The shocking truth about my branding

The shocking truth about my branding

Reading Time: 3 minutesSo, the kind folk at Flying Solo asked if I’d contribute to an article about how to make people love your brand. The first question they asked, was, unsurprisingly, ‘What do people love about your brand?’ I was stumped. Do I even have a brand?...
Yikes, a new competitor!

Yikes, a new competitor!

Reading Time: 2 minutesSo last week I spotted a new kid on the Sydney Copywriter block She’s ranking right behind (and sometimes ahead) of me. Her site looks awesome. She has the same sort of voice as me and offers similar services. Did I panic? Did I worry that...
What is a copy deck?

What is a copy deck?

Reading Time: 5 minutes What is a copy deck? A step by step breakdown. #copywriting Click To Tweet A few years ago I wrote an article called, “How to write a copy deck in five easy steps”. It’s still a very popular post, but a recent commenter told me I hadn’t really...
Quick web writing checklist

Quick web writing checklist

Reading Time: < 1 minuteIf you’ve just written a copy deck for your website, this little checklist might be useful. I’ve pulled together some simple questions you can ask yourself after your copy is completed. It’s not an exhaustive list and of course there are...
Why should you choose an ex-agency copywriter?

Why should you choose an ex-agency copywriter?

Reading Time: 3 minutesCopywriters come in all shapes and sizes, and from all sorts of backgrounds. In my travels I’ve come across copywriters who were previously lawyers, journalists, marketers, technical writers and teachers. And they’re all perfectly capable of...