NSW National Parks – SEO copywriting

NSW National Parks – SEO copywriting

Reading Time: 2 minutesMy work for the NSW National Parks website recently went live. I was involved in the planning and structure of the website including a lot of ‘naming’ for the navigation and core pages. I also set up templates for each section to...
Case study: American Express

Case study: American Express

Reading Time: 2 minutesConnecting card members with great offers Sydney agency, Global Red, contacted me at the end of last year to help with copywriting for an American Express Australia website. The new site, AmexConnect, offers credit Cardmembers (from ANZ...
Case study: The power of positive press

Case study: The power of positive press

Reading Time: 3 minutesor How one press release created a media frenzy A few weeks ago, I bumped into my friend Simone who was in a bit of a flap. She’d recently performed her Burlesque Fitness routine at Avoca Markets hoping to promote her tongue-in-cheek fitness...
Case study: Sherbet Birdie

Case study: Sherbet Birdie

Reading Time: 3 minutesAustralia’s number-one pin up photography studio  I loved working on the fabulous new Sherbet Birdie website. It’s a project I’m particularly proud of. Check it out on the link below. Australia’s number-one pin up photography studio...