Testimonials 2013

Some kind words from happy clients

Read testimonials for my SEO consultancy, SEO copywriting, information architecture, advertising, digital strategy and website development work.     You can see more reviews by clicking the logos below:

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“We contacted Kate to see if she could edit a few pages on our site, and were so impressed we used her to rework all the content. Working with Kate has been a breeze. She was quick and efficient. Kate went above and beyond what was asked. Thanks for your wonderful work.” Tony Ryder

Owner, Lost Pet Finders

“We contacted Kate to help us with web copy for the new Bright Consulting website We chose Kate because of her excellent reputation on the net and great reviews. Working with Kate has been very easy, straightforward and accommodating.We lover the outcome!” Aviel Vaknin

Director, Bright Consulting

“Before I met Kate Toon, I was totally unaware of the world of copywriting. Through her previous work and stellar reviews I went ahead and hired her to do a complete rewrite of the copy on my website. The result… TRUELY AMAZING!!! She is a wealth of valuable knowledge, out of the box ideas and a wiz at the digital typewriter. I will certainly be hiring her time and time again for her services. Thank you Kate.” Steve Cottee

Owner, Renegade Promotions

“I had been considering a website for my company Peter O’Connell Constructions for about a year before I read a business article Kate had written. Kate came across as both competent and trustworthy and got straight back to me. Apart from wanting a site that worked on the various types of devices (called responsive I was to learn later) I had pretty well no idea where to start, Kate explained the process in simple terms. I sent some content notes and ideas that Kate looked at and promptly wrote a first draft and sent it to me. The quality was impressive. I am now in the final stages of getting it all up and running and I can’t speak highly enough of Kate, she is a breeze to work with and totally professional. I also appreciate her gentle nudging for me to sell myself more without resorting to the usual bland corporate waffle. Kate’s prices are very reasonable for the quality and service you receive. I highly recommend her certainly wouldn’t consider going elsewhere for updates or any similar work in the future.” Peter O'Connell

Owner, Peter O'Connell Constructions

“We contacted Kate to help us with some category copy for the My Linen website and were so impressed we booked her again. We chose Kate because of her professionalism and expertise, working with Kate has been simple, easy and very quick, I have no problem in recommending Kate to others. ” Michelle Pilt

Owner, My Linen

“Kate is a great writer and more importantly, she really ‘got it’ straight away in terms of our product and how we needed to communicate it. She helped us convey the unique qualities of our product and was a huge help to our project.” Lloyd Perry

Online Manager, Level 34 Group

“Kate has now completed two projects for us. Working with Kate has been a pleasure, she is very clear in the stages of the process, very efficient and knowledgeable in mapping out client requirements and the delivery of the final brief always meets our expectations both in terms of the project timeline and outcomes.” Andrew Hanson

Owner, Hanson Projects

“Kate recently helped us with the web copy for Central Station Hotel We chose Kate because of her extensive experience displayed on her website and one which stood out from all the others. Working with Kate has been a wonderful experience. Kate is reliable, efficient, friendly and made the whole process stress free! Thank you for working to make this happen in such a short time frame. Amazing Job. The content sets the right tone, catches all our hotel features and more than we even realized!” Nicole Fong

Executive Assistant to Director, Furnished Property Group

“Kate came to us as a highly recommended SEO copywriter and she certainly did not disappoint! Not only was the standard of her work for KTAS excellent but she’s also an absolutely pleasure to work with – professional, personable and highly experienced.” Alice Stratton

Client Service Manager, Airborne

“Thank you for all the work you have done for us. Your passion, dedication and work ethics is of high standard and we are extremely happy you are part of this project.” Karen Lasky

Manager GIS & Online Services, Randwick City Council

“Working with Kate has been 100% stress free. Right from the start Kate got me and my brand and then tackled the copy in an enthusiatic and professional way. When I received the first copy draft from Kate I was so happy, I almost cried. Kate was flexible, fun and full of ideas. I’m really looking forward to working with Kate again soon and seeing what else she has up her sleeve.” Jen Daniels

Owner, wovii

“Kate was fast, efficient, had a good understanding of our requirements as a small business. We are very happy with the suggestions she gave us and we are looking forward to working to improve our website. Thank you Kate.” Lia Fulco

Owner, Taskers

“Kate was recommended to us by our web developer as a truly amazing copywriter who would understand what message I was trying to get across within the constrains of advertising rules for our profession. I am not at all creative and thankfully Kate was able to work wonders with my very basic draft. Working with Kate made it so much easier to get our website copy looking very professional . Thanks Kate for being so patient and so professional. I am really, really happy with the outcome. Highly recommended.” Leoni Freeman

