Some times it’s the big things that change your business. Some times it’s the teeny tiny things. You can spend weeks planning, strategising and fiddling with an idea and it can flop like a damp sausage. Other times you can dash out an idea in a few minutes and it can completely revolutionise the way […]
If you ask me on a good day, I’d say I generally have a positive attitude towards business and don’t give two hoots about my competition. I’ve set up communities for SEO nerds and copywriters. I’ve organised dinner parties for my so-called competitors. And I regularly help industry newbies find their feet. So you’d think […]
Hi, I’m Kate. I’m a copywriter and Search Engine Optimisation (SEO) consultant. Oh, and I’m also a woman. How my vagina helps me write better copy. #copywriting #copy Click To Tweet My womanness is not something I shout from the roof tops. Okay, so in my old brand image I’m wearing a dab of lipstick […]
The business gurus give us plenty of advice on how to win more clients. But knowing how to avoid certain clients is just as important. Crappy clients can be a huge drain on your time, finances and emotions. So in this article I’ll show you how to spot, avoid, and manage them. Or, if the […]
Or coping with the ups and downs of running a business I’ll admit it’s been a tough couple of months. I fired a difficult client and took a gigantic financial hit. I’ve had issues with competitors and copycats and I’ve faced some fairly harsh criticisms online. This is on top of the thousands of everyday […]
(Warning: this post is a bit brutal.) I open the wooden door and creep inside. I hear heavy breathing. The air feels oppressive in this confined space. I sigh heavily and make my confession… “My name is Kate Toon, and it’s been two weeks since my last blog post.” No, I’m not in a […]
