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Tone of voice guidelines: Free poster downloads

Tone of voice guidelines: Free poster downloads

The starting point for all good copywriting is to think about your customer and how you want to speak to them. That 'how' then translates into a tone of voice. [Tweet "Tone of voice guidelines - cheat sheet #copywriting"] So, for example, if you’ve decided you want...

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My SEO Training course: 5 lessons learned

My SEO Training course: 5 lessons learned

At the start of this year I decided to try something new. I would stop hiding behind my laptop, get out of my comfort zone, and meet 'my public'. But I was nervous: what if no one buys tickets? What if the course is rubbish? What if I fubb my presentation? Robert...

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Yet another f**king blog post

Yet another f**king blog post

(Warning: this post is a bit brutal.) I open the wooden door and creep inside. I hear heavy breathing. The air feels oppressive in this confined space. I sigh heavily and make my confession... “My name is Kate Toon, and it’s been two weeks since my last blog post.”...

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Simple SEO Strategies for Small Business Webinar

Simple SEO Strategies for Small Business Webinar

Recently I ran a webinar for the Australian Businesswomen's Network. It was fairly nerve wracking but I enjoyed it and got some great feedback. [Tweet "Simple SEO strategies for small business #SEO #smallbiz"] A big thank you to Suzi Dafnis for giving me the...

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Designers listen up. You can’t ignore SEO.

Designers listen up. You can’t ignore SEO.

As most of you know I'm a HUGE FURRY FAN of  PowToon. Not only do the videos help explain products, they’re fun (if a little time consuming) to make. Here's one I made last week about how designers should think about SEO - because most clients won't even know to ask...

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66 Super Simple SEO Tips

66 Super Simple SEO Tips

LAST UPDATED: Oct 2015 I’ve collected together 66 super simple one sentence Search Engine Optimisation tips to help you get your site in tip top condition for some good Google lovin'. Just for fun, why not tell me in the comments how many of the SEO tips you’ve...

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Are you a dirty little phubber?

Are you a dirty little phubber?

As I was enjoying a rather fine cappuccino the other day, I noticed a family out for breakfast. “How nice”, I thought. But then I noticed that every single one of them was glued to an electronic device. [Tweet "Are you a dirty little phubber? #technology #phubber"]...

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How to go viral (or the tweet that wouldn’t die)

How to go viral (or the tweet that wouldn’t die)

I’ve never really been wild about Twitter, possibly because I’m a touch verbose by nature. For me, that 140-character limit feels like squeezing into jeans that are too tight, and I end up with a wordy muffin top. A while back I found this on the web, and tweeted it...

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On Page SEO Infographic

On Page SEO Infographic

A smashing infographic from that clever sausage Brian Dean (what he doesn't know about back links isn't worth knowing). This easy to understand  SEO infographic gives 12 clear, practical instructions on how to maximise your on page SEO. Simple right? Now you have a...

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Press releases: An idiot’s guide

Press releases: An idiot’s guide

  I’m not a huge fan of writing press releases, probably because there’s such a strict formula to adhere to and I like to let my writing all hang out. But I’ve written lots of them and some have had huge success scoring articles on the Channel Nine news and in...

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Want to chat?

Hello!

Hello!

I'm Kate Toon

I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.

Want to chat?

Hello!

Hello!

I'm Kate Toon

I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.

I'm ready and waiting

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