by katetoon | May 2, 2016 | Opinion
I like to keep reminding my husband how lucky he is to have married me. Yes, my cooking is less than perfect, and I’ll admit I’m not quite as pert as I used to be. But as a small-business owner himself, he did bloody well to marry a copywriter. Think about it. Every...
by katetoon | Apr 25, 2016 | Business, Opinion
In my experience, business scaredy cats fall into four categories: The ‘don’t show, don’t tell’ business You want to keep your competitive advantage hidden. You argue that you can’t show prices, display previous client logos or go into any real detail about your...
by katetoon | Mar 29, 2016 | Business, Opinion
Or, is Fiverr a big fat waste of your hard earned cash? I know what you’re thinking. Fiverr is rubbish, the quality just isn’t there, I wouldn’t dream of risking my dollars on some random unknown human. But then there’s always that person who found a diamond in the...
by katetoon | Mar 22, 2016 | Business, Opinion
These days I talk to a lot of copywriters who’ve always been copywriters. I have pairs of socks older than some who are now running highly successful copywriting businesses. But while I admire their chutzpah and envy their entrepreneurial sprit, I also wonder whether...
by katetoon | Feb 23, 2016 | Business, Opinion
What the ‘passive income’ pushers don’t want you to know If you hadn’t guessed already, eCourses are kind of the thing right now. A quick scroll through your Facebook timeline will reveal that every Tom, Dick and Barry is running an eCourse on everything from...
by katetoon | Nov 30, 2015 | Opinion
ToonCave ? She Shed? Tiny Home? Writing Hut? Whatever you call it, my little backyard cabin has changed the way I do business. It’s amazing to have my own creative space to write, where I can sing loudly to bad pop songs and generally be myself safe in the...
