Long-lasting client relationships make me happy. Not only do you become genuinely fond of the client, but also you understand their brand inside out. You get their quirks and their pet hates. And they in turn understand the way you work. I’ve been working with Market Research Agency Play since the beginning of 2014 and […]
Although obviously I love all forms of copywriting it has to be said – there’s something rather thrilling about writing a TV or video script. Maybe it’s the immediacy of the visuals or the impact of hearing your words come to life. I don’t know. I just love ’em! So I was chuffed to be […]
Jump to the bottom of this post for a June 2014 rebrand update. Towels. They’re not the most exciting product in the world are they? Case Study: Got wet? Get wovii. #copywriting #wovii Click To Tweet So, when a potential customer comes along and tells you that their towel is exciting and that it’s also […]
I recently worked with the lovely Damian at Giraffe to create four house wine labels for the George Harcourt Inn. The budget was teeny tiny, but I knew it would be a fun job. The theme was BINGO, and Damian gave me creative license to do my thing when crafting the themed tasting notes. UPDATE […]
Even after all these years of copywriting I still sometimes get a new brief and think, ‘can I do it’? Such was the case with TOTM who approached me last year to help them with some branding copy for their forthcoming website. They were planning a site that enabled customers to send luxury goodies to […]
Unlike many other SEO consultants or SEO companies, I don’t work based on a monthly fee. My goal instead is always to provide the clients with the tools and know-how that enable them to effectively manage their own Search Engine Optimisation. Case Study: ADSC – SEO Consulting #copywriting #SEO Click To Tweet I’ve helped several […]
