Tone of voice guidelines: Free poster downloads

Tone of voice guidelines: Free poster downloads

Reading Time: 3 minutesThe starting point for all good copywriting is to think about your customer and how you want to speak to them. That ‘how’ then translates into a tone of voice. Tone of voice guidelines – cheat sheet #copywriting Click To Tweet...
Yet another f**king blog post

Yet another f**king blog post

Reading Time: 4 minutes(Warning: this post is a bit brutal.) I open the wooden door and creep inside. I hear heavy breathing. The air feels oppressive in this confined space. I sigh heavily and make my confession… “My name is Kate Toon, and it’s been two weeks...
Press releases: An idiot’s guide

Press releases: An idiot’s guide

Reading Time: 5 minutes  I’m not a huge fan of writing press releases, probably because there’s such a strict formula to adhere to and I like to let my writing all hang out. But I’ve written lots of them and some have had huge success scoring articles on the...
How to brief a copywriter

How to brief a copywriter

Reading Time: 4 minutesI’m working on a couple of jobs right now. Job one is a giant 90 page monster website for a new brand. It’s complicated, fiddly, full of specifications and difficult to ‘get’ concepts it’s and just huge. It’s running smoothly and beautifully....
Freelance Copywriting Infographic

Freelance Copywriting Infographic

Reading Time: < 1 minuteRecently, I conducted a survey about copywriting. Initially, just distributed to Australian writers, but I was overwhelmed by the responses that came from all over the world (I had 223 in total). A huge thanks to those who contributed....
Case Study: Got wet? Get wovii.

Case Study: Got wet? Get wovii.

Reading Time: 5 minutesJump to the bottom of this post for a June 2014 rebrand update. Towels. They’re not the most exciting product in the world are they? Case Study: Got wet? Get wovii. #copywriting #wovii Click To Tweet So, when a potential customer comes along and...