LOOKING FOR AUSTRALIA’S FAVOURITE SEO eCOURSE? GO HERE >
What would child you think of adult you?

What would child you think of adult you?

We’ve all got one. That friend who relentlessly posts inspirational quotes and soul searching questions on Facebook. Most of the time, they make you want gag, cringe or scream but occasionally, one manages to tweak a nipple of interest. Such as the one that said: What would the child you once were think of the adult you have become? Hmmm. My instant reaction was ‘not much’, but I thought I’d delve deeper. Starting at seven: what would a seven-year-old mini me think of me now at an ancient 41? What would child you think of adult you? #innerchild #soulsearching Click To Tweet Me at seven Well in my experience, seven-year-olds are shallow little buggers and tend to judge largely on appearances and whether or not you like princesses. So as seven-year-old me hid behind her fringe and acted shy, I’d probably be thinking, ‘She looks a bit like mum’ (obviously), ‘cool t-shirt’ and ‘look at all those wrinkly bits around her eyes.’ After twenty minutes or so of hanging out with me, I reckon adult me would be ‘in’ with child me. I can play the recorder with my nose, hoola hoop, make up pretty awesome rude lyrics for pop songs and draw fairies/pirates on request, all these things that would hugely impress the seven year old me. Adult me is always willing to wedge myself into the swings at the playground, happy to blow up balloons, pretend to be an astronaut and share my Smarties. Yes, I think seven year old me would be an easy win. Back then, I didn’t have any concept that I would become an...
Why changing your name could be bad for business

Why changing your name could be bad for business

This post is NOT just for women. It’s also for anyone planning on marrying a female, or who has a sister, daughter or friend. Okay, let’s talk about pros. Changing your name is a tradition, and it’s nice to share a family name with your partner and your offspring. And if your last name is something embarrassing like ‘Titts’ or ‘Buttwangle’, or an impossible-to-spell ten-syllable nightmare, changing it to ‘Smith’ might be a welcome relief. But – and it’s a big but – changing your name is bad for business. Why changing your name could be bad for business #business Click To Tweet Here’s why:  The cost: You’ll need to update your business cards and any other printed material.  The time: Think of the hours you’ll spend updating your: “Whatever juice you’ve built up for your maiden name will slowly decline, and it may take several months for your new name to rank.” Website (let’s hope you don’t have an eponymous domain name like me) Social media profiles (Facebook, Linkedin, Twitter, Youtube etc.)* Directory listings Forum profiles Gravatar details The hassle: You’ll have to change your bank account, credit card, driver’s licence, Medicare card and a host of other government and finance-related records. The loss of reputation: According to a study in the Netherlands, clients will take women who change their name less seriously. Participants thought that a hypothetical woman who took her husband’s surname was “more caring, more dependent, less intelligent, more emotional, less competent, and less ambitious in comparison with a woman who kept her own name.” The loss of Author Rank: At the moment there’s no way to link one name to another in...
My new copywriting podcast

My new copywriting podcast

I’m super excited to announce my new copywriting podcast is now live. It’s a collaboration with the flame-haired lovely that is Belinda Weaver – of Copywrite Matters fame – and if you’re into learning about anything to do with writing or copywriting, I think you’re going to love it.   Check out the Hot Copy Podcast: A copywriting podcast for copywriters. #copywriting @hotcopypodcast Click To Tweet   What is the Hot Copy Podcast? The Hot Copy Podcast is a copywriting podcast for copywriters (who like copy and copywriting and being copywriters 😛 ). In each episode, our goal is to share the secrets of successful copywriters (like our good selves) including: Easy to implement copywriting techniques, tips and tricks Specific copywriting training for content marketing, emails, direct mail, advertising and more The nuts and bolts of running a successful copywriting business Practical advice on how to find customers and manage clients Tools and resources we love to use We’ll also be doing interviews with other successful copywriters (our first one with Glenn Murray, just went live today). If you want to check it out right now – head over to iTunes, Stitcher, or visit the Hot Copy Podcast website. How did you get started? Okay, I have to be 100% honest and admit that the Hot Copy Podcast was not my idea. All the credit is due to Belinda. In fact, before we started the podcast I was a bit vague about what they actually were (and I’d never listened to one). Belinda and I met in San Francisco (as you do) a few months back, and she mentioned the...
You’re a success. What next?

