Blog
Confessions of a misfit entrepreneur
Image credit: https://www.alwclarke.com/ These days it seems everyone wants to be an entrepreneur. But when I started my business I had one simple goal—survival. I wanted to leave the horrors of the boardroom behind, but still make enough money to live comfortably. I...
What DIYing my deck taught me about business
Doing your business tasks DIY can save you money, but is it really a good idea? And what key ingredients do you need to ensure your DIY business ideas are a success? Let me tell you a story about my back deck. Our veranda had become a dumping ground for garden tools...
The wobble that almost turned into, *shudder*, a real job
Have you ever questioned whether the business-owning life is really for you? Is it time to dust off that CV and apply for a *shudder* real job? Last night I had a wobble. It was so bad I actually took out my dusty old CV and started searching for jobs. It started with...
The naked truth about working at home
When you ask work-at-home soloists what they love most about their lifestyle, they’ll wax lyrical about the crazily short commute, or celebrate the extra time they get to spend with their family. [Tweet "The naked truth about working at home #business"] But it’s all a...
How being a better business human can help you win the business battle
Many would have you believe ruthlessness and a mad desire to crush your competition is the answer to winning at business. But what if there was another way to have a better business? Running a business can often feel like going into battle. Armed with a sturdy...
Are you suffering from entrepreneurial envy?
Or the year I went full circle with my business A few weeks ago I wasn’t exactly feeling 100%. I don’t know if my yin was squabbling with my yang, my cosmic planetary alignment was skewed, or I simply wasn’t eating enough bananas. But I was up and down like badger on...
Your business is NOT boring
As a copywriter I’m asked to write about all kind of things. From credit cards to drainage pipes and baby soap. Lately I’ve noticed a trend whereby the email that accompanies the brief is apologetic. “I’m sorry,” the potential client says. “This is probably a bit...
Two solopreneurs in one family – Good or bad?
My husband took the leap first. After years of living a rather hippy lifestyle he arrived in Australia (to be with lovely me) without a job or any real career plan. So he bravely decided to start his own French tuition business and seven years later it’s going great...
How Donald Trump helped me write my book in 7 days
Or, how threats can help you get started I’ll be honest: I feel a bit dirty having the words ‘Donald Trump’ in my headline. And yes, I’ll admit it has a little bit of a click bait style to it. But I’m doing it for a reason, which will become clear (for those of you...
Client relationships: too close for comfort?
A certain level of intimacy with clients can be a good thing. It builds trust, and that – along with the quality of work – is often what makes them return. But if you are going to become chums with clients, you need to know your boundaries. Here are a few pointers on...
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Hello!
I'm Kate Toon
I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.