by katetoon | Jun 13, 2016 | Business, Opinion, SEO
Reading Time: 5 minutesOr, what you REALLY learn at business conferences “I don’t like events, and I don’t do networking.” This was me a couple of years ago. A committed business hermit whose only concession to getting out there was a rampant Facebook addiction. But...
by katetoon | May 3, 2016 | Business, Opinion
Reading Time: 6 minutesSo I’m finally a cover girl (actually I’ve been one before but not quite like this). I must say it was a little thrilling to see my head on the cover of Roooar magazine and I was thrilled that new sole owner Anna Dower picked me. If...
by katetoon | May 2, 2016 | Opinion
Reading Time: 3 minutesI like to keep reminding my husband how lucky he is to have married me. Yes, my cooking is less than perfect, and I’ll admit I’m not quite as pert as I used to be. But as a small-business owner himself, he did bloody well to marry a copywriter....
by katetoon | Apr 25, 2016 | Business, Opinion
Reading Time: 3 minutesIn my experience, business scaredy cats fall into four categories: The ‘don’t show, don’t tell’ business You want to keep your competitive advantage hidden. You argue that you can’t show prices, display previous client logos or go into any real...
by katetoon | Mar 29, 2016 | Business, Opinion
Reading Time: 8 minutesOr, is Fiverr a big fat waste of your hard earned cash? I know what you’re thinking. Fiverr is rubbish, the quality just isn’t there, I wouldn’t dream of risking my dollars on some random unknown human. But then there’s always that person who...
by katetoon | Mar 22, 2016 | Business, Opinion
Reading Time: 7 minutesThese days I talk to a lot of copywriters who’ve always been copywriters. I have pairs of socks older than some who are now running highly successful copywriting businesses. But while I admire their chutzpah and envy their entrepreneurial sprit,...