How to build a brilliant blog

How to build a brilliant blog

Reading Time: 3 minutesAlthough I only started blogging recently I’ve been amazed at the amount of traffic and interest it’s generated for me and my business.   I’ve quickly realised that Blogs are a great alternative to a standard website, allowing...
How to build the perfect email: Code

How to build the perfect email: Code

Reading Time: 3 minutesCoding for email is still way behind the coding required for a web browser. Email readers are pretty basic when it comes to HTML so that requires coders to dust off their historic coding practices and go old school. Here are some hints to polish...
How to build the perfect email: Design

How to build the perfect email: Design

Reading Time: 3 minutesFirstly, let’s understand something: an email is not a piece of direct mail. When I worked for a major ad agency in Sydney, I was horrified to discover that they were literally taking snapshots of direct mail pieces and sending out these single...
How to build the perfect email: Copy 2

How to build the perfect email: Copy 2

Reading Time: 3 minutesHere are my other core email copy guidelines for ensuring your email really hits the spot. 5)    HTML header By this, I’m referring to the piece of copy that appears before the email proper begins. Most silly people write some nonsense such as,...