Corporate headshots: Does your image matter?

Corporate headshots: Does your image matter?

Reading Time: 4 minutesCorporate headshot photographers would have us believe that without a professional portrait on our websites our businesses are doomed to fail. I’ve never really believed that, but lately I’ve been wondering – when it comes to small...
Do you suffer from Facebook Envy?

Do you suffer from Facebook Envy?

Reading Time: 3 minutesThere’s this woman on Facebook who makes me turquoise with envy. Her timeline is packed with shots of her happy family, throwing parties, walking on the beach, baking cakes. Then there are the selfies of her and her husband ‘so in love’, the...
Pucker up for International Kissing Day

Pucker up for International Kissing Day

Reading Time: 2 minutesSo, apparently Saturday 6 July is International Kissing Day. Bugger knows who decides these things. Is there a super computer somewhere pumping out inane holidays like Secretaries’ Day and Aunties’ Day? Or perhaps the card making companies got...
The shocking truth about my branding

The shocking truth about my branding

Reading Time: 3 minutesSo, the kind folk at Flying Solo asked if I’d contribute to an article about how to make people love your brand. The first question they asked, was, unsurprisingly, ‘What do people love about your brand?’ I was stumped. Do I even have a brand?...
Are you attractive enough to star in your business video?

Are you attractive enough to star in your business video?

Reading Time: 4 minutesor why video content is the future (whether you like it or not) It’s simple: video is awesome. Not only does it increase engagement, it adds precious minutes to your ‘time on site’ totals and can be a great way to break up content-heavy pages....
Yikes, a new competitor!

Yikes, a new competitor!

Reading Time: 2 minutesSo last week I spotted a new kid on the Sydney Copywriter block She’s ranking right behind (and sometimes ahead) of me. Her site looks awesome. She has the same sort of voice as me and offers similar services. Did I panic? Did I worry that...