How to deal with copycats

How to deal with copycats

Reading Time: 3 minutesNow generally I take a pretty chilled approach to running my business, but if there’s one thing that really gets my goat it’s copycats. Copycats are the types who trawl your site for ‘inspiration’, but more often than not, rip off your ideas,...
How The Bachelor changed the way I write

How The Bachelor changed the way I write

Reading Time: 4 minutesTonight is the finale of The Bachelor. If you haven’t been watching the show then: a) I salute you for being a better human than I. b) You’ve missed the best car crash TV ever created. The concept of the show is simple: 15 or so women compete...
Eight signs you’re hiring the right copywriter

Eight signs you’re hiring the right copywriter

Reading Time: 3 minutesA quick Google search shows that there are thousands of copywriters in Australia. With so much choice, finding the right copywriter for your project can feel a tad overwhelming. The hard truth is, you often don’t know if you’ve found a great...
How to spring-clean your blog

How to spring-clean your blog

Reading Time: 6 minutesand ensure all your blog posts stay evergreen If you’re anything like me, you’re always busy. So busy you sometimes realise you’ve been holding in a wee for two hours. So busy your idea of a good lunch is a second bowl of cereal. So busy your...