How to deal with haters
Reading Time: 4 minutesIt’s simple. The more successful you become, the more haters you’ll attract. But how you deal with the negativity can make or break your business. I remember the early days of running my freelance copywriting business. I found the clients, I...
Client testimonials: Your questions answered
Reading Time: 4 minutesWhen you work for yourself there are no performance reviews, no financial incentives and your birthday party is often celebrated by just you and your cat. So testimonials can be a huge source of encouragement, affirmation and joy. But more than...
Take care in online communities: a cautionary tale
Reading Time: 3 minutesI’ll be honest, I don’t play well with others. I’m always the first to leave the BBQ. The thought of breakfast networking makes me gag on my croissant. And my all-time favourite quote? It’s “Hell is other people.” Take care in online...
Are you a copycat? How to tell and how to stop
Reading Time: 4 minutesI get it. The line between inspiration and copying is exceedingly fine. And we all know that, of course, very few ideas are genuinely new. We all have to learn from somewhere. I also know that legal copyright is super difficult to prove:...
I know you don’t like me, and that’s okay
Reading Time: 3 minutesOne of the hardest things about being a solopreneur is that it’s all you. There’s no boss or team of minions to hide behind. It’s just little old you as the face and mouth of your business. And deciding how to present yourself can be incredibly...
Hello!
I'm Kate Toon
I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.
