SEO: Which is more important – content or links?

SEO: Which is more important – content or links?

This is a question that I get asked almost every day so who better to answer it than Mr Matt Cutts himself?

In this video Matt covers the following points:

  • Is it better to have exceptional links and mediocre content or exceptional content and mediocre links?
  • Can new sites with awesome content outrank more established sites with mediocre content?

If you can’t be bothered to watch it here’s a summary of what he says:

  • Google has to trade off between authority and topicality.
  • You want the site to be trustworthy but you need the site to be about what the user has typed in.
  • Have a well-rounded site.
  • Great content is the foundation of any good site.
  • Mediocre content won’t attract links.
  • Great content attracts great links naturally.
  • If you have great content, search engines will reflect the fact that you are interesting, important or helpful.

I know that, with this site (hopefully), good content has led to links and also a lot of traffic that has pushed me up the rankings.

My Matt Cutts Crush

It was late, I was tired and I’d been watching endless Matt Cutts Google videos when this thought occured to me…

Share your thoughts

Do you agree? Or have you found links beat content?

Did you like this post?

You might like my book ‘Confessions of a Misfit Entrepreneur | How to succeed despite yourself’ – buy it online here.





Want to have a chat?

If you need a Copywriter, SEO Consultant or Information Architect, then please contact me.

The Recipe for SEO Success
The Clever Copywriting School

SEO: Which is more important – content or links? was last modified: by
  • It depends upon whether you’re online to make money or you’re a serious writer. Content (quality of) is all I care about on my sites. The rest can be flushed down the toilet.

    • What if you’re a serious writer who needs to make money? Nah I hear you. I’m all about the content and take the ‘if you build it they will come approach’. So far so good.
      Thanks for commenting.

  • Kate and Matty, sitting in a cyber tree g-e-e-k-i-n-g!

    Seriously though, as someone who felt like wine corking out their own eyeballs at the beginning of 2012 for all the “top 5 ways to bore your audience to death but have shit hot SEO links” content floating around, I am pro content and pro the death of dippy, shippy tactics.

    The internet is a beautiful place and weeding out all the crap and bringing content to the fore is the best way to approach anything. We’re humans. We need story telling. Anyone who tells us otherwise is clearly not in touch with their actual brain.

    • Agreed Bek. I’ve always been pro content and have never actively gone after links (and God forbid purchased them). I write my posts for real, furry, smelly people! To help them get their brains around the wicked wonderful web world. Thanks for commenting. Hugs, Kate Cutts x

  • Pingback: 5 reasons why Single page websites are bad for SEO | Kate Toon Copywriter()

shares