Clerk, Hunter Street Chambers

“We contacted Kate to help write SEO friendly copy for our Car Dealership in Castle Hill . We chose Kate because we loved her work that was displayed on her website and the fact that she had previous experience writing SEO for other car manufacturers. Working with Kate has been an absolute pleasure, she really helped us to better understand the backend of SEO and how to manage our website moving forward. I really learnt so much from her, definitely recommend her services!” Theresa Touma

Marketing Coordinator, Castle Hill Hyundai

“Thanks for the SEO audit, it was so helpful. I’ve been gradually making the changes you recommended and have noticed a real improvement – so far a 20% increase in search traffic!” Deborah Batchelor

Owner, Rock Ribbons Eco Gifts

“Kate has just finished re writing copy for our entire new website, helping us with blogging, and re doing all personal and business profiles on a range of social network’s. I couldn’t be happier with the results. Kate has a tone and style that sets her apart from the rest and her experience working with both large and small businesses shines through in everything she does. Couldn’t recommend her highly enough – keep up the good work.” Aaron Aguis

Owner, Louder Online

“Many thanks for the Skype session today as part of the ‘SEO pick my brains’ package. Am totally inspired and can’t wait to get stuck into to redesigning my site with all your amazing suggestions.” Gary Boulter

Owner, Murder Mystery Fun

“A brain worth picking! Time and money very well spent. Kate showed me where my website was at and lit the path forward to future growth. Quick, painless, unbiased and insightful. Great work Kate. I’ll be telling others businesses for sure.” Anita McLachlan

Owner, Sequins and Sand

“I found Kate when I was desperately looking for SEO solutions on the internet. I am so pleased that I contacted her. As a small business owner, paying big bills to SEO companies who doesn’t care to deliver results could be super frustrating. Kate’s Pick My Brain package is a life saver. After her brilliant site review and knowledge sharing, I am now confident in getting my site ranks better! Kate is knowledgeable, responsive, and very easy to work with. I would recommend her highly to anyone. Again thank you so much Kate!!” Kelly Wang

Owner, Pinchaji

“We’ve used Kate on different occasions to write sales letters, brochures and various Web SEO content. Kate has exceeded our expectations on quality, meeting deadlines and cost effectiveness. Her ability to create an outstanding copy from very little information is what won us over, she’s just so easy to work with!!” Rodney Claxton

Sales and Marketing Executive, Everlon Bronze

“I was referred to Kate when I was looking for a copywriter and I am so pleased I contact her. Right from the very start, Kate was like a breath of fresh air. Cool, funny, and very knowledgeable. She totally got me and what I wanted to convey in my copy. She was a pleasure to work with and I would recommend her highly. Can’t wait to work with her again!” Sylvia Chierchia

Owner, Bountiful Bookkeeping

“I originally contacted Kate just for her creative writing abilities. Not only did she help me find a voice for my new business but she introduced me to the world of SEO and Social media. I now receive ongoing support by reading her blog posts. Kate is a must for anyone starting off a new business. She is my business guru!!” Lisa Gorton

Owner, Lisa Finally Snaps

“I found Kate online after Google(ing) ‘copywriter’. I liked what I saw … and the creative work she was producing! so I contacted her in an effort to get some clever copy for a wine label project we had on. Kate was very responsive, even responding and working out of business hours and on holiday’s to meet our tight budget and deadline. Need I say anymore! I look forward to collaborating with Kate on projects again.” Damian Monaghan

Partner, Giraffe Visual Communication Management

“Kate’s work is the cream of the crop, she did stellar work with us over a number of months, Kate comes with my highest recommendation” Richy Quinn

Outreach Director, CrowdKlout

“The world of SEO can be quite daunting and confusing for small business owners, and I am very pleased that a friend recommended Kate’s services to me (as I was about to spend way too much on a SEO package with another provider). I signed up for Kate’s Pick My Brain package and my biggest takeaway has been Kate telling me that small business owners must live and breathe their own SEO strategy and approach, and that there is no need to pay big bucks for someone else to do it for you! I have learnt so much from my discussions with Kate and also from reading some of her many useful blog postings and articles from her website. I now have a full SEO audit of my site and a huge to do list! But most importantly I have a plan and now feel much more confident about the world of SEO, and I’ve saved a truckload of money! Thanks Kate, you truly know your stuff and I would highly recommend you to other small business owners.” Kelly Hartson