You’re a success. What next?

Or, how to cope with the good times Here I am, heading into the sixth year of running my own business, and things are going swimmingly. I have quality enquiries coming in every day. My cashflow is steady, and my income and profits are increasing nicely each year. My clients are happy and returning for more. I’ve overcome the challenges of creating a niche in a crowded market. I’ve managed to balance the whole mum/work thing. I’ve been through some serious business storms and weathered them well. In fact, I’ve made pretty much every mistake in the book and learned from them. I should be happy, right? I should be patting myself on the back for a job well done? But the truth is – I’m not happy. You see, the thing is, that smooth sailing is just that, smooth. And smooth isn’t particularly exciting. It’s comforting, yes; it’s easy, yes, but interesting? Not really. I’m in somewhat of a business rut. I can’t help thinking ‘what next’ – and drawing a blank. I’m unsure how to keep the energy and excitement flowing in my business, so I thought I’d chat to some other successful business people about how they keep engaged and happy in their work: Melanie Miller, founder of The Profit School and the How to Create Your First Online Business eCourse, who has been in business for five years this month. Glenn Murray, one of Australia’s leading copywriters, and owner of Divine Write, who has been in business for thirteen years. Natasha Vanzetti a Discovery Coach, who has been in business five years.   Rebekah Lambert, founder of Unashamedly Creative and...
The perfect backyard office: my story

The perfect backyard office: my story

Creating my dream Tooncave I’ve always craved my own space—a little hideaway from the world, a place to write and think and eat Crème Eggs without judgement. My very own Tooncave. Recently I took the plunge and purchased a backyard cabin.  In this post I’ll tell you the companies I used to make it happen, my budget, my challenges, and show you the end result. The perfect backyard office: my story #backyardcabin #Tooncave Click To Tweet   How it all started My husband and I both work from home and share an office. Sometimes it’s nice to have him with me all day. But generally we annoy the crap out of each other, and I often even find the sound of him breathing irritating. I considered renting an office with my friend Adri, who runs a fabulous company called Adri’s Shop (and makes all my famous SEO cookies). But the ins and outs of council permits and the expense put me right off. I considered buying a vintage caravan and parking it in the driveway. I considered converting the loft. (Wow, how expensive is that?) But in the end I decided a backyard office was the way to go..   Finding best backyard cabin company I did a lot of research into backyard cabins, comparing quality, price and service. In the end I chose Cabin Kits Galore. Here’s why: I liked how they were honest and upfront with their pricing. Pretty much everyone else made me jump through several hoops before they’d give me a price. I was a little unnerved about them being so much cheaper than their...
6 sexy Valentine’s day gifts for copywriters

6 sexy Valentine’s day gifts for copywriters

Are you romantically involved with a writer? Well, let me start by saying how sorry I am. I find us to be a self-involved, nitty-picky bunch of introverted geeks (a sweeping generalisation I know, but it sure applies to me). So you’re obviously a kind-hearted and patient creature. If you do have a wordsmith in your house / bed / booty call list, then you’re probably pondering what to purchase them for passion day. So here’s a quick list of lettery love tokens for the word herders in your life. And yes, I know that’s it’s actually too late to order any of this stuff. But you could get them something rubbish like roses for the day, and then surprise them with these gifts in a week or so. Please note: For those who care about such things, there are no affiliate links in this post – so you can buy this stuff, safe in the knowledge that I ain’t earning a cent.   6 sexy Valentine’s day gifts for copywriters #copywriting #copywritersunite Click To Tweet 1) Waterproof note pad So, things are steaming up in the shower with your sexy little word nerd. But oh no! She’s just had a blinding tag line idea. Now there’s no need to pause your passion. She can just reach over and scribble her idea on this nifty little pad – mid snog! (Thanks to Belinda Weaver for sending me one of these – in a totally non-sexual way) Check them out here   2) A copy of ‘The Elements of Fucking Style’* No, it’s not romantic, but it does have the...
Page 5 of 13« First...34567...10...Last »