Case study: Samboy Chips Video Script and copy

The new Samboy Chips (that’s crisps to us English folk) ‘WIN THE UTE & THE LOOT’ competition is now live.

Working with Sydney digital agency, Pusher, I wrote the copy for the website and emails, as well as a fun script for the RACE-A-MATE challenge. The script was written from a concept by Craig Bailey the Creative Director and voiced by an actor chum of mine Peter McAllum.

Here’s what Craig had to say about the project:

“I have known Kate for many years as a colleague and as a freelance creative resource. She has an excellent understanding of all aspects of digital strategy and implementation, a brilliant writing brain and a sense of humour that is second to none. I have no hesitation using Kate for any creative campaign.”

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