Testimonials 2011

Some kind words from happy clients

Read testimonials for my SEO consultancy, SEO copywriting, information architecture, advertising, digital strategy and website development work.     You can see more reviews by clicking the logos below:

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“We hired Kate to develop copy for a client’s website. She completed the work with a great level of professionalism, creativity, logic and detail. She also challenged the thinking where appropriate and completed the work in a timely manner. I would definitely hire her again.” Top Qualities: Personable, Expert, Creative Lucy Cunningham

Account Director, Curash (via MJW)

“I worked with Kate on an American Express job and she was an absolute pleasure to work with! I really appreciated the wealth of knowledge & previous experience of working with American Express that she brought to the job; particularly because I’m relatively new to the world of SEO and developing websites. She understood our requirements and key objectives really quickly and her attention to detail was excellent – picking up things we needed to consider to maximise our copy. I really hope to work with Kate again.” Sarah Grant

Account Manager, Global Red

“Kate’s attention to detail and delivery to client’s expectations is amazing. She has contributed to a fantastic website for our practice, having done most of the copy, SEO and the technical specifications for the re-build. Even our web developers were impressed! We will hire Kate again for any SEO, copywriting and promotional work we may need in the future!” Dr. Tijana Fisher

Owner, The Dentist

“It is my pleasure to recommend Kate Toon. At Liberty Financial, we worked with Kate on the relaunch of our website; her diligence and industrious attitude to her work is an example to her peers and is reflected in her work. Kate produced quality content quickly and efficiently, with a superior understanding of SEO processes and style which will drive web traffic to our new website. Her proofreading and editing skills are strong, and the enthusiasm with which she approaches new challenges and tasks is admirable. Kate’s professionalism meant she set and kept all deadlines and where possible made herself available, in crucial times, on short notice. During her time working with myself and the Marketing team Kate earned high regard and respect from her colleagues. Her attention to detail and time management meant, once a task was allocated to Kate, there was no concern for monitoring or requesting feedback. She consistently set timelines and adhered to them, whilst keeping all lines of communication open throughout the process. The transparency of the project gave me complete confidence in her ability to deliver on all project tasks. She understands websites and her enthusiasm for great, readable copy which also happens to be SEO friendly is invaluable. I believe Kate is a great credit to our project. Well done and I am sure we will be working lots more together in the future.” Peter Rollason

Executive Director, Liberty Financial

“Kate was able to translate our business objectives within a detailed functional specification document. She also provided her expertise with best practice methodology for copywriting, SEO and wireframe design. Her work ethic, friendly nature and drive ensured we achieved a highly functional website. Highly recommend.” Year first hired: 2011 Top Qualities: Personable, Expert, On Time Rick Zylinski

Head of Marketing, Liberty Financial

“I recently engaged Kate to help us with the copy for our new website. It was an absolute pleasure working with Kate – the work was turned around quickly and I was extremely happy with the end result. Highly recommended.” Shaun Polovin

Owner, Netstarter

“I have recently had the happy experience of working with Kate in order to set the right tone for copy on our website. From the start it was clear that here was a woman who knew what she was talking about. Kate made us really think about the impact of the copy we wanted and helped us to gain valuable SEO points without detracting in any way from what we wanted to say; in fact, it only enhanced it. Kate takes the mystique out of the dark art of SEO copywriting and helped us to see the true value of employing an expert to write copy, rather than attempting to do it ourselves. It was a great learning experience for us and we are really pleased with the results. Oh, and the happy discovery that Kate has an excellent sense of humour was a real bonus. She’s a hoot and made what could have been a pretty dry project great fun!” Glynis Skepper

Marketing Director, Epic Legend

“I recently engaged Kate to help write a functional specification for a large community website. Kate very quickly understood the project requirements and complexities and produced a comprehensive document which included a sitemap, home page wireframe, full information architecture of content, technical specifications, seo recommendations and more. She was happy to consult with me and my team and answer all our questions. I found Kate to be efficient, easy to work with, intelligent and great value for money. Highly recommended.” Jayne Andrews

Client Service Director, Soup

“I have great pleasure in recommending Kate for any copywriting requirements you have. Kate is currently working with SmartPups Autism Assistance Dogs and has delivered high quality work. She understands exactly the message that we wish to convey , has always got back to us in a timely manner and is a pleasure to deal with.” Top qualities: Great Results, Personable, On Time. Suzie Erdbrink

