Financial services copywriting

When it comes to financial services copywriting, you won’t find a more experienced writer in Australia.

I’ve worked with three of Australia’s top banks (ANZ hasn’t called yet but I’m sure they will one day) and several international credit card brands, along with insurance companies, accountants, financial consultants, financial services brands and credit unions.

I’ve written about a huge range of subjects, including home loans, stocks and shares, treasury services, financial regulation, derivatives trading, foreign exchange, equity execution, trade finance and so much more. You could say I’m a finance geek.

Why financial services copywriting is different

From a copywriting and SEO point of view, you’d be hard pressed to find a more competitive industry. With so many major brands vying for Google’s top spot, you need expert, creative, conversational copy that helps you target the right customers.

My approach to financial services copy

While financial copy is highly regulated (oh the horror of sending perfect prose to the legal department), it’s relatively easy to write compliant copy that’s conversational, builds your brand and creates stronger customer relations.

The financial services copy I write is:

  • Jargon-free:I explain the acronyms and use plain English to ensure your readers don’t need a dictionary and a degree to understand what you mean.
  • Compliant: I understand the rules, regulations and requirements of the finance industry.
  • Conversational: Think it’s hard to make your financial brand approachable? Think again. I start creating that warm, loyal relationship from the first paragraph.

Working with me, you get all the benefits of using a big advertising agency, without the overheads and exorbitant price tag.

My financial services copy client list

I’ve helped oodles of banks, insurers, financial advisers and wealth managers cut the financial gobbledegook and win more business. Here’s just a sample of my experience.

Just a quickie:  The content I created for these clients may not be live, or may have been fiddled with after I supplied it. If you’d like to see original samples of my work get in touch.

  • Agility Finance
  • Compare Insurance
  • FIIG
  • Liberty Financial
  • School Fee Finance
  • A Statement of Account

Financial copy I can help with:

  • Advertising campaigns
  • Articles
  • Annual reports
  • Brochures and flyers
  • Customer or client letters
  • Direct marketing
  • Editing and proofreading
  • Electronic Direct Marketing (EDM)
  • Infographics
  • Product disclosure statements
  • SEO copywriting
  • Website copy
  • Whitepapers

“We recently engaged Kate as an SEO Consultant for ADCU. She provided us with an SEO status report, keyword analysis, technical audit, SEO copywriting guidelines and a comprehensive SEO strategy. We were more than happy with the quality and speed of her work, which came in within the agreed budget. I would definitely use Kate again and recommend her to others in the industry.”

Christina Imada

Marketing Manager, ADCU

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I'm Kate Toon

I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.

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