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This amazing Facebook live software will make your videos 10x more effective

This amazing Facebook live software will make your videos 10x more effective

Updated: This tool is MAC only – sorry PC creatures. We all know that Facebook live is a powerful tool. It builds connection with your audience, allows you to share your messages in a real and authentic way, and is a lot bloody faster than writing a 1000 word blog post. But we also know that recording Facebook lives are fraught with issues. If you’re on your mobile, the picture is often blurry and wobbly. If you’re on your desktop, I find the connection is totally sucky. And wherever you’re recording, there’s always the fear that you look nervous and unprofessional. So I was excited a few months ago to find a sexy new tool for recording Facebook live videos. It’s so sexy that I was kind of tempted to keep it a secret, but that’s not how I roll so let me share it with you now…   This amazing Facebook live software will make your videos 10x more effective Click To Tweet Introducing MimoLive See, this isn’t one of those posts where I waffle on for ages before doing a ‘ta darrrr’ reveal. I prefer to cut to the chase. The tool is MimoLive from Boinx Software and no, I’m not affiliated because – rather cruelly – they don’t have an affiliate program.   What it does With MimoLive, you actually record the FB live from your desktop and live stream it to your Facebook page or group. The other features I like are that it: Records a version on your desktopwhich you can then edit and upload to YouTube or other platforms. 2. Allows you to share your screen which...
How I sold out my eCourse in 12 hours

How I sold out my eCourse in 12 hours

Or, 11 ways to drive sales without actually selling “Eww.” That blog post headline makes my skin crawl. But it had to be done. Because it’s true — I really did sell out my SEO eCourse in just 12 hours. At around 8am I sent out my slightly ugly plain text email letting people know they could enrol. And by 8pm all the spots were gone, making it the biggest income day, week and month since I started my business. And this despite the fact: It was the highest price I’ve ever charged for my course It was the largest intake I’ve ever had I didn’t spend a cent on advertising* I know, right? Believe me, no-one was more surprised than I was. But while I’m surprised I’m also feeling validated. This big sell out is proof that my marketing approach works. So in this post I want to tell you how I did it. Or rather how I think I did it. Because if anyone knows how hard it is to make and sell an eCourse, it’s me. And if I can help you get a few more bums on your virtual seats, well, it will give me a warm tingle in my wiggly bits. Warning: if you’re reading this hoping for some get-rich-quick scheme, I’m afraid you’ll be disappointed. It’s more of a get-well-offish-fairly-slowly scheme. 11 ways to drive sales without actually selling #ecourses #selling Click To Tweet   Factor 1: The sales page If I actually told you how long I’ve spent fiddling with my sales page, you’d laugh and I’d cry. It’s been a real...
Client testimonials: Your questions answered

Client testimonials: Your questions answered

When you work for yourself there are no performance reviews, no financial incentives and your birthday party is often celebrated by just you and your cat. So testimonials can be a huge source of encouragement, affirmation and joy. But more than that, testimonials are an essential way of boosting business. Why? Well, people believe people. We all know that word of mouth recommendation is hugely powerful. But word of mouth can be a slow method of driving business. That’s where testimonials come in. Even when you don’t actually know the person making the recommendation, the fact is that a personal experience shared by a real person is a persuasive marketing tool. Put simply, client testimonials win more customers.  Client testimonials: Your questions answered #business #testimonials Click To Tweet I’m a new copywriter, can I use testimonials from my previous employers? I think it’s fine to use testimonials from a previous employer as long as you clearly state your previous role, the name of your employer, when you got the testimonial and why you got it. As you build a collection of testimonials for your new business you can gradually replace the old ones. “While blowing your own trumpet is fine, screaming your brilliance on every single page could nauseate rather than persuade.” How do I approach clients about a testimonial? Of course it would be lovely if all testimonials were unsolicited but let’s get real. People are busy and forgetful. They may have loved your service, but simply don’t remember to write something. If you don’t ask, you don’t get and what’s the worst that can happen? They can simply say ‘no’, but...
How to handle hagglers