Publicity Manager, Smart Pups

“I contacted Kate to use her services as a WordPress expert and SEO consultant. Having recently built a new website www.superheroes.com.au, I wanted to learn more about maintaining the site and also to gain some insights into how I could improve my SEO. Kate provided me with one-to-one training, a comprehensive ‘site sweep’ outlining over 60 issues and fixes for my site as well as providing me with SEO copywriting training and guidelines. I found Kate to be professional, informative and amazing at her craft. I would highly recommend her.” Top qualities: Great Results, Expert, Creative. Andre Pech

Owner, Superheroes.com.au

“I have great pleasure in recommending Kate for any copywriting requirements you have. Kate has worked with Symantec on our monthly partner newsletter since June 2010 and from the first issue, has delivered high quality work. She understands the brief, is proactive to source information she needs to write the article/Executive Update and always presents the draft copy on time. It is a relief to be working with a copywriter who understands our business and presents excellent work, time after time.” Top qualities: Great Results, Good Value, High Integrity. Julie Balmer

Chaneel & SMB Marketing, APJ, Symantec

“Copywriter for JigoCity daily deals and emails! “First of all, Kate is a great and delicious person, everyone would like to work with her! Secondly, JigoCity contracted her a few months ago to create the style guide and set the tone for the JigoCity deals, as well as write the first few weeks offers for Sydney, Gold Coast and Brisbane. She is not only a creative and hard working professional, she has also been an added value to our website, including things others miss such as Meta-tags and Description data. We would not hesitate to recommend Kate to anyone!” Alberto Sbabo

Digital Media Manager, JigoCity (now Our Deals)

“I’ve known Kate for a while now & recently had her kind help in doing some requirements gathering & making a series of sensible & intelligent suggestions for my soon to be built website (www.connectdigital.com.au) Kate has been extremely helpful. Here are a few words that I think appropriately describe her, her services & quality of work -: efficient, highly knowledgeable, honest, down to earth, speedy, worth every penny, & a lovely all round person/business partner.” Top qualities: Great Results, Personable. Jeremy Champion

Director, Connect Digital

I approached Kate for assistance with creating SEO friendly copy for my new website www.digitalsherpa.co. Kate not only provided warm, engaging copy that totally hit that mark in terms of tone of voice and brand, but she also provided valuable insight into the best way to structure the content. Kate gave me heaps of SEO advice, and complete copy guideilne and template structure for other pages. She was quick, cost effective and extremely pleasant to work with. Highly recommended.” Michael Jones

“I cannot begin to express how valuable Kate’s contribution has been to my business.My website has become a beacon for new clients. I have worked with many writers throughout my 30 years in advertising, media and marketing. Kate is undoubtedly the stand-out. In addition to her award winning creative flair – she has sound advice on SEO matters that comes from long experience. It is no surprise to learn that her clients and her peers hold her in such high esteem.” Bruce

BG Magic

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I'm Kate Toon

I’m an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I’m ready to help you.

