How to build the perfect email: Strategy

How to build the perfect email: Strategy

I’m sure that barely a day goes by when you don’t check your email. Electronic Direct Mail (eDM), as some old-school folk describe it, has become an integral part of how we conduct business, socialise with friends, shop, bank and interact with the world. It’s crucial...
How to cut back your copy

How to cut back your copy

Look, I love me some words. Love ’em. I like long ones, short ones, difficult to spell ones and rude ones. But sometimes you have to STEP AWAY from the word pot. Yes, put down that word and move quietly away. Because some words add nothing but length to your copy....
How to write great SEO copy

How to write great SEO copy

People are arguing right now about just how important keyword saturation or keyword density is to improving your search ranking. While it may not be the number one factor in winning the Search Engine Optimisation (SEO) battle, it’s definitely worth giving keywords a...
My top five QUICK SEO FIXES

My top five QUICK SEO FIXES

There are, of course, a million things you should be doing to keep on top of your Search Engine Optimisation (SEO) strategy. However, sometimes it all feels a bit overwhelming, doesn’t it? Let’s keep it simple. Here are (in my humble opinion) the five most important...