Client case studies Archives - Kate Toon Copywriter

Case study: PLAY Market Research

by katetoon | Aug 1, 2014 | Client case studies

Reading Time: 4 minutesLong-lasting client relationships make me happy. Not only do you become genuinely fond of the client, but also you understand their brand inside out. You get their quirks and their pet hates. And they in turn understand the way you work. I’ve...

Case study: Television Commercial Script for CPA Australia

by katetoon | Feb 12, 2014 | Client case studies

Reading Time: 2 minutesAlthough obviously I love all forms of copywriting it has to be said – there’s something rather thrilling about writing a TV or video script. Maybe it’s the immediacy of the visuals or the impact of hearing your words come to...

Case Study: Got wet? Get wovii.

by katetoon | Dec 4, 2013 | Client case studies, Copywriting

Reading Time: 5 minutesJump to the bottom of this post for a June 2014 rebrand update. Towels. They’re not the most exciting product in the world are they? Case Study: Got wet? Get wovii. #copywriting #wovii Click To Tweet So, when a potential customer comes along and...

Case Study: George Harcourt Inn Wine labels

by katetoon | Jul 4, 2013 | Client case studies

Reading Time: 3 minutesI recently worked with the lovely Damian at Giraffe to create four house wine labels for the George Harcourt Inn. The budget was teeny tiny, but I knew it would be a fun job. The theme was BINGO, and Damian gave me creative license to do my...

Case study: TOTM, Making periods positive

by katetoon | Feb 7, 2013 | Client case studies, Copywriting

Reading Time: 4 minutesEven after all these years of copywriting I still sometimes get a new brief and think, ‘can I do it’? Such was the case with TOTM who approached me last year to help them with some branding copy for their forthcoming website. They were planning...

Case Study: ADSC – SEO Consulting

by katetoon | Feb 6, 2013 | Client case studies

Reading Time: 2 minutesUnlike many other SEO consultants or SEO companies, I don’t work based on a monthly fee. My goal instead is always to provide the clients with the tools and know-how that enable them to effectively manage their own Search Engine Optimisation....