Copywriting FAQs

If you have questions about copywriting, check out the answers below:

Who the heck are you?

A: I’m Kate Toon, SEO Copywriter, SEO Consultant and Information Architect! If you want to know more about me, check out my About page or view my Linkedin profile or come hang with me on Google+.

Where are you?

A: I work out of an office in Newtown Sydney, but live in the sunny Central Coast of NSW.

What is copywriting?
A: Copywriting generally means writing words for a promotional or marketing purpose. A copywriter could write your adverts, press releases, brochures, websites, emails, whitepapers, case studies, video scripts, your LinkedIn profile, blogs, or even your Facebook status updates.

Awesome copywriting ensures that the benefits of your product or service are clear and compelling and drives them to take action – whether that’s signing up to your mailing list or buying your products and services.

What is SEO copywriting?

A: SEO copywriting stands for Search Engine Optimised copywriting, and is the process of carefully writing your copy to ensure it’s keyword saturated, on brand and also engaging and interesting for the user.

Read more in this article.

Is copywriting anything to do with copyright?

A: No, copyright refers to legal ownership of a document and is not related to copywriting.

What is your copywriting experience?

A: I’ve been writing copy professionally since I started working in the advertising industry back in 1995. I started out writing for Marks And Spencer in the UK, and since then have written for countless big brands and small businesses. I can write anything from a press release, brochure or email, right up to monster websites (the largest copy deck I’ve produced included over 300 pages of carefully crafted SEO copy!)

What are your copywriting specialities?

A: I specialise in writing Search Engine Optimised (SEO) copy that’s carefully crafted to ensure you a prominent placing in the natural search listings. I also have extensive experience of creating engaging and compelling email copy from working for several years with major brands such as O2 (in the UK) and Symantec here in Australia. My specialities are B2B (business to business) and website copywriting.

How much does it cost?

A: I have a very reasonable set hourly rate for copywriting, and I will give you a comprehensive quote BEFORE we start. I will stick to this quote come what may, so, there’ll be no nasty surprises for you at the end of the project! Compared with other Sydney copywriters, my rates are somewhere in the middle of the range.

Do you require a deposit?
A: I ask for a deposit of 50% before I start your copywriting project. The balance is payable 2 weeks after delivery of the first draft.
What does your price include?

A: I’ll provide you with a detailed estimate that outlines EXACTLY what my cost includes. I’ll break it down so you can see the cost of each individual item. Basically, my end price includes everything I need to write your copy, plus meeting and chat time, research, writing time, amends and proofing. One of the things my clients like best about working with me is the clarity they get on price.

How many changes can I make to your copy within the cost?

A: I provide you with three rounds of copy to review. The first I call a Skeleton Draft. This includes the bare bones of your copy, guidelines, copy rules, keywords (if the copy is for a website), plus details of content for each of the pages in the brief. After this, you’ll receive two more drafts, and you can comment and revise each of these. At final draft stage, I have the copy proofread by an external proofreader.

Can you write for my specific industry?

A: Over the years, I’ve written for all types of clients, from finance to law, medical, industrial, technology and many more. You can check out some of my selected clients here . But even if your industry is new to me, don’t worry, I’ll quickly get to grips with it’s unique complexities. That’s what separates a great copywriter from just a good copywriter: asking the right questions to ensure I truly understand not only your industry, but also your brand and your clients.

Can we meet?

A: Face-to-face meetings are not usually required unless you’re briefing a very large project. Generally, we can manage everything over the Internet, by phone and via Skype.

I’m in another country; can you still write my copy?

A: Yes! I work for clients around the world, including the USA, UK, Australia, New Zealand, Singapore, Italy, Denmark, Germany and many more!

When the copy is written, can we fiddle with it?

A: As soon as you pay the final invoice, the copy I have written for you is officially YOURS! You can do with it what you wish. Part of the service I offer is to help you learn how to write great SEO-friendly copy yourself, so that you can maintain your own website without having to pay a copywriter!

How long will it take to write my copy?
A: This totally depends on how much there is and how booked up I am. Again, once we agree on a cost for the job, I’ll provide clear and definite deadlines for each stage. As a project manager, I know how important it is to stay on track with timings, and because of this, I guarantee my deadlines. A single page of say 300-400 words could be completed in 1 or 2 days if you are able to supply the content upfront.

Please get in touch and I’ll provide an indicative timeframe once we’ve discussed your job.

Do you also do editing?

A: Yes! Often my clients find it more affordable to write their own copy, and then I simply edit their work.

There are so many copywriters in Sydney, why should I choose you?

A: Great question! You should choose me because, not only will you find working with me enjoyable and educational, you’ll end up with engaging, SEO-friendly copy at a price you can afford. 90% of my work comes from referrals, and I have a stack of lovely testimonials from previous clients. They’re happy and I think you will be too.

How do I know if you’re a good copywriter?

A: If you’re still not convinced, read this article about how to choose a good copywriter.

‘10 questions to ask when hiring a web copywriter’:

What now?

A: Give me a call or drop me an email via my contact form. I’m always happy to have a chat about your project, and even if we don’t end up working together, I’m willing to pass on a few useful tips!

Want to chat?



I'm Kate Toon

I’m an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I’m ready to help you.