Owner, Toad Lane

“Kate has been an absolute joy to work with. She’d helped us with our video script and web copy for our website. Her professionalism and delivery of the copy was absolutely terrific. Working with Kate has been an enjoyable experience, she made sure that she’d completely understood our vision and delivered quickly. ” Hok Lam

Founder, Revue App

“Kate demonstrated her skills as an SEO Copywriter by engaging with the key people in the project in an empathetic manner, putting herself in the shoes of the owner of the business for whom she was writing copy. She employed a thoroughly professional approach which produced an excellent outcome within the expected timeframe. I have no hesitation in recommending her services.” Keith Pitty

Owner, Cockatoo Software

  “Kate is a friendly expert who turns complex diagnoses into actionable advice. Warmly recommended for SEO.” George Beaton

Partner, Beaton Capital

“We recently used Kate’s ‘Pick my brain’ service, with a view to expediting our own SEO efforts and ultimately helping our clients. Kate was extremely thorough, efficient and helpful – and a good laugh, to boot. We now feel much more confident about our SEO strategy. Thanks Kate!” Ryan Wallman

Head of Copy, Wellmark

“We really appreciated your assessment today, even though we still have “oh my god there is so much to fix” shock! We found PMB was a good honest assessment, one we needed to have to enable us to improve our website.” Mary Gardam

Principle Quality Advisor, Logiqa

“We asked Kate for her help to write our new website including a video script, the process was so quick and easy and we wish we found her earlier to help on other copy. We found Kate to be honest, knowledgeable, approachable and really, really easy to deal with and has the gift-of-the-‘copy’-gab !!” Matty Ryan

Director, Licorice Productions

“I won a competition on Kate Toon’s site for an SEO makeover, I was over the moon when I won. Kate then made an offer I could not refuse – to rebuild my entire site, with a new design, full eCommerce engine and SEO friendly content! I found the experience of working with Kate to be very easy, having no technical experience whatsoever she was very patient with me, She guided me and took the time to train me to the point where I feel confident in maintaining my new website. Kate is a very creative and brilliant writer who can bring anything to life and make it shine, she went above and beyond for me and I would recommend her services to anyone. Thank you SO much Kate!” Sarah Morgan

Owner, Paper Memories

“We contacted Kate to help us with a video script and some explanatory web copy for our new website. We wanted copy that matched our brand values of change, inspire, create. From the start she improved the projects dramatically. Kate is easy to work with and a word genius. Sarah-Jane Edis

Director, No Recruiters Please

“Kate will make your copy dance.” James Bellefeuille

Director, Attorney Sync

“We recently engaged Kate as an SEO Consultant for ADCU. She provided us with an SEO status report, keyword analysis, technical audit, SEO copywriting guidelines and a comprehensive SEO strategy. We were more than happy with the quality and speed of her work, which came in within the agreed budget. I would definitely use Kate again and recommend her to others in the industry.” Christina Imada

Marketing Manager, ADCU

“I’ve just completed a project of SEO copywriting for my website with Kate and she has been absolutely amazing. Response time, delivery of copy deck, communication throughout project … incredible. Kate’s direct approach, over delivery were all most appreciated. I loved working with her and highly recommend her services.” Marva Munroe

Director, Chic Bahamas Weddings

“‘Words to describe @katetooncopy amazing, super fast, reliable, funny, on the ball, one step ahead and a brilliant copywriter :)” Nathalie Brown

Director, Easy Peasy Kids

“We engaged Kate initially to write some SEO friendly blog posts for our website. But since then she’s helped us with our SEO strategy, Social Media tactics, and Copywriting for our website. We’ve found Kate to be extremely knowledgeable, responsive to our requests, and a pleasure to deal with at all times.” Sandy Davey

Practice Manager, Smiths Lawyers

“We’ve used Kate on different occasions to write sales letters, brochures and various Web SEO content. Kate has exceeded our expectations on quality, meeting deadlines and cost effectiveness. Her ability to create an outstanding copy from very little information is what won us over, she’s just so easy to work with!!” Rodney Claxton

Sales Manager, Everlon Bronze

“Kate worked with Zeara to produce SEO friendly content for a new website. Although Kate pushed and challenged us, it was worth it. We’re really happy with the end result.  I would highly recommend to anyone and will use again in the future.  Thanks again Kate.” Daniel Keleher

General Manager, Zeara

Want to chat?



I'm Kate Toon

I’m an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I’m ready to help you.

