This is a question that I get asked almost every day so who better to answer it than Mr Matt Cutts himself?
In this video Matt covers the following points:
- Is it better to have exceptional links and mediocre content or exceptional content and mediocre links?
- Can new sites with awesome content outrank more established sites with mediocre content?
If you can’t be bothered to watch it here’s a summary of what he says:
- Google has to trade off between authority and topicality.
- You want the site to be trustworthy but you need the site to be about what the user has typed in.
- Have a well-rounded site.
- Great content is the foundation of any good site.
- Mediocre content won’t attract links.
- Great content attracts great links naturally.
- If you have great content, search engines will reflect the fact that you are interesting, important or helpful.
I know that, with this site (hopefully), good content has led to links and also a lot of traffic that has pushed me up the rankings.
My Matt Cutts Crush
It was late, I was tired and I’d been watching endless Matt Cutts Google videos when this thought occured to me…
Share your thoughts
Do you agree? Or have you found links beat content?
Did you like this post?
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