Love and feedback

Stevie Dillon
Stevie Dillon
19:21 12 Feb 18
Thanks Kate for your Wordpress for SEO course, it was super helpful in building my Wordpress website and your extra assistance was appreciated.read more
Cathy Devlin
Cathy Devlin
11:14 24 Jan 18
I recently started Kate's Recipe for Success course and cannot recommend it highly enough. Kate cuts straight to the point on how to improve your SEO in easy to follow, actionable steps and provides amazing support and guidance to all questions from members in the group. Her knowledge is up to date, relevant and she has a great sense o humour to make the course fun too. Thank-you Kate!!read more
Dierdre El
Dierdre El
07:33 23 Jan 18
If the thought of your business staying the same makes you feel sick to your stomach - you need to do Kate's course. You owe it to yourself to learn from the very best in SEO. I recently completed Kate Toon's Recipe for SEO Success Course, and it was without doubt, the best thing I've EVER done for my business! After a few short weeks of implementing Kate's teachings, I watched my rankings dramatically improve in Google search results for my chosen keywords, and also obtained a top spot in the local pack and knowledge graphs. Previously, the majority of my new clients came from referrals but they're now coming from Google. Website traffic is also increasing daily, which is a direct result of what Kate teaches you to implement. A non-jargony course that's easy to understand and thoroughly enjoyable to complete, Kate's incredible support and sense of humour is a winning combination for any business. I cannot recommend Kate's courses highly enough! Thanks Kate, you're a bl**dy good egg!read more
Regis Gapaillard
Regis Gapaillard
01:30 05 Jan 18
I have done many online courses over the years and Kate's SEO course is one of the best ones. She has extensive knowledge about everything SEO and marketing, but the best part is that her courses are very practical and based on her own experience of what works. You can start implementing on day 1 and get quick results. I keep coming back to her videos to increase my knowledge and improve SEO results for myself and my clients. Thanks so much Kate.read more
Gavin Hodgins
Gavin Hodgins
03:46 19 Dec 17
This is an unbelievably good course. I've followed Kate for a while before decided to take the plunge into the SEO recipe for success course, and I now only wish I had of done this sooner! The course itself is really well structured, there is a lot of amazing content that you get, plus the weekly coaching calls are wickedly good - they really helped me stay focused week to week to ensure I got through and did everything (almost) on time. I can now confidently run the SEO on my sites,, which is going to save me around $4k per annum - considering I paid less than this for the course in total, Im very happy with the return on my investment. Seriously, just go and do this course, you will not regret it. Thanks Kate, your an SEO rockstar!read more
Info | Craig Parry Photography
Info | Craig Parry Photography
00:17 18 Dec 17
I signed up for Kate Toon's SEO course so that I would feel more empowered when chatting to our web guys about our online presence and strategy, and to improve my own skills so that we could start implementing regular content myself. With each week building on the next, I found Kate's course easy to understand and highly beneficial. Not only did I learn about creating content the 'right' way, I've also learnt how to ensure our site is 'healthy' and has a good, solid foundation. There's loads of useful info and resources so the ability to dip back in and work through each step even after the course has ended is a bonus. Highly recommend. Thanks Kate!read more
Claire Gamble
Claire Gamble
12:19 12 Dec 17
I can fully recommend Kate Toon’s Recipe for SEO Success course. I’ve spent loads of time in the past reading articles and speaking to SEO ‘experts’, but apart from picking up a few tips here and there, I still didn’t feel that confident navigating my way around the vast SEO universe – especially the technical side of things. Kate’s course has been the answer to all my problems! It is so thorough, easy to understand and brings together everything in one place – without any nonsense or smoke and mirrors. I was blown away with how much amazing content and resources are included in the course. There’s so much more than I was expecting and I know I'll be revisiting the materials over and over again.read more
Jasmine Andrews
Jasmine Andrews
04:23 12 Dec 17
Before I did Kate's course "The Recipe for SEO Success", I was offering half-assed SEO services to my web design clients. I sort of knew some of the steps to good SEO but didn't have a process to follow to ensure a consistently high quality outcome. Kate's course taught me a great process to follow, plus how to carry out each step thoroughly and for best results. She really knows her stuff and isn't stingy with sharing her years of experience with her students. I've enjoyed it so much that I somehow ended up registering for her Copywriting Conference because I trust Kate and her expertise so much.read more
Alicia Kacar
Alicia Kacar
01:13 11 Dec 17
Kate Toon is the real deal. I've just completed the Recipe for SEO Success e-course, which is hands down the best course I've ever taken - and I've taken a few! Kate combines easy-to-follow lessons with loads of support, tools and resources. In a few short weeks, I've reduced the load time of my website by more than half, and made it to page 1 of Google for several of my keywords. I've even nabbed 2nd position for one particular phrase, which wasn't even on my radar before the course. Thanks Kate - you rock!read more
Stephanie Campanella
Stephanie Campanella
21:51 28 Nov 17
I've just done Kates course and she's spectacular. A real human teaching some awesome tech. Thank You Kate!!read more
Simon Mitchell
Simon Mitchell
22:57 12 Nov 17
Kate Toon's Recipe for SEO Success course offers a detailed (but incredibly easy to understand) insight into the world of SEO. I was a little unsure about making this investment, but considering the amount of information you get (plus lifetime access) it's actually extremely good value for money. I highly recommend the course for both SEO newbies and people who want to extend their skills in this area.read more
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Testimonials 2011 was last modified: by