Blog
One year, 37 events, 20 lessons
What I've learned about public speaking I’m not a natural public speaker. I wasn’t part of the school debate team. (It was a rough school, and the closest we got to debating was shouting expletives across the playground.) Acting wasn’t my thing. (I did play Dorothy in...
Why being a successful copywriter isn’t (just) about writing good copy
Or, the true secret of copywriting success I’m going to come right out and admit it. I’m not the world’s best copywriter. Shock. Probably not. I didn’t learn from the great advertising masters. (Yes, I worked at Ogilvy, but David was long gone by then.) I haven’t done...
How to deal with haters
It’s simple. The more successful you become, the more haters you’ll attract. But how you deal with the negativity can make or break your business. I remember the early days of running my freelance copywriting business. I found the clients, I wrote the copy. Most liked...
This amazing Facebook live software will make your videos 10x more effective
Updated: This tool is MAC only - sorry PC creatures. We all know that Facebook live is a powerful tool. It builds connection with your audience, allows you to share your messages in a real and authentic way, and is a lot bloody faster than writing a 1000 word blog...
14 things NOT to do on LinkedIn
Or, a business person's online etiquette guide My 19 things not to do on Facebook post went a little bit viral. Why? I think it’s because we all knew someone who was doing those things And most likely it was us! Well in this post I’m tackling LinkedIn. Yep. It has to...
How I sold out my eCourse in 12 hours
Or, 11 ways to drive sales without actually selling “Eww.” That blog post headline makes my skin crawl. But it had to be done. Because it’s true — I really did sell out my SEO eCourse in just 12 hours. At around 8am I sent out my slightly ugly plain text email letting...
Why you should stop pretending everything’s okay
If you’re tired of pretending that everything is tickety boo in your business, join the club. Here’s why honesty in business is important. We’re a few weeks into the year, and it’s probably already dawning on you that your business resolutions weren’t worth the paper...
Client testimonials: Your questions answered
When you work for yourself there are no performance reviews, no financial incentives and your birthday party is often celebrated by just you and your cat. So testimonials can be a huge source of encouragement, affirmation and joy. But more than that, testimonials are...
How to run a toe-twitchingly good conference
(Or, 10 unexpected lessons I learned from CopyCon) I’m not someone who takes risks. If you’ve read my book you’ll know that the very idea of risk taking makes my nipples invert. I do, however, have a dreadful habit of letting my mouth (or, rather my fingers) run away...
Take care in online communities: a cautionary tale
I’ll be honest, I don’t play well with others. I’m always the first to leave the BBQ. The thought of breakfast networking makes me gag on my croissant. And my all-time favourite quote? It’s “Hell is other people.” [Tweet "Take care in online communities: a cautionary...
Hello!
I'm Kate Toon
I'm an award-winning SEO copywriter and SEO consultant with heaps of experience. I help big brands and small businesses to produce engaging, creative, clever content. Now I'm ready to help you.
