Case study: SEO Copywriting and Information architecture for the RTA

Case study: SEO Copywriting and Information architecture for the RTA

RTA Live Traffic NSW site goes live

Last year I spent several months as Digital Advisor to the RTA working on a new website RTA Live Traffic, which launched yesterday.thumbnail

The enhanced Live traffic NSW website provides real-time traffic updates to help you find out what’s happening on the roads right now and choose the best way to get where you’re going.

My involvement included:

  • Information architecture, creation of sitemaps and wireframes in conjunction with the RTA team.
  • Creation of functional specification documentation.
  • SEO review, strategy and keyword generation.
  • Design review.
  • Full site SEO copywriting.
  • Social Media advice and guidance.

This was an extremely complex and sometimes challenging project, but enjoyable due to the lovely team at RTA. I think the end result is fantastic. If I had a car, I’d be using it!

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If you need a Copywriter, SEO Consultant or Information Architect, then please contact me.

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