Love and feedback

Stevie Dillon
Stevie Dillon
19:21 12 Feb 18
Thanks Kate for your Wordpress for SEO course, it was super helpful in building my Wordpress website and your extra assistance was more
Cathy Devlin
Cathy Devlin
11:14 24 Jan 18
I recently started Kate's Recipe for Success course and cannot recommend it highly enough. Kate cuts straight to the point on how to improve your SEO in easy to follow, actionable steps and provides amazing support and guidance to all questions from members in the group. Her knowledge is up to date, relevant and she has a great sense o humour to make the course fun too. Thank-you Kate!!read more
Dierdre El
Dierdre El
07:33 23 Jan 18
If the thought of your business staying the same makes you feel sick to your stomach - you need to do Kate's course. You owe it to yourself to learn from the very best in SEO. I recently completed Kate Toon's Recipe for SEO Success Course, and it was without doubt, the best thing I've EVER done for my business! After a few short weeks of implementing Kate's teachings, I watched my rankings dramatically improve in Google search results for my chosen keywords, and also obtained a top spot in the local pack and knowledge graphs. Previously, the majority of my new clients came from referrals but they're now coming from Google. Website traffic is also increasing daily, which is a direct result of what Kate teaches you to implement. A non-jargony course that's easy to understand and thoroughly enjoyable to complete, Kate's incredible support and sense of humour is a winning combination for any business. I cannot recommend Kate's courses highly enough! Thanks Kate, you're a bl**dy good egg!read more
Regis Gapaillard
Regis Gapaillard
01:30 05 Jan 18
I have done many online courses over the years and Kate's SEO course is one of the best ones. She has extensive knowledge about everything SEO and marketing, but the best part is that her courses are very practical and based on her own experience of what works. You can start implementing on day 1 and get quick results. I keep coming back to her videos to increase my knowledge and improve SEO results for myself and my clients. Thanks so much more
Gavin Hodgins
Gavin Hodgins
03:46 19 Dec 17
This is an unbelievably good course. I've followed Kate for a while before decided to take the plunge into the SEO recipe for success course, and I now only wish I had of done this sooner! The course itself is really well structured, there is a lot of amazing content that you get, plus the weekly coaching calls are wickedly good - they really helped me stay focused week to week to ensure I got through and did everything (almost) on time. I can now confidently run the SEO on my sites,, which is going to save me around $4k per annum - considering I paid less than this for the course in total, Im very happy with the return on my investment. Seriously, just go and do this course, you will not regret it. Thanks Kate, your an SEO rockstar!read more
Info | Craig Parry Photography
Info | Craig Parry Photography
00:17 18 Dec 17
I signed up for Kate Toon's SEO course so that I would feel more empowered when chatting to our web guys about our online presence and strategy, and to improve my own skills so that we could start implementing regular content myself. With each week building on the next, I found Kate's course easy to understand and highly beneficial. Not only did I learn about creating content the 'right' way, I've also learnt how to ensure our site is 'healthy' and has a good, solid foundation. There's loads of useful info and resources so the ability to dip back in and work through each step even after the course has ended is a bonus. Highly recommend. Thanks Kate!read more
Claire Gamble
Claire Gamble
12:19 12 Dec 17
I can fully recommend Kate Toon’s Recipe for SEO Success course. I’ve spent loads of time in the past reading articles and speaking to SEO ‘experts’, but apart from picking up a few tips here and there, I still didn’t feel that confident navigating my way around the vast SEO universe – especially the technical side of things. Kate’s course has been the answer to all my problems! It is so thorough, easy to understand and brings together everything in one place – without any nonsense or smoke and mirrors. I was blown away with how much amazing content and resources are included in the course. There’s so much more than I was expecting and I know I'll be revisiting the materials over and over more
Jasmine Andrews
Jasmine Andrews
04:23 12 Dec 17
Before I did Kate's course "The Recipe for SEO Success", I was offering half-assed SEO services to my web design clients. I sort of knew some of the steps to good SEO but didn't have a process to follow to ensure a consistently high quality outcome. Kate's course taught me a great process to follow, plus how to carry out each step thoroughly and for best results. She really knows her stuff and isn't stingy with sharing her years of experience with her students. I've enjoyed it so much that I somehow ended up registering for her Copywriting Conference because I trust Kate and her expertise so more
Alicia Kacar
Alicia Kacar
01:13 11 Dec 17
Kate Toon is the real deal. I've just completed the Recipe for SEO Success e-course, which is hands down the best course I've ever taken - and I've taken a few! Kate combines easy-to-follow lessons with loads of support, tools and resources. In a few short weeks, I've reduced the load time of my website by more than half, and made it to page 1 of Google for several of my keywords. I've even nabbed 2nd position for one particular phrase, which wasn't even on my radar before the course. Thanks Kate - you rock!read more
Stephanie Campanella
Stephanie Campanella
21:51 28 Nov 17
I've just done Kates course and she's spectacular. A real human teaching some awesome tech. Thank You Kate!!read more
Simon Mitchell
Simon Mitchell
22:57 12 Nov 17
Kate Toon's Recipe for SEO Success course offers a detailed (but incredibly easy to understand) insight into the world of SEO. I was a little unsure about making this investment, but considering the amount of information you get (plus lifetime access) it's actually extremely good value for money. I highly recommend the course for both SEO newbies and people who want to extend their skills in this more
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