Case study: Copywriting for Westpac

Case study: Copywriting for Westpac

I recently worked on the  Westpac Savings promotion site.

The micro site promotes a nifty little competition asking users to enter a great savings tip (and open a savings account) for the chance to win $1000.

I’m responsible for the digital copywriting on this job along with a touch of information architecture, working in partnership with the team at Bullseye. I’d worked with several of their clients (including Westpac, Coca-Cola and Real Insurance) for the last six months.

Now I’ll blow my own golden trumpet by listing a few nice things the Bullseye team have said about me:

Kate is such a great writer and in the online space is bloody rare. She is truly an expert in SEO learn-copywriting-coursesand really knows how to write copy that drives traffic to your site or landing page. She’s very professional and not precious, she contributes to ideas and makes recommendations that are based around sound business decisions. I’ve worked with Kate on a number of jobs and each time she comes back on time and the copy is crafted for each job she is given. For me personally I know if I give her the job then I know it will be done well and or time, she takes a lot of pain and anxiety from me and she always delivers on getting the copy just right. I work with her every time and like her copy, I know I’ll get the results.”

Kevin Ferry Creative Director

“Kate is an excellent digital copywriter with an eye for detail especially when it comes to optimizing for search. Kate’s understanding of how agencies and clients operate has ensured the projects we have worked on run smoothly, to time and budget. She has a refreshing approach often including things others miss such as META keyword and description data. Having flexibility in working hours has also been critical when working to deadline. I would highly recommend Kate if you are looking for a savvy digital copywriter.”

Claire Cooper, Senior Account Manager.‎

“Kate is a dynamic and creative copywriter and SEO specialist. Kate offers a proven depth of experience and expert understanding of digital creative and technical processes, this is highlighted in the professional and friendly manner with which Kate carries out her work, which is first-class every time. It’s a pleasure working with Kate and would I highly recommend her for any future work.”

Brent Whittington, Client Services Manager

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