The new me

The new me

Reading Time: 4 minutesSplitting the writer from the copywriter When I started katetoon.com I didn’t really know how I was going to market myself. I was five months pregnant and about to leave my job as Head of Digital at MassMedia Studios. It was a nerve-wracking...
Selling through your site navigation

Selling through your site navigation

Reading Time: 2 minutesOr how to get your customer from A to Buy! I’ve helped many clients decide the content structure for their website. At first it can seem very complicated, especially if you’re working from an old site that has evolved in quite a haphazard...
The art of rejection

The art of rejection

Reading Time: 3 minutesOr how to say no nicely Recently, I’ve had several monster SEO copywriting bookings that have kept me very busy. This has meant I’ve had to write a lot of emails to potential clients turning down work, and I wanted to share my tips on how to...