Case study: American Express

Case study: American Express

Connecting card members with great offers

Sydney agency, Global Red, contacted me at the end of last year to help with copywriting for an American Express Australia website. The new site, AmexConnect, offers credit Cardmembers (from ANZ Commonwealth Bank, NAB or Westpac) a range of deals and weekly offers powered by Spreets and American Express merchants.

My involvement

I worked with my lovely account manager, Sarah, to:

  • Agree keyword phrases for each page.
  • Develop the functional copy for the registration process.
  • Write site copy, including templates for each offer.
  • Create both administration and promotional email copy.

Visit the new AmexConnect website


Client feedback

“(Kate) was an absolute pleasure to work with! I really appreciated the wealth of knowledge and previous experience of working with American Express that she brought to the job, particularly because I’m relatively new to the world of SEO and developing websites. She understood our requirements and key objectives really quickly and her attention to detail was excellent – picking up things we needed to consider to maximise our copy. I really hope to work with Kate again.”

Sarah Grant, Account Manager, Global Red.

This was a super-smooth project with not a single hitch. (All credit to Sarah for that!) We’re already talking about a new job for a different client at the end of this month so this could be the start of a beautiful relationship

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