Love and feedback

Gary Cooper
Gary Cooper
07:10 01 May 18
I have just done the seven week "Big Course" – as Kate likes to call it. When I started it, I had no idea of the depth and reach of SEO, and the impact that each tweak has throughout the trail that leads to your ultimate result on Google. I can only compare it to going away on holiday to a city that you don't know - for the first few days you are completely lost – then as you familiarise yourself with your surroundings and become comfortable, the jigsaw comes together, and you can find your way around (even taking cheeky shortcuts here and there). So thank you – thank you for putting this together – thank you for all your efforts in explaining, to idiots like me, how to find my way around. I'd recommend anyone with the slightest need to get ranked on Google to jump at this chance – it's your very own SEO sat nav ...read more
Discreetly Fit Pelvic Floor Reform
Discreetly Fit Pelvic Floor Reform
01:41 30 Apr 18
“When I was pregnant I was overwhelmed by the amount of information in regards to what a Mum needs to know. When I finally found a book that generously offered reliable and practical information, I felt incredibly grateful and super lucky. This book indeed helped me in priceless ways. I feel very much the same about Kate’s SEO course. It is that very resource you need if you want your website to fulfil its purpose and serve your business. Terrific value for money!”read more
Elly Fischer
Elly Fischer
05:33 24 Apr 18
I''m just finishing the Recipe for SEO success ecourse. Wow. What a brilliant course. Packed to the brim with so much great information and learnings. It's excellent value for money. Kate really knows her stuff.read more
Matthew Tutty
Matthew Tutty
04:51 20 Apr 18
Kate - Thank you, you are a Wonder Woman. I have just completed your SEO Nibbles and SEO 10 Day challenge. Both these courses have been on my to do list for over 12 months. I finally dived in and completed both and being super pumped I have now just signed up for your SEO good Karma course which I'm super excited about. your knowledge, advice and support is invaluable and super easy to get. The changes / updates I have done myself to my website already have helped me with some wins!!! Thank you. I feel confident to take back and lead my own SEO. I highly recommend Kate and her SEO courses - thank you so much Kate for everything that you do and offer.read more
Alice Bullivant
Alice Bullivant
11:00 10 Apr 18
Kate's knowledge, advice and support is invaluable. Every single time I have followed her advice, things have improved for my business, and so much so that I invested in her full SEO course with the 1:1 option. This course is a must for small businesses that want to succeed - I should have done it much earlier. I cannot recommend Kate or her SEO course enough - thank you so much Kate for everything that you do and offer.read more
Casey Bryden
Casey Bryden
05:18 10 Apr 18
I'm currently working through the Degustation Recipe for SEO Success and so far my only regret is not having done it sooner. I can now clearly see the SEO opportunities for my business and I understand the actions that I need to take to get my business to the next level. Kate gets straight to the point and, while she clearly has the technical expertise, she manages to speak in layman terms to us non-SEO experts. The course is easily digestible, with short learnings and actions in each module, making it easy to get through between family and work life. If you do one thing for your business, sign up to one of Kate's courses. I never thought I'd say this, but I'm excited about SEO! Thanks Kate!read more
Third & Public
Third & Public
02:45 10 Apr 18
What a fantastic course - I'd been putting it off for so long - but I knew it would be worth it when I finally took the plunge. And it was. My knowledge has soared and my confidence also. It will be incredible to provide our clients with so much additional value moving forward. Thank you so much Kate. Your SEO course is without a doubt an absolute winner.read more
Nicole Cordony
Nicole Cordony
02:05 05 Apr 18
I just had a one hour degustation chat with Kate. By far the most valuable hour I have ever spent on marketing in my 17 year marketing career (seriously). I was blown away by how much we covered in the hour session, and I have never felt clearer about the path to SEO success for my business. Thanks so much Kate, you really are the expert!"read more
Stevie Dillon
Stevie Dillon
19:21 12 Feb 18
Thanks Kate for your Wordpress for SEO course, it was super helpful in building my Wordpress website and your extra assistance was appreciated.read more
Cathy Devlin
Cathy Devlin
11:14 24 Jan 18
I recently started Kate's Recipe for Success course and cannot recommend it highly enough. Kate cuts straight to the point on how to improve your SEO in easy to follow, actionable steps and provides amazing support and guidance to all questions from members in the group. Her knowledge is up to date, relevant and she has a great sense o humour to make the course fun too. Thank-you Kate!!read more
Dierdre El
Dierdre El
07:33 23 Jan 18
