How to write readable copy

How to write readable copy

Have you ever read a blog post and thought, “What a lot of pseudo-intellectual gobbledygook!” Was it packed with lots of long words and endless sentences?

When writing copy, it’s easy to get carried away and create a whole heap of hard to understand nonsense. If you’re not careful, you’ll end up with difficult to read, overlong sentences and super long words with stacks of syllables.

So here’s a few neat ways to ensure your copy is as ‘readable’ as possible.

Choosing the right reading level for your copy

It’s vital to consider your audience’s literacy level, especially if you’re marketing in Tasmania, where according to a government report (which has since disappeared from the interwebs).

“49% of adult Tasmanians (174,000 people) do not have the basic skills needed to understand and use information from newspapers, magazines, books and brochures.”

Obviously you don’t want to aim so low that your copy reads like a ‘Spot the Dog’ book, but perhaps you don’t want to appeal only to University types either.learn-copywriting-courses

Is your copy readable?

Here are a few tests you can conduct to see if your copywriting cuts the mustard:

The Flesch Reading Ease test

The Flesch Reading Ease test rates copy on how appropriate it is to a given age group.

It uses a complex formula to give you percentage scores which translate as:

Score Audience
90–100% Easily understood by an average 11-year-old student
60–70% Easily understood by 13- to 15-year-old students
0–30% Best understood by university graduates

It’s often said that most national newspapers are written to be understood by the average 11 year old, which means you need a Flesch score of 90% plus.

This article scored 55% before I went back and edited it to remove long words and long sentences. Now it’s 66%, so if you’re over 13 hopefully we’re all good.

There are several other readability indexes, each using a different mathematical formula to work out the reading level of your copy, including:

Free readability calculators

Unless you have a lot of free time, a good calculator and a degree in Mathematics, it’s probably easier to use some of the great free tools online. Here are a few that I use:

Scribe

Comes with a Flesch score (as well as lots of clever SEO stuff). If you’re using WordPress, it’s as easy as installing the plug-in and clicking the assess button after writing each post.

Added bytes

Gives you your score, but also the relevant US school grade for your article.

Online Utility

Although the results are laid out in a rather ugly format, this tool also provides you with: the number of words, sentences, characters per word, syllables per word and average number of words per sentence.

Did you like this post?

confessions of a misfit entrepreneur with Kate Toon

You might like my book ‘Confessions of a Misfit Entrepreneur | How to succeed despite yourself’ – buy it online here.




Want to have a chat?

If you need a Copywriter, SEO Consultant or Information Architect, then please contact me.

The Recipe for SEO Success
The Clever Copywriting School

How to write readable copy was last modified: by
shares