Good client. Bad client.

Good client. Bad client.

Reading Time: 5 minutesor How to avoid dangerous clients! I received an email today from a copywriter who’s just starting out. They’d been badly ‘burned’ by a client who ended up not paying them for their work. They asked me if I had any tips on how to tell a good...

Choosing a copywriter that’s right for you

Reading Time: < 1 minuteWith so many copywriters in Sydney how do you choose the one that’s right for you? I’m an experienced, award-winning copywriter with over 17 years experience developing digital marketing campaigns for top brands, small businesses and...
What toddlers can teach us about copywriting

What toddlers can teach us about copywriting

Reading Time: 3 minutesMy son, aged 20 months, is now talking. It’s a fascinating process watching him suck in new words, digest them, and spit them out in his own ridiculously cute style. So far he’s mastered about 100 words, and with these he’s able to make himself...
Client question: How often should I update my blog?

Client question: How often should I update my blog?

Reading Time: 2 minutesA client asked me yesterday how often they should be updating their blog, so I thought I’d share my thoughts. Having a blog can be a big responsibility. Once you get any kind of following, your readers will expect you to update your blog...
10 questions to ask when hiring a web copywriter

10 questions to ask when hiring a web copywriter

Reading Time: 5 minutesThere are literally thousands of so-called web or SEO copywriters in Australia. Just try Googling ‘SEO copywriter Sydney’ and you’ll get over 24,000 websites returned. With all this choice it’s often really difficult to decide who to work with,...