Small business copywriting

Want small business copy that’s shaken but not stirred?

Whether you’re just starting your small business or giving your website a makeover, quality content is vital.

The words on your site need to explain your business, sell your benefits, set you apart from competitors and, above all, engage your customers.

But writing your own business copy can be tough.

Either you don’t have the time, or you struggle to express how great your product or service really is.

That’s why I created my Small Business Website Copy packages, with three James Bond inspired options to choose from.

Why choose me to write copy for your small business?

What does each package include?

  • Consultation: A phone briefing so that I can understand your business and objectives.
  • Research: Covering your industry, competitors and trends.
  • Copywriting: Clever, creative content that truly sells the features and benefits of your business and/or service up to 400 words per page.
  • Search Engine Optimisation: Awesome SEO-friendly copy with a special focus on titles, meta descriptions, formatting and link sculpting.
  • Tone and formatting guidelines: To help with all your future writing requirements.
  • Navigation and structure advice: Ideas to help you plan your entire site.
  • Two FREE rounds of revisions: Within 14 days of first draft delivery.
  • Professional proofreading: Ensuring typo-free, grammatically perfect content.

Okay, what’s the catch?

The prices below are only available to established businesses (operating for two years or more). Also, due to my workload I can only offer four Small Business Copywriting packages a month.

We have been so impressed with the way in which Kate has helped us through the entire process of preparing copy for our website and handbooks. Kate honed in immediately to where we needed to be and has positioned us really well in terms of local competitors. As a bonus Kate has put us in touch with some great contacts to further assist us in terms of design, photography etc. Kate is organised, helpful and does what she says she will do when she says she will do it. I have really enjoyed working with her.  I will always find new ways to keep her involved in supporting my business. Thanks very much Kate…”

Anita Commander

Owner and Approved Provider, Seaforth Childcare

How much does the package cost?

If you need to add more pages to any of the above packages just contact me and we can work out a fixed price quote.

Frequently asked questions

You’re more expensive that other writers. Why?

Yep, you’re right. My services aren’t cheap. But I believe that you get what you pay for. With me you’re choosing one of Australia’s top copywriters, with an impeccable reputation, big brand experience, and an in-depth knowledge of all things SEO (If I can get my site to the Google number one spot for the term ‘copywriter’, I could do the same for your business, right?)

How can you charge less for small businesses than you do for corporates?

Large corporate clients often need more research, more meetings, more phone calls and more revisions. And all that takes extra time. Small business owners are generally more straightforward – rather than working with a committee, I’m working directly with the business owner. That makes things a lot easier and quicker!

How does the process work?

I have a standard web copywriting method I use for all my clients, big or small. It runs like this:

  1. First, I’ll send you a short briefing document to complete. Then we’ll have a chat on the phone or via Skype where we’ll discuss your business and objectives in detail.
  2. Then I’ll give you a rough draft of your copy, outlining what needs to go where for you to approve.
  3. Next, I’ll write a full version of all the agreed pages and email them to you as a Microsoft Word document.
  4. From there you have 14 days to review the document and give me your feedback so I can make any necessary revisions.
How long does it take?

Generally, I can turn around a first draft within a week of receiving your signed brief. You then have 14 days to make amends. So, all in all, we’re done in three weeks or less.

Can we meet?

Sadly, no. The price above doesn’t include any face-to-face meetings. But we can chat by phone, Skype or email.

Other services

Copywriting

Words that make you go ‘WOW’.

Blog copywriting

Super engaging, super shareable content.

SEO Copywriting

Copy that pleases humans and the Google gods.

Video script copywriting

Why make your customers read when they can listen and watch?

Information architecture

Plan that sitemap and work those wireframes.

Search Engine Optimisation

I put the ‘OOOO’ in to SEO.

Training

I’ll teach you my tips and tricks.

Want to chat?

Hello!

Hello!

I'm Kate Toon

I’m an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I’m ready to help you.

 

