Clever digital and SEO strategies with practical tactics
When you’re building a website it’s easy to focus on the ‘what’ and adopt a tactical approach to outlining site content, mapping out the user experience, planning databases, drawing up wireframes and actually building the site.
A well-planned digital SEO strategy focuses on the ‘why’ and the ‘how’ asking all the tricky questions such as:
- Why do you want a website?
- Do you actually need a website at all? (Perhaps a Blog or, God forbid, a Direct Mail piece might serve your purposes better.)
- How will you drive users to the site?
- What do you need them to do when they get there?
- How can you encourage repeat engagement?
- How can you grow your database?
- How important is SEO?
- Where does Social Media fit in?
In building a strong online strategy, it’s essential to understand your customer; to listen to their wants and desires and to respond with timely, targeted and relevant content and communications.
I can help plan your campaign from the first online advertisement, through to social media hook-ups, eDM newsletters, mobile messaging, Search Engine Marketing and Search Engine Optimisation. A successful website is only as good as the strategy that sits behind it.
If you’re struggling to make sense of SEO and how it impacts your site I can help. I’ll develop a simple SEO strategy that cuts through all the jargon and enables you to have a clear vision of how to approach all aspects of SEO including Linkbaiting, PR, Community, Social Media, Brand reputation and more.
Social media strategies
Taking the leap into Social Media can seem daunting. Which sites are right for your brand, how often should you post? How should you deal with criticism? Is it worth all the effort? I can help you understand the issues and create a considered plan of action that gets results.