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The one question that changed the way I do business

The one question that changed the way I do business

Some times it’s the big things that change your business. Some times it’s the teeny tiny things. You can spend weeks planning, strategising and fiddling with an idea and it can flop like a damp sausage. Other times you can dash out an idea in a few minutes and it can completely revolutionise the way […]

6 shitty things that happened to my business (and the lessons I learned)

6 shitty things that happened to my business (and the lessons I learned)

If you ask me on a good day, I’d say I generally have a positive attitude towards business and don’t give two hoots about my competition. I’ve set up communities for SEO nerds and copywriters. I’ve organised dinner parties for my so-called competitors. And I regularly help industry newbies find their feet. So you’d think […]

How my vagina helps me write better copy

How my vagina helps me write better copy

Hi, I’m Kate. I’m a copywriter and Search Engine Optimisation (SEO) consultant. Oh, and I’m also a woman. How my vagina helps me write better copy. #copywriting #copy Click To Tweet My womanness is not something I shout from the roof tops. Okay, so in my old brand image I’m wearing a dab of lipstick […]

Crappy clients: How to spot, avoid, manage and fire them

Crappy clients: How to spot, avoid, manage and fire them

The business gurus give us plenty of advice on how to win more clients. But knowing how to avoid certain clients is just as important. Crappy clients can be a huge drain on your time, finances and emotions. So in this article I’ll show you how to spot, avoid, and manage them. Or, if the […]

Riding the business rollercoaster

Riding the business rollercoaster

Or coping with the ups and downs of running a business I’ll admit it’s been a tough couple of months. I fired a difficult client and took a gigantic financial hit. I’ve had issues with competitors and copycats and I’ve faced some fairly harsh criticisms online. This is on top of the thousands of everyday […]

Yet another f**king blog post

Yet another f**king blog post

(Warning: this post is a bit brutal.) I open the wooden door and creep inside. I hear heavy breathing. The air feels oppressive in this confined space. I sigh heavily and make my confession… “My name is Kate Toon, and it’s been two weeks since my last blog post.”   No, I’m not in a […]

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