How to handle hagglers

I’ll admit I’ve never been a good haggler. While visiting the Tunisian souks, whenever the stallholders told me a price I’d simply pay it. My Tunisian husband shook his head in dismay “You’re supposed to bargain,” he scoffed. “It’s what they expect.” But while haggling in the markets might be the norm, is haggling in the business place really the done thing? And how do you handle hagglers when they are angling for a discount? Here are my top tips. “And no, I don’t think publishing pricing makes your sales story just about price, as long as you back it up with proof and quality. “ How to handle hagglers #business #entrepreneurlife Click To Tweet Ask for a budget The best way to stop a haggler is to be clear on their budget right from the start. So I recommend asking for a budget. A lot of people think asking a potential client for their budget is a huge no-no, but I disagree. I’ve found clients who have a budget will happily tell you, and it’s a quick way to gauge whether or not you’re in their price range. Publish your prices There’s something about seeing prices in black and white that makes them more … well, black and white. And no, I don’t think publishing pricing makes your sales story just about price, as long as you back it up with proof and quality. The truth is, at some point every sales transaction is about price. So why not nip that prickly beast in the bud? Ask for a budget. There’s something about seeing prices in black and white #business...
SEO Spammers can kiss my BUM CHEEKS!

SEO Spammers can kiss my BUM CHEEKS!

Holy moly it’s been a tough month. I mean seriously. I moved my hosting to a new hosting company – who shall remain nameless because right now they suck. I’m publishing my new book and it’s taking EONS to get it through all the various stages. I’ve been sick as a giss. And it’s launch week for my SEO course, which no matter how much meditation, green tea and GIN I employ is still stressful as all hell. And then this happened. SEO Spammers can kiss my BUM CHEEKS! #SEO Click To Tweet One of my lovely followers Liz received an email from me. Nothing unusual there, I’ve sent heaps of emails in the last few months. But this one was a bit different. Yes, the spelling was worse than usual. Also I moved from referencing myself in the singular to the plural pretty quickly, but my multiple personalities do sometimes get the best of me. Also I used a ‘Z’ rather than an ‘S’ in optimisation. Bleurgh. But other than that – it’s fairly normal right? WRONG.   If you’d rather not read from the image here’s what it said: Hello LIZ VAN VLIET,   I found your web contact email. I would like to discuss a business. I am Kate, Online Marketing Consultant, We are a leading SEO Company offers dedicated search engine optimization (SEO) and Web design services to help you score over your competition. We have a team of 100+ highly qualified professionals who are certified in SEO & Google Ad words and standards providing a wide range of services in order to generate higher visitor traffic to...
Confessions of a misfit entrepreneur

Confessions of a misfit entrepreneur

Image credit: https://www.alwclarke.com/ These days it seems everyone wants to be an entrepreneur. But when I started my business I had one simple goal—survival. I wanted to leave the horrors of the boardroom behind, but still make enough money to live comfortably. I honestly had no notion of entrepreneurialism – a word I still struggle to actually say out loud. And the truth is I never set out to be an entrepreneur. But now I guess I am. Confessions of a misfit entrepreneur #misfitentrepreneur #confessionsofamisfit #misfitlife Click To Tweet Without wanting to toot my own horn, I’ve developed not one but three successful businesses. I’m making way more money than I ever did as an ad agency manager, and I’m earning it in far fewer hours. All in my PJs from a hut in my back garden. And I have to be honest – a lot of it happened by happy accident rather than design. I’ve never followed the so-called rules of business. Most of the time I’ve either ignored or broken them. And confidence? Judgement? Patience? Well, I don’t possess a whole lot of those ‘required’ business personality traits. Quite the opposite. In fact, most of the time I’m a big hot mess. “I have to be honest and say a lot of it happened by happy accident rather than design” So in this post I want to explain four ways in which I managed to build a successful business despite myself. I’m not a planner Most business coaches will tell you it’s vital to have a plan, or at the very least a vision. These important business tools will...
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