by katetoon | Sep 22, 2019 | Business
Reading Time: 12 minutes What I’ve learned about public speaking I’m not a natural public speaker. I wasn’t part of the school debate team. (It was a rough school, and the closest we got to debating was shouting expletives across the playground.) Acting wasn’t...
by katetoon | Sep 8, 2019 | Business, Copywriting, Opinion
Reading Time: 7 minutesOr, the true secret of copywriting success I’m going to come right out and admit it. I’m not the world’s best copywriter. Shock. Probably not. I didn’t learn from the great advertising masters. (Yes, I worked at Ogilvy, but David was long gone...
by katetoon | Aug 6, 2019 | Business, Opinion
Reading Time: 4 minutesIt’s simple. The more successful you become, the more haters you’ll attract. But how you deal with the negativity can make or break your business. I remember the early days of running my freelance copywriting business. I found the clients, I...
by katetoon | Jul 28, 2019 | Business
Reading Time: 4 minutesUpdated: This tool is MAC only – sorry PC creatures. We all know that Facebook live is a powerful tool. It builds connection with your audience, allows you to share your messages in a real and authentic way, and is a lot bloody faster than...
by katetoon | Jul 26, 2019 | Business, Social Media
Reading Time: 5 minutesOr, a business person’s online etiquette guide My 19 things not to do on Facebook post went a little bit viral. Why? I think it’s because we all knew someone who was doing those things And most likely it was us! Well in this post I’m...
by katetoon | Jul 10, 2019 | Business, SEO
Reading Time: 11 minutesOr, 11 ways to drive sales without actually selling “Eww.” That blog post headline makes my skin crawl. But it had to be done. Because it’s true — I really did sell out my SEO eCourse in just 12 hours. At around 8am I sent out my slightly ugly...