Blog

Image credit: https://www.alwclarke.com/ These days it seems everyone wants to be an entrepreneur. But when I started my business I had one simple goal—survival. I wanted to leave the horrors of the boardroom behind, but still make enough money to live comfortably. I...

Doing your business tasks DIY can save you money, but is it really a good idea? And what key ingredients do you need to ensure your DIY business ideas are a success? Let me tell you a story about my back deck. Our veranda had become a dumping ground for garden tools...

Have you ever questioned whether the business-owning life is really for you? Is it time to dust off that CV and apply for a *shudder* real job? Last night I had a wobble. It was so bad I actually took out my dusty old CV and started searching for jobs. It started with...

Many would have you believe ruthlessness and a mad desire to crush your competition is the answer to winning at business. But what if there was another way to have a better business? Running a business can often feel like going into battle.  Armed with a sturdy...

As a copywriter I’m asked to write about all kind of things. From credit cards to drainage pipes and baby soap. Lately I’ve noticed a trend whereby the email that accompanies the brief is apologetic. “I’m sorry,” the potential client says. “This is probably a bit...