When you’re writing copy it’s all too easy to slip into bad habits like:
- Using three words when one will do
- Using phrases you’d never actually say in real life
- Forgetting that you’re talking to real people
- Sounding pompous or officious instead of warm and friendly
I’ve created this quick checklist to help you look out for words or phrases that could sound overly formal.
It’s not an exhaustive list and of course there are many instances where the word ‘advise’ might be more appropriate, but I hope you find it useful. (Please feel free to share!)
Share your thoughts
Do you agree with the list? Have I missed any important word swaps? Let me know.
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