Blog
The art of rejection
Or how to say no nicely Recently, I’ve had several monster SEO copywriting bookings that have kept me very busy. This has meant I’ve had to write a lot of emails to potential clients turning down work, and I wanted to share my tips on how to handle rejection. Forgive...
Case study: Sherbet Birdie
Australia’s number-one pin up photography studio I loved working on the fabulous new Sherbet Birdie website. It’s a project I’m particularly proud of. Check it out on the link below. [Tweet "Australia’s number-one pin up photography studio @sherbetbirdie #pinup...
Good client. Bad client.
or How to avoid dangerous clients! I received an email today from a copywriter who’s just starting out. They’d been badly ‘burned’ by a client who ended up not paying them for their work. They asked me if I had any tips on how to tell a good copywriting client from a...
How busy are you? Really.
People often ask me how I fit it all in – the work, the toddler, the dog, the running, the poems, the veggie patch, the household crap, the plays and, of course, being a fantastic wife and looking beautiful and immaculate every second of the day! * To be honest, I...
How to deal with negative Google Places feedback
In this article I’m focusing on Google reviews, but the advice given here can help with negative feedback on all types of social and digital media – basically, anywhere where customers can review your products and services. If you put it out there… As companies move...
Case study: Smart Pups – Charity Copywriting
Helping a small charity raise awareness I recently took some time away from work to have a little break and, in that time, discovered Smart Pups. Just as Seeing Eye Dogs make the world more navigable for the blind, specially trained Smart Pups help children with...
How to become a freelance copywriter (the ultimate guide)
So you want to be a copywriter? But you aren’t quite sure how to get started? Here are a few quick tips from me, Kate Toon, an award-winning, Sydney-based copywriter. Everything budding copywriters need to know! 1) Don’t worry about the competition There are heaps of...
Digital Detox Fail!
Why I sucked at going offline So, last week I attempted to detach from digital media. And guess what? I failed. Miserably. This was mainly due to work, which, although supposed to finish on Friday, lingered on throughout the week. I found it hard to say no to clients...
Why I’m starting a Digital Detox
I’m a digital junkie. A serious addict. If I’m not ‘facebooking*’, I’m ‘tweeting*’. I Google myself almost daily. I join at least three new social network or directories a week. You know all those links that people post? I read them. All of them. And then I comment....
Why your website is like a puppy
A website is for life, not just for Christmas. Clients and friends often ask me, “Why is my website not doing well? Why is my traffic going down not up? Why am I slipping down the Google rankings?” Now obviously, there could be a myriad of reasons, but generally, it...
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Hello!
I'm Kate Toon
I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.
Hello!
I'm Kate Toon
I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.
