How my vagina helps me write better copy

How my vagina helps me write better copy

Reading Time: 3 minutesHi, I’m Kate. I’m a copywriter and Search Engine Optimisation (SEO) consultant. Oh, and I’m also a woman. How my vagina helps me write better copy. #copywriting #copy Click To Tweet My womanness is not something I shout from the roof tops. Okay,...
The one thing every soloist needs

The one thing every soloist needs

Reading Time: 3 minutesYou’ve decided to go it alone and be your own boss. You’ve sorted out your ABN, have someone working on your logo, found a bookkeeper and a copywriter. You’ve even invested in some sexy stationery and a pot plant. But there’s one thing that’s...
Crappy clients: How to spot, avoid, manage and fire them

Crappy clients: How to spot, avoid, manage and fire them

Reading Time: 8 minutesThe business gurus give us plenty of advice on how to win more clients. But knowing how to avoid certain clients is just as important. Crappy clients can be a huge drain on your time, finances and emotions. So in this article I’ll show you how...
Riding the business rollercoaster

Riding the business rollercoaster

Reading Time: 4 minutesOr coping with the ups and downs of running a business I’ll admit it’s been a tough couple of months. I fired a difficult client and took a gigantic financial hit. I’ve had issues with competitors and copycats and I’ve faced some fairly harsh...