Getting to know your colon

Getting to know your colon

Shove a few colons in your copy and it really looks like you know what you’re doing; use them incorrectly and you can look like a right flump.

Semi-colons (;)

Semi-colons should be used to mark a pause longer than a comma and shorter than a full stop. Don’t overdo them.

Use them to distinguish phrases listed after a colon if commas will not do the job clearly.

Example: They agreed on only three points: he should do the recycling; she should do the washing up; and that they were a very dull couple.

Colons (:)learn-copywriting-courses

1) Use a colon “to deliver the goods that have been invoiced in the preceding words” (Fowler). For example: They
brought presents: rollerblades, piglets and a packet of cheesy crisps.

2) Use a colon before a whole quoted sentence, but not before a quotation that begins in mid-sentence. She said: “It will never work.” He retorted that it had “always worked before”.

3) Use a colon for antithesis or contrasts. Fat dog: thin cat.

Smiles 🙂 ;-(

Colons also come in handy when trying to add expression to boring texts and emails. Simply make an oh-so-amusing smiley face that says, ‘I’m not as boring as you think. Look! I added a smiley face to my tedious email to prove it.”

Try to refrain from doing this, as it’s neither big nor clever.

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