How to go viral (or the tweet that wouldn’t die)

How to go viral (or the tweet that wouldn’t die)

I’ve never really been wild about Twitter, possibly because I’m a touch verbose by nature. For me, that 140-character limit feels like squeezing into jeans that are too tight, and I end up with a wordy muffin top. A while back I found this on the web, and tweeted it...
HOW TO TWEET: A beginner’s guide

HOW TO TWEET: A beginner’s guide

Here’s my short, snappy, no-nonsense guide to tweeting for beginners. It’s not a definitive guide, but it might give you some useful pointers. HOW TO TWEET: A beginner’s guide. #twitter Click To Tweet Use the space: You have 140 characters (including spaces),...
Social Media Marketing Made Easy

Social Media Marketing Made Easy

Or, How to set up a Social Media Marketing Campaign in five easy steps So, you know you need to dive into the Social Media pool, the pressure is on, but you don’t really have a clue what you’re doing. Never fear, here’s a super succinct guide to setting up a quick and...
The new me

The new me

Splitting the writer from the copywriter When I started katetoon.com I didn’t really know how I was going to market myself. I was five months pregnant and about to leave my job as Head of Digital at MassMedia Studios. It was a nerve-wracking time and I wasn’t even...