How to build a brilliant blog

How to build a brilliant blog

Although I only started blogging recently I’ve been amazed at the amount of traffic and interest it’s generated for me and my business.   I’ve quickly realised that Blogs are a great alternative to a standard website, allowing you the flexibility to...
How to build the perfect email: Code

How to build the perfect email: Code

Coding for email is still way behind the coding required for a web browser. Email readers are pretty basic when it comes to HTML so that requires coders to dust off their historic coding practices and go old school. Here are some hints to polish up your eDM code. 1)...
How to build the perfect email: Design

How to build the perfect email: Design

Firstly, let’s understand something: an email is not a piece of direct mail. When I worked for a major ad agency in Sydney, I was horrified to discover that they were literally taking snapshots of direct mail pieces and sending out these single jpeg images as emails....
How to build the perfect email: Copy 2

How to build the perfect email: Copy 2

Here are my other core email copy guidelines for ensuring your email really hits the spot. 5)    HTML header By this, I’m referring to the piece of copy that appears before the email proper begins. Most silly people write some nonsense such as, “If you are having...