How being a better business human can help you win the business battle
Reading Time: 4 minutesMany would have you believe ruthlessness and a mad desire to crush your competition is the answer to winning at business. But what if there was another way to have a better business? Running a business can often feel like going into battle. ...
Are you suffering from entrepreneurial envy?
Reading Time: 7 minutesOr the year I went full circle with my business A few weeks ago I wasn’t exactly feeling 100%. I don’t know if my yin was squabbling with my yang, my cosmic planetary alignment was skewed, or I simply wasn’t eating enough bananas. But I was up...
Your business is NOT boring
Reading Time: 2 minutesAs a copywriter I’m asked to write about all kind of things. From credit cards to drainage pipes and baby soap. Lately I’ve noticed a trend whereby the email that accompanies the brief is apologetic. “I’m sorry,” the potential client says. “This...
How Donald Trump helped me write my book in 7 days
Reading Time: 9 minutesOr, how threats can help you get started I’ll be honest: I feel a bit dirty having the words ‘Donald Trump’ in my headline. And yes, I’ll admit it has a little bit of a click bait style to it. But I’m doing it for a reason, which will become...
Client relationships: too close for comfort?
Reading Time: 2 minutesA certain level of intimacy with clients can be a good thing. It builds trust, and that – along with the quality of work – is often what makes them return. But if you are going to become chums with clients, you need to know your boundaries. Here...
Hello!
I'm Kate Toon
I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.
