SEO: Which is more important – content or links?

This is a question that I get asked almost every day so who better to answer it than Mr Matt Cutts himself?

In this video Matt covers the following points:

• Is it better to have exceptional links and mediocre content or exceptional content and mediocre links?
  
• Can new sites with awesome content outrank more established sites with mediocre content?
  

If you can’t be bothered to watch it here’s a summary of what he says:

• Google has to trade off between authority and topicality.
• You want the site to be trustworthy but you need the site to be about what the user has typed in.
• Have a well-rounded site.
• Great content is the foundation of any good site.
• Mediocre content won’t attract links.
• Great content attracts great links naturally.
• If you have great content, search engines will reflect the fact that you are interesting, important or helpful.

I know that, with this site (hopefully), good content has led to links and also a lot of traffic that has pushed me up the rankings.

My Matt Cutts Crush

It was late, I was tired and I’d been watching endless Matt Cutts Google videos when this thought occured to me…

Share your thoughts

Do you agree? Or have you found links beat content?

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