Wish you could pick an SEO consultant’s brain?

Search Engine Optimisation (SEO) is the process of fixing your website to get the best possible results in the natural listings.

But what the heck does that mean?

Well, put simply, every website is judged by search engines on thousands of variables. The algorithms that search engines use to decide your position are unknown and change all the time. Just to make it even more difficult, every search engine uses a different method!

So how do you ensure that your site gets the search results you’re after on the top engines like Google, Yahoo! and Bing?

Why does SEO matter?

SEO is, of course, just one part of a marketing strategy but its importance is increasing to due the number of users who use Google. A strong SEO strategy can lead to:

  • Increased visibility for your brand
  • Improvement in overall traffic figures
  • Better-quality leads
  • Improved conversion rates
  • Reduced cost of sales

My approach to SEO

I believe the number one goal of SEO is to ensure that all recommendations and strategies are designed to complement your existing digital strategy and business objectives. I’ll outline a number of practical, no-nonsense ideas that aim to ensure that your:

  • Keyword choices are less competitive and more relevant
  • Website is easily searchable and able to be indexed by search engines
  • Website has content that is interesting and relevant to your target market
  • Target audience chooses to click your site rather than a competitor’s in the natural listings
  • Brand is widely represented within the digital space
  • Online brand reputation is positive

The documentation I produce will act as a guide for all future content generation and site updates.

My SEO services

I offer the following SEO services and can tailor a bespoke plan that’s perfectly suited to your needs and budget.


An overview of your site’s current status against three nominated competitors. Includes various tests that check a site’s SEO performance. The document also includes a summary of results and a recommendation for targets.


A document provides a detailed review of each keyword nominated (usually 10), and includes keyword difficulty and competitor strength analysis. A recommendation will be made for the top five keywords/phrases to aim for as well as a list of secondary options.


A comprehensive best practice guideline detailing all the core technical factors affecting the SEO friendliness of any given site. The document gives each element an importance weighting (LOW, MED, HIGH) and gives general recommended ‘fixes’ to be implemented by those responsible for development, design and content generation.
This document has taken me many years to develop and is regularly updated to include the very latest SEO thinking from leading industry experts.

The SEO guideline covers five pillars of strong SEO:

  • Content
  • Links
  • Technical
  • Social Media
  • Design and structure


A comprehensive audit of your existing site against all the criteria outlined in 3, so that you can understand where your site is failing from an SEO point of view. It provides detailed analysis of all SEO factors along with bespoke fixes and recommendations for your website.


A detailed analysis of your site content including:

  • A complete element by element guide to SEO copywriting.
  • Copy audit for one page of copy.
  • One page of copy rewritten for SEO purposes.
  • An Office Word document copy template for future content with guidelines.

Strict use of this document in the future will ensure that every page of content you generate for your site is working to help your overall SERP position.


The SEO strategy document concentrates on more ambitious strategic ideas for SEO, covering immediate actions, short-term goals and longer term planning. The document includes:

  • Social Media Optimisation (SMO) tactics.
  • How to use press/news sites.
  • Link-building strategies.
  • Link-baiting strategies.
  • How to maintain brand reputation.

This document includes an SEO roadmap, which outlines what actions you need to take in the following six months in order to get the most from the recommended changes.


I can provide comprehensive SEO-friendly copy decks for your website. These will be specially formatted to make them easy to use, whether being hard coded or pasted into a CMS. Read more about my copywriting services.


Additional tasks can be undertaken to assist with your SEO project including:

  • Facebook Business page setup with logo branding.
  • Twitter page setup with logo branding.
  • Google Places/Maps setup with logo branding.
  • Monthly reporting: Provision of SERP position reports for each of your chosen keywords (up to 15).

Useful SEO articles

If you’d like to read more about how SEO works check out the links below:

“In a world filled with SEO information, it has been great to receive such concise usable SEO knowledge from such a profoundly personable professional. The proof will be in the ranking, thank you.” Top qualities: Personable , Expert , On Time.

, Brighton Consulting

John Kean

Director, Vermillian

Other services


Words that make you go ‘WOW’.

Blog copywriting

Super engaging, super shareable content.

SEO Copywriting

Copy that pleases humans and the Google gods.

Small business copywriting

Smart copy that sells your products and services.

Video script copywriting

Why make your customers read when they can listen and watch?

Information architecture

Plan that sitemap and work those wireframes.


I’ll teach you my tips and tricks.

Want to chat?



I'm Kate Toon

I’m an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I’m ready to help you.

