questions from members in the group. Her knowledge is up to date, relevant and she has a great sense o humour to make the course fun too. Thank-you Kate!!read more
Dierdre El
Dierdre El
07:33 23 Jan 18
If the thought of your business staying the same makes you feel sick to your stomach - you need to do Kate's course. You owe it to yourself to learn from the very best in SEO. I recently completed Kate Toon's Recipe for SEO Success Course, and it was without doubt, the best thing I've EVER done for my business! After a few short weeks of implementing Kate's teachings, I watched my rankings dramatically improve in Google search results for my chosen keywords, and also obtained a top spot in the local pack and knowledge graphs. Previously, the majority of my new clients came from referrals but they're now coming from Google. Website traffic is also increasing daily, which is a direct result of what Kate teaches you to implement. A non-jargony course that's easy to understand and thoroughly enjoyable to complete, Kate's incredible support and sense of humour is a winning combination for any business. I cannot recommend Kate's courses highly enough! Thanks Kate, you're a bl**dy good egg!read more
Regis Gapaillard
Regis Gapaillard
01:30 05 Jan 18
I have done many online courses over the years and Kate's SEO course is one of the best ones. She has extensive knowledge about everything SEO and marketing, but the best part is that her courses are very practical and based on her own experience of what works. You can start implementing on day 1 and get quick results. I keep coming back to her videos to increase my knowledge and improve SEO results for myself and my clients. Thanks so much Kate.read more
Gavin Hodgins
Gavin Hodgins
03:46 19 Dec 17
This is an unbelievably good course. I've followed Kate for a while before decided to take the plunge into the SEO recipe for success course, and I now only wish I had of done this sooner! The course itself is really well structured, there is a lot of amazing content that you get, plus the weekly coaching calls are wickedly good - they really helped me stay focused week to week to ensure I got through and did everything (almost) on time. I can now confidently run the SEO on my sites,, which is going to save me around $4k per annum - considering I paid less than this for the course in total, Im very happy with the return on my investment. Seriously, just go and do this course, you will not regret it. Thanks Kate, your an SEO rockstar!read more
Info | Craig Parry Photography
Info | Craig Parry Photography
00:17 18 Dec 17
I signed up for Kate Toon's SEO course so that I would feel more empowered when chatting to our web guys about our online presence and strategy, and to improve my own skills so that we could start implementing regular content myself. With each week building on the next, I found Kate's course easy to understand and highly beneficial. Not only did I learn about creating content the 'right' way, I've also learnt how to ensure our site is 'healthy' and has a good, solid foundation. There's loads of useful info and resources so the ability to dip back in and work through each step even after the course has ended is a bonus. Highly recommend. Thanks Kate!read more
Claire Gamble
Claire Gamble
12:19 12 Dec 17
I can fully recommend Kate Toon’s Recipe for SEO Success course. I’ve spent loads of time in the past reading articles and speaking to SEO ‘experts’, but apart from picking up a few tips here and there, I still didn’t feel that confident navigating my way around the vast SEO universe – especially the technical side of things. Kate’s course has been the answer to all my problems! It is so thorough, easy to understand and brings together everything in one place – without any nonsense or smoke and mirrors. I was blown away with how much amazing content and resources are included in the course. There’s so much more than I was expecting and I know I'll be revisiting the materials over and over again.read more
Jasmine Andrews
Jasmine Andrews
04:23 12 Dec 17
Before I did Kate's course "The Recipe for SEO Success", I was offering half-assed SEO services to my web design clients. I sort of knew some of the steps to good SEO but didn't have a process to follow to ensure a consistently high quality outcome. Kate's course taught me a great process to follow, plus how to carry out each step thoroughly and for best results. She really knows her stuff and isn't stingy with sharing her years of experience with her students. I've enjoyed it so much that I somehow ended up registering for her Copywriting Conference because I trust Kate and her expertise so much.read more
Alicia Kacar
Alicia Kacar
01:13 11 Dec 17
Kate Toon is the real deal. I've just completed the Recipe for SEO Success e-course, which is hands down the best course I've ever taken - and I've taken a few! Kate combines easy-to-follow lessons with loads of support, tools and resources. In a few short weeks, I've reduced the load time of my website by more than half, and made it to page 1 of Google for several of my keywords. I've even nabbed 2nd position for one particular phrase, which wasn't even on my radar before the course. Thanks Kate - you rock!read more
Stephanie Campanella
Stephanie Campanella
21:51 28 Nov 17
I've just done Kates course and she's spectacular. A real human teaching some awesome tech. Thank You Kate!!read more
Simon Mitchell
Simon Mitchell
22:57 12 Nov 17
Kate Toon's Recipe for SEO Success course offers a detailed (but incredibly easy to understand) insight into the world of SEO. I was a little unsure about making this investment, but considering the amount of information you get (plus lifetime access) it's actually extremely good value for money. I highly recommend the course for both SEO newbies and people who want to extend their skills in this area.read more
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