STOP USING THESE WORDS

STOP USING THESE WORDS

Reading Time: 2 minutesA quick and simple list of words that I’d like you to avoid using: A quick and simple list of words you should avoid using. #copywriting Click To Tweet REALLY / VERY If you want to emphasise something, use a single word that expresses what...

Simple Word Swap Chart

Reading Time: < 1 minuteWhen you’re writing copy it’s all too easy to slip into bad habits like: Using three words when one will do Using phrases you’d never actually say in real life Forgetting that you’re talking to real people Sounding pompous or officious...
How to write a great bio

How to write a great bio

Reading Time: 3 minutesThis is a guest-post from the Krissy Bradfield, an excellent Perth based copywriter with an enviable magazine collection and a weird fear of ankle bones. Writing about yourself is hard. It’s hard for a lot of people. I’ve had numerous clients...
Are exact match domains still a clever SEO tactic?

Are exact match domains still a clever SEO tactic?

Reading Time: 2 minutesSqueezing a keyword into your website domain name used to be a great way to improve rankings, but now, not so much. Are exact match domains still a clever SEO tactic? #SEO #domainname Click To Tweet Last year I took the bold step of splitting my...