Love and feedback

Stevie Dillon
Stevie Dillon
19:21 12 Feb 18
Thanks Kate for your Wordpress for SEO course, it was super helpful in building my Wordpress website and your extra assistance was more
Cathy Devlin
Cathy Devlin
11:14 24 Jan 18
I recently started Kate's Recipe for Success course and cannot recommend it highly enough. Kate cuts straight to the point on how to improve your SEO in easy to follow, actionable steps and provides amazing support and guidance to all questions from members in the group. Her knowledge is up to date, relevant and she has a great sense o humour to make the course fun too. Thank-you Kate!!read more
Dierdre El
Dierdre El
07:33 23 Jan 18
If the thought of your business staying the same makes you feel sick to your stomach - you need to do Kate's course. You owe it to yourself to learn from the very best in SEO. I recently completed Kate Toon's Recipe for SEO Success Course, and it was without doubt, the best thing I've EVER done for my business! After a few short weeks of implementing Kate's teachings, I watched my rankings dramatically improve in Google search results for my chosen keywords, and also obtained a top spot in the local pack and knowledge graphs. Previously, the majority of my new clients came from referrals but they're now coming from Google. Website traffic is also increasing daily, which is a direct result of what Kate teaches you to implement. A non-jargony course that's easy to understand and thoroughly enjoyable to complete, Kate's incredible support and sense of humour is a winning combination for any business. I cannot recommend Kate's courses highly enough! Thanks Kate, you're a bl**dy good egg!read more
Regis Gapaillard
Regis Gapaillard
01:30 05 Jan 18
I have done many online courses over the years and Kate's SEO course is one of the best ones. She has extensive knowledge about everything SEO and marketing, but the best part is that her courses are very practical and based on her own experience of what works. You can start implementing on day 1 and get quick results. I keep coming back to her videos to increase my knowledge and improve SEO results for myself and my clients. Thanks so much more
Gavin Hodgins
Gavin Hodgins
03:46 19 Dec 17
This is an unbelievably good course. I've followed Kate for a while before decided to take the plunge into the SEO recipe for success course, and I now only wish I had of done this sooner! The course itself is really well structured, there is a lot of amazing content that you get, plus the weekly coaching calls are wickedly good - they really helped me stay focused week to week to ensure I got through and did everything (almost) on time. I can now confidently run the SEO on my sites,, which is going to save me around $4k per annum - considering I paid less than this for the course in total, Im very happy with the return on my investment. Seriously, just go and do this course, you will not regret it. Thanks Kate, your an SEO rockstar!read more
Info | Craig Parry Photography
Info | Craig Parry Photography
00:17 18 Dec 17
I signed up for Kate Toon's SEO course so that I would feel more empowered when chatting to our web guys about our online presence and strategy, and to improve my own skills so that we could start implementing regular content myself. With each week building on the next, I found Kate's course easy to understand and highly beneficial. Not only did I learn about creating content the 'right' way, I've also learnt how to ensure our site is 'healthy' and has a good, solid foundation. There's loads of useful info and resources so the ability to dip back in and work through each step even after the course has ended is a bonus. Highly recommend. Thanks Kate!read more
Claire Gamble
Claire Gamble
12:19 12 Dec 17
I can fully recommend Kate Toon’s Recipe for SEO Success course. I’ve spent loads of time in the past reading articles and speaking to SEO ‘experts’, but apart from picking up a few tips here and there, I still didn’t feel that confident navigating my way around the vast SEO universe – especially the technical side of things. Kate’s course has been the answer to all my problems! It is so thorough, easy to understand and brings together everything in one place – without any nonsense or smoke and mirrors. I was blown away with how much amazing content and resources are included in the course. There’s so much more than I was expecting and I know I'll be revisiting the materials over and over more
Jasmine Andrews
Jasmine Andrews
04:23 12 Dec 17
Before I did Kate's course "The Recipe for SEO Success", I was offering half-assed SEO services to my web design clients. I sort of knew some of the steps to good SEO but didn't have a process to follow to ensure a consistently high quality outcome. Kate's course taught me a great process to follow, plus how to carry out each step thoroughly and for best results. She really knows her stuff and isn't stingy with sharing her years of experience with her students. I've enjoyed it so much that I somehow ended up registering for her Copywriting Conference because I trust Kate and her expertise so more
Alicia Kacar
Alicia Kacar
01:13 11 Dec 17
Kate Toon is the real deal. I've just completed the Recipe for SEO Success e-course, which is hands down the best course I've ever taken - and I've taken a few! Kate combines easy-to-follow lessons with loads of support, tools and resources. In a few short weeks, I've reduced the load time of my website by more than half, and made it to page 1 of Google for several of my keywords. I've even nabbed 2nd position for one particular phrase, which wasn't even on my radar before the course. Thanks Kate - you rock!read more
Stephanie Campanella
Stephanie Campanella
21:51 28 Nov 17
I've just done Kates course and she's spectacular. A real human teaching some awesome tech. Thank You Kate!!read more
Simon Mitchell
Simon Mitchell
22:57 12 Nov 17
Kate Toon's Recipe for SEO Success course offers a detailed (but incredibly easy to understand) insight into the world of SEO. I was a little unsure about making this investment, but considering the amount of information you get (plus lifetime access) it's actually extremely good value for money. I highly recommend the course for both SEO newbies and people who want to extend their skills in this more
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