A client asked me yesterday how often they should be updating their blog, so I thought I’d share my thoughts.
Having a blog can be a big responsibility. Once you get any kind of following, your readers will expect you to update your blog frequently with interesting content. However, some days, frankly, it’s hard to think of anything particular interesting to blog about.
How often you update your blog or news section will also depend on the length and the depth of your blog post. While a personal opinion piece or diary entry can be knocked up in a few minutes, a well-planned article, with references, useful links, etc. can take much longer, so the quality versus quantity argument comes into play.
With my blog, I try to post interesting and useful articles about copywriting, SEO, and information architecture. My aim is to help people understand the web, but also to drive traffic to my site and boost my search ranking for my chosen keywords, e.g. ‘Copywriter Sydney’. The site is primarily a way to promote my services as a web copywriter, so if I’m busy with ‘real’ work, I tend not to blog as much. As with all small businesses, the focus has to remain on revenue generating activities and that’s fair enough.
Google loves sites that are frequently and regularly updated. They also prefer consistency – one blog post a week is better than nothing for months then five posts in one day. Readers too, will appreciate a little predictability, so in an ideal world you should decide to blog, say, once a week (on a particular day) and stick to it.
Whatever you choose, it’s a good idea to use something like Feedburner. Feedburner automatically sends out notifications for each new blog post to registered users. That way, if you slip from your schedule, your really keen readers will still hear about your latest blog.
So, in short, how often you update your blog is entirely up to you. There are no hard and fast rules. Super bloggers might manage twice a day, but at the very least aim for twice a month (otherwise what’s the point of having a blog at all?!)
My rule is, that if I have nothing to say, I say nothing. Which occasionally means ‘blog silence’ on Kate Toon.com.
Life’s stressful enough as it is without adding blog guilt.
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