If the thought of your business staying the same makes you feel sick to your stomach - you need to do Kate's course. You owe it to yourself to learn from the very best in SEO. I recently completed Kate Toon's Recipe for SEO Success Course, and it was without doubt, the best thing I've EVER done for my business! After a few short weeks of implementing Kate's teachings, I watched my rankings dramatically improve in Google search results for my chosen keywords, and also obtained a top spot in the local pack and knowledge graphs. Previously, the majority of my new clients came from referrals but they're now coming from Google. Website traffic is also increasing daily, which is a direct result of what Kate teaches you to implement. A non-jargony course that's easy to understand and thoroughly enjoyable to complete, Kate's incredible support and sense of humour is a winning combination for any business. I cannot recommend Kate's courses highly enough! Thanks Kate, you're a bl**dy good egg!read more
Regis Gapaillard
Regis Gapaillard
01:30 05 Jan 18
I have done many online courses over the years and Kate's SEO course is one of the best ones. She has extensive knowledge about everything SEO and marketing, but the best part is that her courses are very practical and based on her own experience of what works. You can start implementing on day 1 and get quick results. I keep coming back to her videos to increase my knowledge and improve SEO results for myself and my clients. Thanks so much Kate.read more
Gavin Hodgins
Gavin Hodgins
03:46 19 Dec 17
This is an unbelievably good course. I've followed Kate for a while before decided to take the plunge into the SEO recipe for success course, and I now only wish I had of done this sooner! The course itself is really well structured, there is a lot of amazing content that you get, plus the weekly coaching calls are wickedly good - they really helped me stay focused week to week to ensure I got through and did everything (almost) on time. I can now confidently run the SEO on my sites,, which is going to save me around $4k per annum - considering I paid less than this for the course in total, Im very happy with the return on my investment. Seriously, just go and do this course, you will not regret it. Thanks Kate, your an SEO rockstar!read more
Info | Craig Parry Photography
Info | Craig Parry Photography
00:17 18 Dec 17
I signed up for Kate Toon's SEO course so that I would feel more empowered when chatting to our web guys about our online presence and strategy, and to improve my own skills so that we could start implementing regular content myself. With each week building on the next, I found Kate's course easy to understand and highly beneficial. Not only did I learn about creating content the 'right' way, I've also learnt how to ensure our site is 'healthy' and has a good, solid foundation. There's loads of useful info and resources so the ability to dip back in and work through each step even after the course has ended is a bonus. Highly recommend. Thanks Kate!read more
Claire Gamble
Claire Gamble
12:19 12 Dec 17
I can fully recommend Kate Toon’s Recipe for SEO Success course. I’ve spent loads of time in the past reading articles and speaking to SEO ‘experts’, but apart from picking up a few tips here and there, I still didn’t feel that confident navigating my way around the vast SEO universe – especially the technical side of things. Kate’s course has been the answer to all my problems! It is so thorough, easy to understand and brings together everything in one place – without any nonsense or smoke and mirrors. I was blown away with how much amazing content and resources are included in the course. There’s so much more than I was expecting and I know I'll be revisiting the materials over and over again.read more
Jasmine Andrews
Jasmine Andrews
04:23 12 Dec 17
Before I did Kate's course "The Recipe for SEO Success", I was offering half-assed SEO services to my web design clients. I sort of knew some of the steps to good SEO but didn't have a process to follow to ensure a consistently high quality outcome. Kate's course taught me a great process to follow, plus how to carry out each step thoroughly and for best results. She really knows her stuff and isn't stingy with sharing her years of experience with her students. I've enjoyed it so much that I somehow ended up registering for her Copywriting Conference because I trust Kate and her expertise so much.read more
Alicia Kacar
Alicia Kacar
01:13 11 Dec 17
Kate Toon is the real deal. I've just completed the Recipe for SEO Success e-course, which is hands down the best course I've ever taken - and I've taken a few! Kate combines easy-to-follow lessons with loads of support, tools and resources. In a few short weeks, I've reduced the load time of my website by more than half, and made it to page 1 of Google for several of my keywords. I've even nabbed 2nd position for one particular phrase, which wasn't even on my radar before the course. Thanks Kate - you rock!read more
Stephanie Campanella
Stephanie Campanella
21:51 28 Nov 17
I've just done Kates course and she's spectacular. A real human teaching some awesome tech. Thank You Kate!!read more
Simon Mitchell
Simon Mitchell
22:57 12 Nov 17
Kate Toon's Recipe for SEO Success course offers a detailed (but incredibly easy to understand) insight into the world of SEO. I was a little unsure about making this investment, but considering the amount of information you get (plus lifetime access) it's actually extremely good value for money. I highly recommend the course for both SEO newbies and people who want to extend their skills in this area.read more
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