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Confessions of a misfit entrepreneur

Confessions of a misfit entrepreneur

Image credit: https://www.alwclarke.com/ These days it seems everyone wants to be an entrepreneur. But when I started my business I had one simple goal—survival. I wanted to leave the horrors of the boardroom behind, but still make enough money to live comfortably. I...

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What DIYing my deck taught me about business

What DIYing my deck taught me about business

Doing your business tasks DIY can save you money, but is it really a good idea? And what key ingredients do you need to ensure your DIY business ideas are a success? Let me tell you a story about my back deck. Our veranda had become a dumping ground for garden tools...

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The wobble that almost turned into, *shudder*, a real job

The wobble that almost turned into, *shudder*, a real job

Have you ever questioned whether the business-owning life is really for you? Is it time to dust off that CV and apply for a *shudder* real job? Last night I had a wobble. It was so bad I actually took out my dusty old CV and started searching for jobs. It started with...

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The naked truth about working at home

The naked truth about working at home

When you ask work-at-home soloists what they love most about their lifestyle, they’ll wax lyrical about the crazily short commute, or celebrate the extra time they get to spend with their family. [Tweet "The naked truth about working at home #business"] But it’s all a...

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Are you suffering from entrepreneurial envy?

Are you suffering from entrepreneurial envy?

Or the year I went full circle with my business A few weeks ago I wasn’t exactly feeling 100%. I don’t know if my yin was squabbling with my yang, my cosmic planetary alignment was skewed, or I simply wasn’t eating enough bananas. But I was up and down like badger on...

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Your business is NOT boring

Your business is NOT boring

As a copywriter I’m asked to write about all kind of things. From credit cards to drainage pipes and baby soap. Lately I’ve noticed a trend whereby the email that accompanies the brief is apologetic. “I’m sorry,” the potential client says. “This is probably a bit...

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Two solopreneurs in one family – Good or bad?

Two solopreneurs in one family – Good or bad?

My husband took the leap first. After years of living a rather hippy lifestyle he arrived in Australia (to be with lovely me) without a job or any real career plan. So he bravely decided to start his own French tuition business and seven years later it’s going great...

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How Donald Trump helped me write my book in 7 days

How Donald Trump helped me write my book in 7 days

Or, how threats can help you get started I’ll be honest: I feel a bit dirty having the words ‘Donald Trump’ in my headline. And yes, I’ll admit it has a little bit of a click bait style to it. But I’m doing it for a reason, which will become clear (for those of you...

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Client relationships: too close for comfort?

Client relationships: too close for comfort?

A certain level of intimacy with clients can be a good thing. It builds trust, and that – along with the quality of work – is often what makes them return. But if you are going to become chums with clients, you need to know your boundaries. Here are a few pointers on...

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Want to chat?

Hello!

Hello!

I'm Kate Toon

I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.

Want to chat?

Hello!

Hello!

I'm Kate Toon

I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.

I'm ready and waiting

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