My top 6 takeaways from Big Digital Adelaide

My top 6 takeaways from Big Digital Adelaide

Reading Time: 5 minutesOr, what you REALLY learn at business conferences “I don’t like events, and I don’t do networking.” This was me a couple of years ago. A committed business hermit whose only concession to getting out there was a rampant Facebook addiction. But...
Learning to love your own voice

Learning to love your own voice

Reading Time: 6 minutesSo I’m finally a cover girl (actually I’ve been one before but not quite like this). I must say it was a little thrilling to see my head on the cover of Roooar magazine and I was thrilled that new sole owner Anna Dower picked me. If...
Why you should marry a copywriter

Why you should marry a copywriter

Reading Time: 3 minutesI like to keep reminding my husband how lucky he is to have married me. Yes, my cooking is less than perfect, and I’ll admit I’m not quite as pert as I used to be. But as a small-business owner himself, he did bloody well to marry a copywriter....
Building confidence: Are you a business scaredy cat?

Building confidence: Are you a business scaredy cat?

Reading Time: 3 minutesIn my experience, business scaredy cats fall into four categories: The ‘don’t show, don’t tell’ business You want to keep your competitive advantage hidden. You argue that you can’t show prices, display previous client logos or go into any real...
I spent $154 on Fiverr and this is what I got

I spent $154 on Fiverr and this is what I got

Reading Time: 8 minutesOr, is Fiverr a big fat waste of your hard earned cash? I know what you’re thinking. Fiverr is rubbish, the quality just isn’t there, I wouldn’t dream of risking my dollars on some random unknown human. But then there’s always that person who...
6 shitty jobs and the lessons I learned

6 shitty jobs and the lessons I learned

Reading Time: 7 minutesThese days I talk to a lot of copywriters who’ve always been copywriters. I have pairs of socks older than some who are now running highly successful copywriting businesses. But while I admire their chutzpah and envy their entrepreneurial sprit,...