Love and feedback

Stevie Dillon
Stevie Dillon
19:21 12 Feb 18
Thanks Kate for your Wordpress for SEO course, it was super helpful in building my Wordpress website and your extra assistance was appreciated.read more
Cathy Devlin
Cathy Devlin
11:14 24 Jan 18
I recently started Kate's Recipe for Success course and cannot recommend it highly enough. Kate cuts straight to the point on how to improve your SEO in easy to follow, actionable steps and provides amazing support and guidance to all questions from members in the group. Her knowledge is up to date, relevant and she has a great sense o humour to make the course fun too. Thank-you Kate!!read more
Dierdre El
Dierdre El
07:33 23 Jan 18
If the thought of your business staying the same makes you feel sick to your stomach - you need to do Kate's course. You owe it to yourself to learn from the very best in SEO. I recently completed Kate Toon's Recipe for SEO Success Course, and it was without doubt, the best thing I've EVER done for my business! After a few short weeks of implementing Kate's teachings, I watched my rankings dramatically improve in Google search results for my chosen keywords, and also obtained a top spot in the local pack and knowledge graphs. Previously, the majority of my new clients came from referrals but they're now coming from Google. Website traffic is also increasing daily, which is a direct result of what Kate teaches you to implement. A non-jargony course that's easy to understand and thoroughly enjoyable to complete, Kate's incredible support and sense of humour is a winning combination for any business. I cannot recommend Kate's courses highly enough! Thanks Kate, you're a bl**dy good egg!read more
Regis Gapaillard
Regis Gapaillard
01:30 05 Jan 18
I have done many online courses over the years and Kate's SEO course is one of the best ones. She has extensive knowledge about everything SEO and marketing, but the best part is that her courses are very practical and based on her own experience of what works. You can start implementing on day 1 and get quick results. I keep coming back to her videos to increase my knowledge and improve SEO results for myself and my clients. Thanks so much Kate.read more
Gavin Hodgins
Gavin Hodgins
03:46 19 Dec 17
This is an unbelievably good course. I've followed Kate for a while before decided to take the plunge into the SEO recipe for success course, and I now only wish I had of done this sooner! The course itself is really well structured, there is a lot of amazing content that you get, plus the weekly coaching calls are wickedly good - they really helped me stay focused week to week to ensure I got through and did everything (almost) on time. I can now confidently run the SEO on my sites,, which is going to save me around $4k per annum - considering I paid less than this for the course in total, Im very happy with the return on my investment. Seriously, just go and do this course, you will not regret it. Thanks Kate, your an SEO rockstar!read more
Info | Craig Parry Photography
Info | Craig Parry Photography
00:17 18 Dec 17
I signed up for Kate Toon's SEO course so that I would feel more empowered when chatting to our web guys about our online presence and strategy, and to improve my own skills so that we could start implementing regular content myself. With each week building on the next, I found Kate's course easy to understand and highly beneficial. Not only did I learn about creating content the 'right' way, I've also learnt how to ensure our site is 'healthy' and has a good, solid foundation. There's loads of useful info and resources so the ability to dip back in and work through each step even after the course has ended is a bonus. Highly recommend. Thanks Kate!read more
Claire Gamble
Claire Gamble
12:19 12 Dec 17
I can fully recommend Kate Toon’s Recipe for SEO Success course. I’ve spent loads of time in the past reading articles and speaking to SEO ‘experts’, but apart from picking up a few tips here and there, I still didn’t feel that confident navigating my way around the vast SEO universe – especially the technical side of things. Kate’s course has been the answer to all my problems! It is so thorough, easy to understand and brings together everything in one place – without any nonsense or smoke and mirrors. I was blown away with how much amazing content and resources are included in the course. There’s so much more than I was expecting and I know I'll be revisiting the materials over and over again.read more
Jasmine Andrews
Jasmine Andrews
04:23 12 Dec 17
Before I did Kate's course "The Recipe for SEO Success", I was offering half-assed SEO services to my web design clients. I sort of knew some of the steps to good SEO but didn't have a process to follow to ensure a consistently high quality outcome. Kate's course taught me a great process to follow, plus how to carry out each step thoroughly and for best results. She really knows her stuff and isn't stingy with sharing her years of experience with her students. I've enjoyed it so much that I somehow ended up registering for her Copywriting Conference because I trust Kate and her expertise so much.read more
Alicia Kacar
Alicia Kacar
01:13 11 Dec 17
Kate Toon is the real deal. I've just completed the Recipe for SEO Success e-course, which is hands down the best course I've ever taken - and I've taken a few! Kate combines easy-to-follow lessons with loads of support, tools and resources. In a few short weeks, I've reduced the load time of my website by more than half, and made it to page 1 of Google for several of my keywords. I've even nabbed 2nd position for one particular phrase, which wasn't even on my radar before the course. Thanks Kate - you rock!read more
Stephanie Campanella
Stephanie Campanella
21:51 28 Nov 17
I've just done Kates course and she's spectacular. A real human teaching some awesome tech. Thank You Kate!!read more
Simon Mitchell
Simon Mitchell
22:57 12 Nov 17
Kate Toon's Recipe for SEO Success course offers a detailed (but incredibly easy to understand) insight into the world of SEO. I was a little unsure about making this investment, but considering the amount of information you get (plus lifetime access) it's actually extremely good value for money. I highly recommend the course for both SEO newbies and people who want to extend their skills in this area.read more
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