Guest post: Why use a proofreader or an editor?

Guest post: Why use a proofreader or an editor?

Reading Time: 2 minutesThe post below is from my friend and colleague Trish Arnott – a fabulous proofreader! A good proofreader will not only pick up any typos and inconsistencies, but will also be able to help you to avoid common word-choice errors. Some words...
The Oatmeal’s guide to copywriting

The Oatmeal’s guide to copywriting

Reading Time: < 1 minuteDay after day I wade through a stack of  Tweets and Facebook links that supposedly recommend ‘cool sites’ – hoping to find something mind blowing. The Oatmeal’s guide to copywriting. #copywriting Click To Tweet And,...
How to fine tune your copy tone

How to fine tune your copy tone

Reading Time: 4 minutesHow you write your web copy is often forgotten in the flurry of discussion about architecture, design, functionality and SEO, so it’s important to stop and think about your copy’s ‘tone of voice’. The tone of your copy gives your website...
My top ten easy copywriting mistakes

My top ten easy copywriting mistakes

Reading Time: 2 minutesNobody is perfect. We all make mistakes but, when it comes to copywriting, some are pretty unforgivable. Every word you write leaves a lasting impression on your reader and just because you’re copywriting for the web (or any other digital...
How to write readable copy

How to write readable copy

Reading Time: 3 minutesHave you ever read a blog post and thought, “What a lot of pseudo-intellectual gobbledygook!” Was it packed with lots of long words and endless sentences? When writing copy, it’s easy to get carried away and create a whole heap of...
Improve your back door SEO

Improve your back door SEO

Reading Time: 3 minutesI love a good analogy, especially when it comes to Search Engine Optimisation (SEO). When you start talking SEO, people’s faces screw up into little balls of consternation. “It’s all too hard, I don’t understand,” they complain, and I...