If you’re wondering why you should use me for your next project well, hopefully my portfolio will help persuade you.

Here are some examples of web copywriting, SEO copywriting, advertising copywriting, SEO consultation and information architecture projects that I’ve completed along with testimonials from happy clients.


Check out my gallery of screen shots from previous projects.


Review some samples of my previous work.

Case studies

Read about previous projects for smashing clients.

Check out my clients


Samples of work completed for advertising agencies in Australia as a freelance or contract copywriter.


Although I can’t drive, I do like writing about cars and the automotive industry in general.

Big brands

I’m proud to have worked with some of the world’s favourite brands, everything from cameras to clothing and from dog food to furniture.


Want engaging, SEO friendly ecommerce copy that really sells your products? That’s what I do.


I love all things to do with learning. Check out some of my recent college, study and education clients.


I guess you could say that financial copywriting is my niche. I’ve certainly done my fair share of writing for some of Australia’s top banks, several international credit card brands as well as insurance companies and credit unions.


Writing for government, federal and council run websites involves understanding the particular communications rules and regulations required for each institution.


Writing specialist health related copy is one of my primary skills, it requires an understanding of medical jargon as well as the ability to communicate complex issues in a warm and engaging way.


Australia heavily regulates the way lawyers and law firms communicate with their customers, especially in the area of personal injury.


Recruitment is a super competitive industry so writing copy that works is even harder. Check out some of the recruitment businesses I’ve worked with.



Small business

As a small business owner myself I understand how important good digital copy can be.

Technology and Telecoms

I’m a first class expert when it comes to turning geeky terminology into digestible and engaging content for consumers.


Here are just some of my clients from the travel industry, including resorts, hotel finding services, airlines, corporate travel and Australian tourism.

“Professional, knowledgeable and approachable, Kate is basically awesome at what she does. I highly recommend her services.”

Hani Alex Omran

Principal, HPBrokers

“We’re launching our new website and needed a copywriter to help polish our copy and ensure it was SEO friendly. I found Kate via a Google search and was impressed by her speedy reply and understanding of our brief. Kate really knows her stuff and working with her has been fun and easy!”

Louisa Stylian

Marketing and Communications Manager, The University of Sydney

Want to chat?



I'm Kate Toon

I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.

Buy my book
Listen to the Podcast

I'm ready and waiting

Work was last modified: by