If you’ve just written a copy deck for your website, this little checklist might be useful.
I’ve pulled together some simple questions you can ask yourself after your copy is completed.
It’s not an exhaustive list and of course there are heaps of other factors to consider, but it should get you started.
A note on SEO: Since the advent of the Google Panda and Penguin algorithm updates, many consider that keyword saturation is not as vital as it used to be. So while I don’t advocate keyword stuffing, it’s simple common sense that if you’re writing about Edam cheese, you’re going to need/want to use ‘Edam’ and ‘cheese’ in your header, body content and so on.
Over to you
What do you think of the checklist? What other questions do you ask yourself to sense-check your copy?
Did you like this post?
You might like my book ‘Confessions of a Misfit Entrepreneur | How to succeed despite yourself’ – buy it online here.
Want to have a chat?
If you need a Copywriter, SEO Consultant or Information Architect, then please contact me.