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How to go viral (or the tweet that wouldn’t die)

How to go viral (or the tweet that wouldn’t die)

I’ve never really been wild about Twitter, possibly because I’m a touch verbose by nature. For me, that 140-character limit feels like squeezing into jeans that are too tight, and I end up with a wordy muffin top. A while back I found this on the web, and tweeted it on a whim. (Since tweeting it I’ve traced the image back to @shitlondon. My hearty apologies for not crediting them.) As with most of my posts, it got a few retweets and likes. How to go viral (or the tweet...
HOW TO TWEET: A beginner’s guide

HOW TO TWEET: A beginner’s guide

Here’s my short, snappy, no-nonsense guide to tweeting for beginners. It’s not a definitive guide, but it might give you some useful pointers. HOW TO TWEET: A beginner’s guide. #twitter Click To Tweet Use the space: You have 140 characters (including spaces), but don’t go over or your tweet will truncate and lose meaning. Shorter is sweeter: Try tweeting at 120 characters to leave room for others to add comments should they retweet. For example: Essential reading >> HOW TO TWEET: A beginner’s guide via @katetooncopy Turn off Facebook...
Social Media Marketing Made Easy

Social Media Marketing Made Easy

Or, How to set up a Social Media Marketing Campaign in five easy steps So, you know you need to dive into the Social Media pool, the pressure is on, but you don’t really have a clue what you’re doing. Never fear, here’s a super succinct guide to setting up a quick and easy Social Media Marketing (SMM) campaign. Social Media Marketing Made Easy. #marketing Click To Tweet Step 1: Make a plan Rather than just leaping forth with Social Media because everyone else is doing it, sit down...
The new me

The new me

Splitting the writer from the copywriter When I started katetoon.com I didn’t really know how I was going to market myself. I was five months pregnant and about to leave my job as Head of Digital at MassMedia Studios. It was a nerve-wracking time and I wasn’t even sure I’d be able to go it alone and still make a decent living. The new me. #copywriting Click To Tweet So, at that stage, I chose an eponymous title for my website, the idea being that I could house a...