The new me

The new me

Reading Time: 4 minutesSplitting the writer from the copywriter When I started katetoon.com I didn’t really know how I was going to market myself. I was five months pregnant and about to leave my job as Head of Digital at MassMedia Studios. It was a nerve-wracking...
Selling through your site navigation

Selling through your site navigation

Reading Time: 2 minutesOr how to get your customer from A to Buy! I’ve helped many clients decide the content structure for their website. At first it can seem very complicated, especially if you’re working from an old site that has evolved in quite a haphazard...
Why your website is like a puppy

Why your website is like a puppy

Reading Time: 3 minutesA website is for life, not just for Christmas. Clients and friends often ask me, “Why is my website not doing well? Why is my traffic going down not up? Why am I slipping down the Google rankings?” Now obviously, there could be a myriad of...
Web design lessons from a trip to IKEA

Web design lessons from a trip to IKEA

Reading Time: 3 minutesIt was during a five-hour sojourn at IKEA, in Homebush Bay in Sydney, that it struck me. A trip to this infamous Swedish emporium has much to teach us about website development. Here are a few analogous thoughts I had about design, information...
Improve your back door SEO

Improve your back door SEO

Reading Time: 3 minutesI love a good analogy, especially when it comes to Search Engine Optimisation (SEO). When you start talking SEO, people’s faces screw up into little balls of consternation. “It’s all too hard, I don’t understand,” they complain, and I...
F is for User-Friendly copy

F is for User-Friendly copy

Reading Time: 3 minutesHaving been a web copywriter for many years now, I have to face the sad fact that people don’t read my copy. Yes, even though you think you’re reading this article now, you may in fact simply be scan reading it, whizzing across the page as fast...