How to run a toe-twitchingly good conference

How to run a toe-twitchingly good conference

(Or, 10 unexpected lessons I learned from CopyCon) I’m not someone who takes risks. If you’ve read my book you’ll know that the very idea of risk taking makes my nipples invert. I do, however, have a dreadful habit of letting my mouth (or, rather my fingers) run away...
Xero: My Money Valentine

Xero: My Money Valentine

My longest software relationship When it comes to software, I’ll admit I’m a bit of a flibberdy gibbet. I’m a sucker for a free software trial. (AppSumo has a picture of me on their office wall titled ‘Best Customer’.) Show me a whizzy app that does a cool thing, and...
19 things NOT to do in a Facebook group

19 things NOT to do in a Facebook group

Or, online ettiquette instruction manual for real humans   These days, pretty much everything comes with an instruction manual. Whether it’s a state-of-the-art computer or a fork – you’re likely to be given some guidelines for use. But when we venture out onto the...
My year in review 2017

My year in review 2017

What worked, what didn’t and my plans for 2018 If you’re anything like me, you’re probably feeling a bit weary. At this time of year I’m sure we could all do with some time out and a refresh. But for me it’s more than just tiredness. It feels like I’ve been...
Copywriting rates: How much should you charge?

Copywriting rates: How much should you charge?

Post last updated: December 2017 Many Australian copywriters charge an hourly rate but more often copywriters charge a fixed rate for the entire project. Hourly rates range from $50–$80 per hour for new and junior copywriters, $80–$120 per hour for mid-level...