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Case Study: George Harcourt Inn Wine labels

Case Study: George Harcourt Inn Wine labels

I recently worked with the lovely Damian at Giraffe to create four house wine labels for the George Harcourt Inn.

The budget was teeny tiny, but I knew it would be a fun job. The theme was BINGO, and Damian gave me creative license to do my thing when crafting the themed tasting notes.

UPDATE

Kate Toon Award November 2013: I was delighted to find out that our work won an Award (Category 2 – Excellence in Offset Collateral) at the 2013 PAGE Awards. See the award here.

 

 

 

 

Here are a few samples of the cheeky wine label copy I crafted:

Fun Wine label copy

 

69: Your place or mine

BINGO! A spicy little number that will get your nostrils twitching with its pert peppery aromas.

Luxuriate in the taste of plump plums as the comforting tease of cloves bursts gently in your mouth like a kiss from a much-missed lover.

A delicious, sensual wine that can be enjoyed this way or that to deliver absolute oral satisfaction.learn-copywriting-courses

Enjoy with: beef or lamb dishes.

“His lips drink water but his heart drinks wine.” E.E. Cummings.

 

34: Ask for more

BINGO! Here’s a fresh, lively white with just a hint of cheeky fruitiness that will leave you begging for more.

Wrap your palate around tastes of moist white peach while your tongue tingles to the tune of tart grapefruit flavours.

A tasty, light wine that refreshes the mouth like an eager kiss on a bright summer day.

Enjoy with: grilled chicken or fish.

My nose itched, and I knew I should drink wine or kiss a fool.” Jonathan Swift.

And here’s what Damian said about my work:

“I found Kate online after Google(ing) ‘copywriter’. I liked what I saw… and the creative work she was producing! So I contacted her in an effort to get some clever copy for a wine label project we had on. Kate was very responsive, even responding and working out of business hours and on holidays to meet our tight budget and deadline. Need I say anymore! I look forward to collaborating with Kate on projects again.”

Damian Monaghan | Partner | Giraffe Visual Communication Management | 27 June 2013.

This was a fun creative project that I really enjoyed, and it made a nice change from the intricacies of SEO website copy.

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  • Lamese Larney

    LOVELY!! Love the appropriate colours. I can imagine friends swilling together, giggling at the descriptions. So funny 🙂

    • Thanks Lamese, yes that was my hope. You’d read them expecting them to be the usual stuffy descriptions then have a giggle! Thanks for commenting.

  • Pingback: The best print ads ever | Kate Toon Copywriter()

  • Jessica Van der Veen

    Hi – what did you charge per label for the text? I have just written two and I have no idea what to charge? Thank you, Jessica

    • Hi @jessicavanderveen:disqus – I think for this project I charged as follows
      1. Discussion Time/briefing
      2. Concept time – developed 3 general directions
      3 When one direction was approved, I charged per label with 2 rounds of amends and proof reading.

      You might find this useful – https://www.clevercopywritingschool.com/shop/copywriting-pricing-course/

      • Jessica Van der Veen

        Thanks again!

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