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Case study: PLAY Market Research

Case study: PLAY Market Research

Long-lasting client relationships make me happy. Not only do you become genuinely fond of the client, but also you understand their brand inside out. You get their quirks and their pet hates. And they in turn understand the way you work. I’ve been working with Market Research Agency Play since the beginning of 2014 and […]

Case Study: Got wet? Get wovii.

Case Study: Got wet? Get wovii.

Jump to the bottom of this post for a June 2014 rebrand update. Towels. They’re not the most exciting product in the world are they? Case Study: Got wet? Get wovii. #copywriting #wovii Click To Tweet So, when a potential customer comes along and tells you that their towel is exciting and that it’s also […]

Case Study: George Harcourt Inn Wine labels

Case Study: George Harcourt Inn Wine labels

I recently worked with the lovely Damian at Giraffe to create four house wine labels for the George Harcourt Inn. The budget was teeny tiny, but I knew it would be a fun job. The theme was BINGO, and Damian gave me creative license to do my thing when crafting the themed tasting notes. UPDATE […]

Case study: TOTM, Making periods positive

Case study: TOTM, Making periods positive

Even after all these years of copywriting I still sometimes get a new brief and think, ‘can I do it’? Such was the case with TOTM who approached me last year to help them with some branding copy for their forthcoming website. They were planning a site that enabled customers to send luxury goodies to […]

Case Study: ADSC – SEO Consulting

Case Study: ADSC – SEO Consulting

Unlike many other SEO consultants or SEO companies, I don’t work based on a monthly fee. My goal instead is always to provide the clients with the tools and know-how that enable them to effectively manage their own Search Engine Optimisation. Case Study: ADSC – SEO Consulting #copywriting #SEO Click To Tweet I’ve helped several […]

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