Copywriting

Are you drowning in copy?

Everyone thinks they can write good copy. After all, we can all speak English and our spelling isn’t that bad so, yeah, writing copy should be a doddle. Right?

Well, sadly, no. There’s a huge difference between being able to put one word in front of another and being able to write compelling, engaging, interesting copy that really sells a product. Copywriting that knocks your socks off!

I have many years of copywriting experience working with companies large and small including:

• Branding documents and tone of voice style guides
• Websites
• Online content and blog posts
• Video scripts
• Print and press advertisements
• Online advertising campaigns
• Emails and newsletters
• Mobile advertising campaigns
• Press releases
• Direct Mail pieces
• Brochures and sales documentation
• Event pieces

I specialise in three core areas:

• Advertising copywriting – creating clever, compelling ad ideas that not only sell your brand but engage your customers.
• SEO copy – copy that has been especially written to appeal to Search Engine Spiders and push your site to the top of the natural listings.
• Email best practice copy – copy that adheres to all the rules and regulations of email distribution as well as applying best practice thinking to get the click-though rates you need.

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