At the 2011 AIMIA awards, a campaign I worked on picked up a “Highly Commended’ in the category of ‘Best use of
Social Media, Word-of-Mouth or Viral’.
Of course, people say that awards don’t matter, that ‘it’s the taking part that counts’. But let’s be honest; winning something shiny feels just great.
My last advertising award was way back in 2000 – a Caples Award for copywriting and production on a Commonwealth Bank Australia banner – so it’s nice to have something new to show off about.
It’s all thanks to Craig Bailey, the Creative Director at Pusher, who invited me to help out with the copy for the Samboy Win a Ute and Loot competition. I developed the copy for the site and the racing car video with Craig.
Credits are as follows:
- Creative Director: Craig Bailey
- Art Director: Brett Walsh
- Copywriter: Kate Toon
- Director / Editor: David Doyle
- Developers: Dave Hovey, Luke Shreur
- Executive Producer: Kiri James
- VO: Peter McAllum
If you’d like to see more then check out the case study on Pusher’s website or review the live campaign.
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